Guest Mommy Blogger: Nicole - "Striving for Oxygen"

We're introducing some new members to the AMP Agency team: Frequency Guest Bloggers. Each month we'll reach out to two consumer demographics or mindsets. This month we reached out to Nicole, who is 36, a mom of three beautiful children and lives in Plainville, Massachusetts. Here are her responses to some of our questions.

What kind of shopper am I? In three words, creative, frugal and selfless (to a fault). Ok, that's more than three. I tend to forget or forgo my wants and head straight to the children's section of any store I am in. I can talk myself out of a purchase for me, but into a purchase for any of my three children. However, when I do indulge for myself, I still try to be frugal. As for the creative part, I love to peruse designer ads for home or fashion, see the insane couture sticker price and create a similar design for a fraction. It's a rush and a notch in my proverbial thrifty belt.

I look for eye catching, pretty items for me and my daughters. Not necessarily trendy, just enough to stop me in my tracks-online or in person. For my husband and son, I look for designer labels on sale or even cosigned. As for home décor, I seek beautiful indulgence - think Dom Perignon on a Bud Light budget. And for staples and groceries, coupons and online deals all the way.

The item that I own that most defines me would have to be my wedding dress. It is the most classic, tailored, beautiful and timeless piece of my history and I treasure it. It could have been worn 60 years ago and could be worn again by my daughters (Fingers crossed). The most defining part about it, however, is it cost $600. An amazing, quality, designer gown for well under $1,000. That, I am proud of, and I love it to this day.

The qualities that make me a good (dare I say great) mom'?¦are. Oh, man, I got stuck. Isn't that awful? The very thing that I have given most of my time to and sacrificed so much for and when I attempt to choose one quality, I go blank. Ok, here it is. I strive. I strive to achieve balance. Balancing a teenage son, a preschool daughter and a 17 month old baby girl. I strive for balance with discipline and fun, balance with housework, cooking and play dates. Making sure to leave time for my husband and oh, yes, myself. Striving to create beautiful memories for my family, instill morals, keep the fridge close to full and maybe squeeze in a movie night with friends or a yoga class. I may fail, but I surely strive.

The advice I would give to a new mom, or soon to be'?¦write the great moments down. It passes so darn fast and if you don't keep a journal of the super cute or quirky moments, you'll forget. Write it on a napkin if you have to and put it in the junk drawer, as long as you record it somewhere. Also, make time for you ' you may have been told after boarding a plane that in the unlikely case of emergency, you should put the oxygen mask on first; that way you are better equipped to care for your kiddos if you do'?¦ well same goes while on the ground, moms. You have to don that oxygen mask so you can breathe deeper and not run on empty. Be it in the form of a small xenical order online retail indulgence, a spa trip, a five minute meditation, or a salted margarita with your 'besties', take that break and you'll be a better mom. Oh, and there's no guilt in bottle feeding!

If I had a million dollars what would I buy? The boring portion of my response? Three $100,000 college educations, and a $500,000 4 bedroom home. Then for joy, I'd buy a well in Africa, a convertible for my mom and a boat for my dad. I'd pay our church bills for a year and then the right hand mother's ring I've been dreaming of, a killer swing set and one of those robot vacuums for my endlessly messy floors! Um, do I have enough left for a trip to Italy?

The most important thing I have ever done in my life would be to take a chance on my husband. Without him, I would not have these three miraculous children. Because of him, I also have the ability to raise them from home and work per diem as a teacher, actress and writer.  My children don't define me, but they enhance my life so ridiculously much every day. They challenge me, teach me and make me laugh at least hourly. I would say two close seconds, are writing my first children's book and maintaining faith in God through various life challenges.

Related Posts

AMPlifier - Social Media Industry Update - Week of Oct. 26, 2020

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. INSTAGRAM ADDS NEW, POST-LEVEL AGE-GATE TOOL FOR BRANDED CONTENT"Businesses and creators can now set a minimum age for their branded content feed posts on Instagram. They can set a default minimum age or a minimum age for specific countries, or a combination of both." READ MORE FACEBOOK ANNOUNCES NEW ADVERTISING OPTIONS FOR THE HOLIDAYS, INCLUDING PRODUCT TAGS IN INSTAGRAM ADS With Christmas now only 65 days away, Facebook has announced some new ad tools to help retailers make the most of the season, and finish out 2020 in the strongest possible way. The main update is the ability to create Instagram ads with product tags within Ads Manager, essentially enabling you to add Instagram's product tags directly to paid promotions. READ MORE TWITTER UPDATES TWEET CREATION PROCESS IN ADS MANAGER Twitter has launched a new update for the Tweet Composer element of Ads Manager, which makes it easier to see what your Prompted Tweet will look like before you launch your campaign. READ MORE That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMP Agency Client Eastern Bank Wins 8 MarCom Awards

Congratulations to our client and partner Eastern Bank for winning 8 total MarCom awards for their important Color & Capital For Good campaign, an initiative dedicated to closing Boston’s racial wealth gap. The Eastern Bank campaign won seven platinum awards and one gold award.  Platinum awards:  Digital Media | Social Media | 209c. Social Campaign Digital Media | Social Media | 210c. Social Ad Campaign Digital Media | Social Media | 211c. Social Engagement Digital Media | Social Media | 213. Social Content Digital Media | Social Media | 222. Influencer Content Strategic Communications | Marketing/Promotion Campaign | 147c. Digital Marketing Strategic Communications | Marketing/Promotion Campaign | 152c. Special Event Gold awards:  Digital Media | Social Media | 214. Social Video The campaign asked people to rally around Black and Latinx communities and join them in working to help close the racial wealth gap and achieve racial equity.  Learn more about the campaign and check out some of the awesome work here. Eastern Bank also took home 3 MarCom awards in 2019 for their “Join Us For Good” campaign that encouraged people to join them in protecting the rights of transgender people in Massachusetts.

AMPlifier - Social Media Industry Update - Week of Oct. 19, 2020

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TWITTER SHARES INSIGHTS INTO HOW PEOPLE ARE COMMUNICATING DURING COVID-19 The team from Twitter UK has sought to provide some insight on this in their latest infographic, which looks not only at key conversation trends but also how brands can adapt their messaging in line with the same. Read more TWITTER ANNOUNCES NEW ELECTION INTEGRITY MEASURES AS WE HEAD INTO THE FINAL WEEKS OF THE US PRESIDENTIAL CAMPAIGN Twitter has announced a range of new measures designed to stop the spread of misinformation, including significant design changes that have been built into the tweet process, which should prompt users to think twice before amplifying certain messages. Learn more SNAPCHAT SOUNDS ROLLS OUT GLOBALLY WITH AN EXCLUSIVE PREVIEW OF JUSTIN BIEBER’S NEW SONG Snapchat globally rolled out its answer to TikTok and Instagram Reels Thursday, Snapchat Sounds, after testing the feature in Australia and New Zealand since August. Read more SONG STUCK IN YOUR HEAD? JUST HUM TO SEARCH Starting today, you can hum, whistle or sing a melody to Google to solve your earworm. On your mobile device, open the latest version of the Google app or find your Google Search widget, tap the mic icon and say “what's this song?” or click the “Search a song” button. Learn more That’s a wrap on this week’s feed. Stay tuned to see what happens next.