Amp was named Public Relations Agency of Record for Nature’s Bakery, a snack company focused on delivering wholesome bite-sized goodies to it’s consumers in the market. Amp will be providing a full range of services to the CPG brand such as: media relations, product launch support, partnership management, and contributed content development.
“We are thrilled to be working with AMP Agency to expand our presence within the snack bar category and find new, exciting and meaningful ways to connect with consumers,” said Vilma Livas, chief marketing officer at Nature’s Bakery. “AMP’s expertise in creative storytelling coupled with their ability to deliver results make them the perfect partner for us at this next phase of growth for our brand.”
“AMP Agency is honored to be working with Nature’s Bakery, a brand committed to providing better-for-you snacking solutions for families on-the-go, friends hitting their local trailhead and individuals looking to satisfy a mid-day craving,” said Doug Grumet, general manager, AMP Agency. “We look forward to getting to work and leveraging our expertise to amplify the activities, launches and product stories surrounding Nature’s Bakery and why they should be on everyone’s shopping list.”
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