June 10, 2016

Jack Daniel's Boosts Marketing Spending as It Marks 150 Years


So how does America’s oldest distillery with a large media spend celebrate its 150th anniversary and status? Jack Daniel's is rolling out several big events, like "pop-up distillery experiences" in several major metro markets, and introducing limited-edition products, including a Jack Daniel's 150th anniversary bottle.

Parties and booze for an anniversary. Sounds about right.

Topics: Digital Marketing, Digital Strategy, Vertical - Alcohol, Branding