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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for March 2022.

Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.

Will Smith Broke Google Trends

Well, let’s not bury the lead. The biggest story from our collected data stems from The Slap Heard ‘Round The World. There was a huge spike in search volume related to the slapper, Will Smith on the night of the Oscars.. Because of the large number of searches, it made the reporting of Google Trends’ daily trends a little funky.  We’ll examine those queries in their own section below, but the rest of the month did have some other interesting search topics.

There were other topics related to the world of entertainment outside of the Oscars. We’ll examine what movies and TV shows people were hoping to see. March Madness took up a lot of real estate in Google Trends’ report so we’ll take you through those queries, and we think we know why weather-related keywords are getting more queries lately. Without further ado, here are our insights into Google Trends for March 2022.

 

The Other Top Quered Phrases For March 2022

Beyond Will Smith, there were two other  topics that drove over 10 million queries in a day. Those topics were attached to Google Doodles, which become queries when someone simply clicks on the altered Google logo.

  • Winter Paralympics - 3/3/2022 - 10,000,000+ queries
  • Rosa Bonheur - 3/15/2022 - 10,000,000+ queries

The Winter Paralympics were held between March 4th and 13th and interest in the games was supported by Google Doodle.  The French painter Rosa Bonheur was celebrated on what would have been her 200th birthday. 

 

Holiday Searching - March 2022 Style

This year, March was full of holidays.  Let’s take a look at the list.

  • Ash Wednesday - 3/1/2022 - 1,000,000+ queries
  • Mardi Gras 2022 - 3/1/2022 - 1,000,000+ queries
  • International Womens Day - 3/7/2022 - 2,000,000+ queries
  • Pi - 3/14/2022 - 1,000,000+ queries
  • St. Patrick's Day 2022 - 3/16/2022 - 1,000,000+ queries
  • April Fools pranks - 3/31/2022 - 1,000,000+ queries

The start of Lent kicked off March and people interested in both Mardi Gras and Ash Wednesday took to Google to learn more about those holidays. One of the members of our AMP SEO team went to New Orleans to see the celebrations first hand and lived to tell the tale!

 

The highest queried holiday in this list was International Women’s Day, which occurs every March 8th.  This holiday has picked up in search interest over the last 5 years. 

It looks like there was a lull in 2020 (gee, I wonder what else was happening around March 8th that year?) but has rebounded nicely to where the interest was in 2018.

 An unofficial holiday that is celebrated on March 14th is Pi Day.  Since Pi the mathematical constant of the ratio of a circle's circumference to its diameter is 3.14 (rounded up), it corresponds with the month number and day of March 14th.  Let’s see the five year trends of Pi Day.

The search interest peak for this holiday happened in 2018. During the pandemic, the interest took a big blow but it appears to be back on the rise. Holidays present a big opportunity for marketers.  How can you use these upward trending holidays in your plans for 2023?

 

Since these two queries were aligned with the passage of time, we’re discussing here in the Holiday section. Google searchers also wanted to know more about Daylight Savings time for two different reasons. 

  • Daylight savings 2022 - 3/11/2022 - 2,000,000+ queries
  • Daylight savings time - 3/15/2022 - 2,000,000+ queries

The first reason was to figure out when to change the clocks.  The second reason was to find out more about Congress trying to keep Daylight Savings in place for good.  We’d like the time to stay in one place but it probably should be Standard time (sorry).

 

Entertainment That Wasn’t The Oscars Ceremony

Here is the list of all the TV shows, films, and trailers that were released in March 2022 that made the Google Trends daily top 3:

  • The Dropout - 3/3/2022 - 500,000+ queries
  • Pieces of Her - 3/4/2022 - 200,000+ queries
  • ACM Awards 2022 - 3/6/2022 - 500,000+ queries
  • Turning Red - 3/11/2022 - 1,000,000+ queries
  • Deep Water - 3/18/2022 - 500,000+ queries
  • Where the Crawdads Sing - 3/22/2022 - 200,000+ queries
  • Bridgerton - 3/25/2022 - 1,000,000+ queries
  • Moon Knight - 3/29/2022 - 1,000,000+ queries
  • Morbius - 3/31/2022 - 1,000,000+ queries

The Dropout, Pieces of Her, Bridgerton, and Moon Knight are all shows that you can stream and the spike in search interest corresponds with their release date.  Turning Red, Deep Water, and Morbius are all films that were released last month.  Where the Crawdads Sing is a film that is adapted from a novel and its trailer dropped on the 22nd. It will be shown exclusively in theaters in July.  Lastly, the American Country Music awards were held on the 7th and, for the first time, were not on network television. The show was streamed on Amazon to mixed reviews. Queries related to this award show were probably related to understanding where one could watch them.

