November 28, 2016

How Brands Are Using Fictional Tales to Foster Real-World Engagement


Once upon a campaign, a big, popular brand was tired of having to choose from the same old marketing channels. The latest social media sensation was too hot. Television was too cold. But then the brand tried using fictional storytelling to entertain and engage consumers, and that was just right.

And they lived happily ever after.

Topics: Branding, Analytics, Content Strategy