December 6, 2016

It's Beginning to Look a Lot Like Discounts - but Strong Holiday Sales Could Come at Cost


In the weeks leading up to and including the Black Friday shopping weekend, retailers across the board went deeper with discounts than last year, a strategy expected to intensify as the season continues. And this year, the season may also feel a little longer: There are four Saturdays this month before Christmas, giving marketers another opportunity for sales.

Santa Claus is coming to town.

Topics: Digital Strategy, Advertising, Vertical - Retail