 

The Effect Of Extremely High Query Volume

There are some events that occur that drive people to search.  The last one we saw was the November 2020 Presidential Election. Looking back at those insights, the queries were stretched out over many days.  The immediate reaction of Will Smith slap on The Oscars caused a big spike in queries during a short amount of time.  Here’s our recording of the queries:

  • Will Smith - 3/27/2022 - 10,000,000+ queries
  • Will Smith Oscars - 3/27/2022 - 10,000,000+ queries
  • Will Smith - 3/27/2022 - 10,000,000+ queries

Here’s a screenshot from Google Trends’ Daily Search Trends page: 

 

It’s not often you see the same query in the first and third position. The volume of searches were too much for the reporting module to take.

 

We noted in the February report that the Oscars had a down year in 2021 in terms of search interest and we would be monitoring the trend in March. Any guesses if the trend is up or down this year?  Here’s the chart:

This chart is of the Academy Awards topic over the last five years.  It’s hard to decipher if the search interest would have been as high as it's shown here without the slap but it’s clear that it is much higher than it’s been since 2018.

 

News Queries

As the Russian Invasion of Ukraine continues, so do queries related to it persist in Google Trends.

  • Ukraine nuclear power plant - 3/2/2022 - 200,000+ queries
  • Ukraine nuclear power plant - 3/3/2022 - 500,000+ queries
  • Oil Prices - 3/7/2022 - 100,000+ queries

Unlike February 2022, there were only these three queries that made Google’s daily top 3.

 

March Madness Throughout The Month

The most persistent topic during March 2022 was the NCAA basketball tournament.  Take a look at how people searched for their teams, the matchups, and the tourney itself over the month.

  • Duke basketball - 3/5/2022 - 1,000,000+ queries
  • Michigan basketball - 3/9/2022 - 500,000+ queries
  • NCAA bracket - 3/13/2022 - 2,000,000+ queries
  • NCAA Tournament - 3/16/2022 - 1,000,000+ queries
  • March Madness - 3/17/2022 - 2,000,000+ queries
  • NCAA Tournament - 3/17/2022 - 1,000,000+ queries
  • Baylor basketball - 3/19/2022 - 1,000,000+ queries
  • Gonzaga - 3/19/2022 - 1,000,000+ queries
  • Michigan basketball - 3/19/2022 - 500,000+ queries
  • Duke basketball - 3/20/2022 - 500,000+ queries
  • Duke Basketball - 3/24/2022 - 1,000,000+ queries
  • Texas Tech basketball - 3/24/2022 - 500,000+ queries
  • NCAA basketball - 3/25/2022 - 2,000,000+ queries
  • Duke Basketball - 3/26/2022 - 2,000,000+ queries
  • Kansas basketball - 3/26/2022 - 500,000+ queries
  • Duke vs Arkansas - 3/26/2022 - 200,000+ queries
  • UConn women's basketball - 3/28/2022 - 200,000+ queries

Clearly, there are a few Duke fans out there.

 

Players Making Moves In The NFL

The most popular sport in the USA from a search perspective is the NFL.  The league doesn’t stay out of the Daily Trends of Google Trends for long - even in the off-season.

  • Russell Wilson - 3/8/2022 - 5,000,000+ queries
  • Carson Wentz - 3/9/2022 - 500,000+ queries
  • Tom Brady - 3/13/2022 - 5,000,000+ queries
  • Von Miller - 3/16/2022 - 500,000+ queries
  • Davante Adams - 3/17/2022 - 1,000,000+ queries
  • Deshaun Watson - 3/18/2022 - 2,000,000+ queries
  • Matt Ryan - 3/21/2022 - 1,000,000+ queries
  • Tyreek Hill - 3/23/2022 - 2,000,000+ queries

All of these players made changes of employment.  Most of them are going to play for another team next year, except for Tom Brady who just can’t stay retired.

 

Weather Queries Aren’t Getting More Popular But

…they are becoming easier to plug into Google’s search bar.  As a part of a user’s Google Discover feed, there is a clickable button that leads to Google search results that are tied to weather queries!  Because of this new feature, millions of queries related to extreme weather are now appearing in Google Trends.

