September 8, 2016

How to Make Email a Useful Tool Instead of a Burden


The temptation to rely on email essentially boils down to efficiency. Salespeople have quotas to reach and want to cast as broad a net as possible. Email makes that tantalizingly easy. But sales isn't just about reaching as many potential buyers as possible - it's also about nurturing those opportunities into something more. Here are ways for your emails to stand better chances of meeting with a receptive audience.

Don't fall into the trap.

Topics: Content Marketing, Content Strategy, Consumer Insights