December 8, 2016

In the Wake of Declines, Time Inc. Centralizes Digital Desks


With print advertising on the wane, big publishing houses are looking to be as efficient as possible. That’s the situation Time Inc. finds itself in. The No. 1 U.S. magazine publisher is creating 10 digital desks that will help it grow audience faster by pooling its editorial resources.

Bowing to the same realities.

Topics: Digital Strategy, Vertical - Entertainment and Media, Digital Life