  • Winter Storm Warning - 3/11/2022 - 1,000,000+ queries
  • Severe Thunderstorm warning - 3/29/2022 - 1,000,000+ queries

Mystery solved!  We didn’t think that people were suddenly really, really interested in the weather but one never knows.

 

Tech Woes, Tech Shows

Finally, the two top Tech queries from March 2022 happened on the same day.

  • Spotify - 3/8/2022 - 2,000,000+ queries
  • Apple - 3/8/2022 - 500,000+ queries

Spotify had a major outage on the 8th as Apple had an event announcing their newest devices and operating system release dates.  Not having Spotify makes pulling Google Trends data mor difficult for some reason.

 

Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

Until next month.

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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for April 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Top Trending Keywords - April 2022 Overview Last month, we only had one phrase that was queried over 10 million times, according to Google Trends. We’re not sure if “April Showers brings less Unified Search Interest” is the new hip saying but you’ve read it first, for sure.We did see queries across the typical topics: Entertainment, Holidays, Politics.  We’ll delve into all of those phrases.  Oh yeah, and a billionaire decided to buy a social network so we’ll examine the timeline of that topic. Finally, since there were so many and they were spread over five distinct subcategories, we are doing a deep dive into the keywords related to sports.  Those live events certainly capture the attention of Google users.   Climate Change Awareness In coordination with Earth Day, Google changed their logo with a Doodle that linked to search results for the following phrase: Climate Change - 4/21/2022 - 10,000,000+ queries SInce the inception of Google Trends, the search interest for this phrase has never been as high as it was last month. Google has used its Doodle program to bring attention to other topics in the past. We wonder if search interest in this topic will continue to increase in future months and years.   No One Was Slapped At The Grammys After we reported that Will Smith broke Google Trends in March 2022, the AMP team thought there may be a spike in interest in other awards shows. Check out the phrases attached to the Grammys: Grammys 2022 - 4/2/2022 - 2,000,000+ queries Olivia Rodrigo - 4/3/2022 - 2,000,000+ queries The awards show received a respectable number of queries and congrats to Olivia Rodrigo on her wins.  Let’s look at the historical data for this awards show: Looking at the past five years, the search interest in this year’s Grammys was a part of a downward trend.  There appears to be no effect from the Oscars.  We do like the small spike in the chart that is connected to when nominees are announced.   Top Movie Queries Last Month What films drove people to search in April 2022?  Here’s the list we collected: Doctor Strange 2 - 4/6/2022 - 200,000+ queries Sonic 2 - 4/7/2022 - 500,000+ queries Thor: Love and Thunder - 4/18/2022 - 1,000,000+ queries Don't Worry Darling - 4/27/2022 - 500,000+ queries The only phrase that is attached to a movie that premiered in theaters from this list is “Sonic 2”.  The rest are associated with a trailer that was made available online. If interest in a trailer is high, we feel that it’s a good indication that anticipation for the film is high.   Bonus query - the final episodes of the Netflix series Ozark were made available on the 29th: Ozark - 4/29/2022 - 500,000+ queries   Holidays And Natural Occurrences Interest in holidays is strong and we typically see the most popular holidays get queried on the day they occur or when the celebration starts.  Here are the phrases that we collected last month: Passover - 4/14/2022 - 200,000+ queries Happy Easter! - 4/17/2022 - 1,000,000+ queries Earth Day - 4/21/2022 - 1,000,000+ queries It’s clear that the Google Doodle related to climate change dwarfed the search interest in Earth Day.  In this five year view, the interest is in a bit of a down trend. The spike in the middle of the chart shows that search interest was at its highest in April 2020. Some people may not think it’s a great holiday but Tax Day in the US was on the 18th this year and here was the phrase associated with that day: TurboTax - 4/18/2022 - 1,000,000+ queries Procrastinators unite!  