December 6, 2016

It's Beginning to Look a Lot Like Discounts - but Strong Holiday Sales Could Come at Cost

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In the weeks leading up to and including the Black Friday shopping weekend, retailers across the board went deeper with discounts than last year, a strategy expected to intensify as the season continues. And this year, the season may also feel a little longer: There are four Saturdays this month before Christmas, giving marketers another opportunity for sales.

Santa Claus is coming to town.

Topics: Digital Strategy, Advertising, Vertical - Retail

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