November 14, 2016

GoPro Helps You Stay in the Moment, Says Brand's First Scripted Spot


GoPro is not a brand you'd immediately associate with mindfulness, but living in the moment is the key thrust behind the wearable tech brand's new global campaign. The company's first scripted spot (it has previously relied on user-generated content) urges us: "Don't stop what you're doing to capture what you're doing," as we see people holding their phones to film amazing scenery, friends doing exciting stuff or their kids playing.

Right in the feels.

Topics: Vertical - Consumer Electronics, Branding, Advertising, Content Strategy