Or not. Or whenever you get to it. We saw that the full moon in April drove people to search and another weather related query made the daily top 3: Full moon April 2022 - 4/14/2022 - 200,000+ queries Severe thunderstorm warning - 4/11/2022 - 200,000+ queries Winter is officially over - we did not see any Winter Storm Warning queries in April!   Politics As Usual We had a few queries related to politics, both domestically and abroad, that made our collection from last month: Senator Dianne Feinstein - 4/14/2022 - 200,000+ queries Rudy Giuliani - 4/20/2022 - 500,000+ queries Madison Cawthorn - 4/22/2022 - 200,000+ queries French election - 4/23/2022 - 1,000,000+ queries Sen. Dianne Feinstein made the list because of news stories that she is no longer mentally fit for Congress.  Rudy Giuliani made an appearance on The Masked Singer TV show, which was spoiled back in February.  The North Carolina congressman made headlines on the 22nd and the presidential election in France captured enough attention of the US audience that it was queried over a million times on the 23rd.   Elon Musk  Not sure if you’ve heard but Elon Musk announced that he was going to buy Twitter and then had his offer accepted - all in the month of April 2022. Elon Musk - 4/4/2022 - 500,000+ queries Elon Musk - 4/25/2022 - 5,000,000+ queries At the time of this writing, the deal has not been finalized but all of AMP is watching closely to see what changes may come to this social media platform and its ads policies.   Just a Month About Sports Since people have been allowed to watch events in stadiums and arenas, sports-related searches are back with a vengeance. We did see a dip in the number of phrases that had sports intent between April 2020 through the summer of 2021.  Last month, we saw a good number of phrases that could be grouped to tell a few stories. Check out the timeline of the NCAA Basketball Tournaments: Final Four - 4/1/2022 - 1,000,000+ queries UConn women's basketball - 4/1/2022 - 500,000+ queries Duke - 4/2/2022 - 5,000,000+ queries Duke vs UNC - 4/2/2022 - 2,000,000+ queries UConn women's basketball - 4/3/2022 - 1,000,000+ queries NCAA basketball - 4/4/2022 - 5,000,000+ queries The Masters were back in a big way thanks to Tiger Woods and newcomer Scottie Scheffler.  See how people searched over six days in April: Tiger Woods - 4/5/2022 - 500,000+ queries Masters leaderboard - 4/6/2022 - 2,000,000+ queries Tiger Woods - 4/7/2022 - 1,000,000+ queries Scottie Scheffler - 4/8/2022 - 1,000,000+ queries Scottie Scheffler - 4/9/2022 - 2,000,000+ queries Scottie Scheffler - 4/10/2022 - 2,000,000+ queries Did you know European Football is popular in the US, at least from a search perspective? Check out this list of league and team names: Champions League - 4/5/2022 - 500,000+ queries Real Madrid - 4/6/2022 - 1,000,000+ queries Europa League - 4/7/2022 - 500,000+ queries Liverpool - 4/10/2022 - 500,000+ queries Read Madrid - 4/12/2022 - 1,000,000+ queries Man City - 4/13/2022 - 200,000+ queries Liverpool vs. Man United - 4/19/2022 - 500,000+ queries Liverpool - 4/24/2022 - 200,000+ queries Champions League - 4/26/2022 - 1,000,000+ queries Real Madrid - 4/26/2022 - 200,000+ queries Real Madrid - 4/30/2022 - 200,000+ queries NBA playoffs kicked off in April 2022 and the queries related to it rolled from the 13th through the 29th: Pelicans - 4/13/2022 - 500,000+ queries Hornets - 4/13/2022 - 500,000+ queries Clippers - 4/15/2022 - 500,000+ queries Hawks - 4/15/2022 - 500,000+ queries Warriors - 4/16/2022 - 1,000,000+ queries Timberwolves - 4/16/2022 - 500,000+ queries Bulls - 4/17/2022 - 500,000+ queries Suns - 4/17/2022 - 500,000+ queries Warriors - 4/18/2022 - 1,000,000+ queries Bulls - 4/20/2022 - 1,000,000+ queries 76ers - 4/20/2022 - 500,000+ queries Miami Heat - 4/22/2022 - 200,000+ queries Celtics - 4/23/2022 - 2,000,000+ queries Bulls - 4/23/2022 - 500,000+ queries Pelicans - 4/24/2022 - 500,000+ queries Jimmy Butler - 4/24/2022 - 200,000+ queries Celtics - 4/25/2022 - 2,000,000+ queries Warriors - 4/27/2022 - 1,000,000+ queries Joel Embiid - 4/28/2022 - 1,000,000+ queries Memphis Grizzlies - 4/29/2022 - 1,000,000+ queries Lastly, American Gridiron Football made some appearances in the daily top 3. The first phrase being a new league and the NFL draft. USFL - 4/16/2022 - 1,000,000+ queries NFL Draft - 4/27/2022 - 5,000,000+ queries 2022 NFL Draft - 4/28/2022 - 2,000,000+ queries Phew - that was a lot but each subsection had its own little journey.  You could see how the NBA playoffs are unfolding by just reading through the top queries.  Go Celtics! Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.

