May 17, 2016

Misconceptions About Boomers May Impact Your Bottom Line

It seems like every day brings a new article with dos and don’ts for marketing to Millennials. We get it – it’s a big demographic which, collectively, wields great buying power. But are we alienating a customer segment whose discretionary budgets are sizable in the here and now: Baby Boomers? The AARP estimates less than 10% of marketing dollars are being spent targeting (arguably) the most valuable audience.

My tech-savvy grandma is waiting.

Topics: Research and Insights, Boomers, Advertising

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