December 8, 2016

In the Wake of Declines, Time Inc. Centralizes Digital Desks

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With print advertising on the wane, big publishing houses are looking to be as efficient as possible. That’s the situation Time Inc. finds itself in. The No. 1 U.S. magazine publisher is creating 10 digital desks that will help it grow audience faster by pooling its editorial resources.

Bowing to the same realities.

Topics: Digital Strategy, Vertical - Entertainment and Media, Digital Life

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