“If you look for it, I’ve got a sneaky feeling you’ll find that social actually is all around.”  Okay yes, I did steal that line from one of my favorite Holiday movies, Love Actually. But it’s true– elements of social networking are integrated into many of the products we consume every day, even if it’s not as overt as platforms like Facebook or Twitter.  Take Venmo for example. You open up the app to pay your roommate for your share of utilities and catch yourself scrolling through a feed of your friends’ recent transactions, decoding emojis to figure out what they’ve been up to. At its core, this is social networking, and it’s a feature of Venmo’s payment platform that has set it apart from its competitors like Zelle.   By adding a social component to something like a payment platform, Venmo created a space for not just payments to be exchanged, but social interactions. As humans, we intrinsically crave these connections and interactions that remind us we’re not alone. Leveraging this insight has put Venmo at a competitive advantage, as with many other brands who have taken the opportunity to create a social experience around their product. Why? Because nothing can compete with the power of a strong community around a product.    Case Studies: Products with Social Components & Where Brands Can Lean In There is a range of products with social components baked in. Some were created with social at the forefront, while others added social components as a feature to an existing product. Some have opportunities for external brands to join the conversation and leverage their niche communities, while others are a closed community of consumers. We’ll dive into two case studies to show the ways this has played out for two popular brands: Strava and Spotify.    Strava  Strava calls itself a social fitness network. The app allows users to track their activities and offers a range of analysis tools, from miles ran to calories burned and so on. But they didn’t stop there– Strava integrated a social experience into the commonly found fitness tracking app by allowing users to post their workouts to a feed, follow friends, and comment to give “kudos” (likes) to other users’ workouts.  Similar to other social platforms, users find themselves following IRL friends and acquaintances, but also their idols and professional athletes to get a glimpse into their training. The app allows users to join clubs, such as a running club or group of members training for the event, and invites them to take part in challenges such as “complete a 5K in May” or “log 250 minutes of activity”.  Brand Involvement  Clubs and challenges are the best way for brands to get involved in the conversation on Strava. A brand can create a club like Brooks Run Club or Nuun Hydration to connect athletes who identify with these brands to each other. Another option is for brands to host a challenge such as Lululemon’s Move and Stay Connected challenge, which was created during the height of the pandemic in 2020.    Spotify  Spotify serves a very straightforward purpose to consumers– to access music and podcasts. With that said, they have done a great job at weaving in social components that feel additive to the experience of using the app.  When you sign up for Spotify, you create a profile with your name and a profile photo. You’re prompted to connect your account to Facebook, and recommended users you may know and artists you may like to follow. Once you’re following other users, you can check your “friend activity” on the desktop app, view their profiles and save their playlists, and even create co-authored playlists with other users.  In addition to these social components within the app experience itself, Spotify has mastered the art of integrating with other social networks and encouraging users to share the music and podcasts they’re listening to on those external platforms. For instance, the notorious Spotify Wrapped campaign is practically designed for sharing on Instagram Stories. But even on a normal day, the regular social sharing integration in the Spotify app that allows users to share what they’re listening to on social is seamless.  Brand Involvement  There are a handful of ways that brands can get involved in the conversation on Spotify. Perhaps one of the most fun and creative ways is to create a brand profile with curated playlists like McDonald's and Gymshark have successfully done. Brands may also buy a variety of ad placements in the Spotify app, including audio and video ads served to listeners who use the free version of the app, and also podcast ads.    Below are a couple of questions to ask when thinking about how you can apply this to your brand or product:   Can a social component be added to my product in a way that adds value to the overall experience?  A social component needs to build upon your existing product, and it needs to feel natural as if the purpose of the product supports the need for a social component and the experience is additive to the product.  There should also be a clear reason to create a space for consumer-to-consumer interactions. For example, perhaps you can see that these engagements are already happening on another social platform, like a Facebook Group or a Reddit thread.    Can my brand join the conversation or have a presence in a social component of an existing product, like Spotify or Strava?  If there’s a social component of a product that feels like a perfect fit for your brand, there may be an opportunity to establish a presence in that community. However, it’s important to approach these opportunities thoughtfully and strategically, because you will be under the microscope of a niche community. Additionally, you need to be careful that you’re joining a conversation where brands are welcome. For instance, communities like Reddit exist for user-to-user interactions, and brands can be shunned away from the platform.     With this all in mind, my hope is that next time you’re deciding which social platforms to leverage for an upcoming project or campaign, you may think outside the box about social media and look at the non-traditional, yet intrinsically social, platforms at your disposal.