Our Marketing Blog

Our industry is ever-changing. Get insights and perspective from our experts as we share our knowledge and experience on how to successfully navigate the marketing landscape.

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for January 2022.

Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.

Welcome to 2022 

We flipped another page on the calendar and here we are. Although the number has changed, we still hear from people who say 2020 has been the longest year ever. Writing these posts gives us a different perspective.  The whims of the audience using Google Search are ever-changing and to document it monthly helps to put the passage of time into clearer focus. As we look back at January 2022, it appears no one is searching for “Who won The Voice 2021?” That phrase is sooooo December 2021.

From our collected data, we saw a large number of keywords that were queried over 10 million times as reported by Google Trends.  We also saw the concern regarding Russia’s amassing forces at the border of Ukraine drive searches in Google. Interest in the NFL, which is definitely the most searched American sports league, came to life across 24 phrases we collected (out of 93).  Lastly, with winter in full effect, we saw a big increase in a certain weather related keyword.  Let’s get into it.


The Top Queries from Google Trends’ Daily Search Trends

Not sure why, but January 2022 had a larger than typical number of phrases that Google Trends recorded as being queried over 10 million times. There are so many that we need to break them into different categories to examine them properly here in this post rather than just list them all out in one section.  Let’s look at the top phrases related to sports:

  • Antonio Brown - 1/2/2022 - 10,000,000+ queries
  • Alabama vs Georgia - 1/10/2022 - 10,000,000+ queries
  • Green Bay Packers - 1/22/2022 - 10,000,000+ queries
  • Rams - 1/22/2022 - 10,000,000+ queries
  • Super Bowl 2022 - 1/30/2022 - 10,000,000+ queries
  • Joe Burrow - 1/30/2022 - 10,000,000+ queries

When you quit your team in spectacular fashion, people will query your name.  That is the case with Antonio Brown as he left the field mid-game on the 2nd.  The College Football Playoff National Championship was held on the 10th and drove search interest in the outcome of that game. The remaining phrases are all NFL-related and are a mix of the victorious and the defeated (sorry, Packers fans).  

One note on the Super Bowl phrase, our team at AMP agency has uncovered a keen insight for marketers who seek to tie their efforts to the Big Game.  Super Bowl search interest traditionally starts in earnest right after the outcomes of the conference championship games.  If you’re looking to capture the attention of the audience who is planning Super Bowl parties or other activities related to the game, dial up your campaigns 2 weeks before it.  That’s when the mindset changes!   


Two holidays drove people to search last month. Here’s the data we captured for them:

  • Dr. Martin Luther King Jr. Day - 1/16/2022 - 10,000,000+ queries
  • Lunar New Year - 1/31/2022 - 10,000,000+ queries

The query numbers for both holidays were assisted by Google Doodles.  Modified corporate logos on Google’s site tends to drive many queries of the topic the Doodle is associated with, including this Polish avant-garde sculptor: 

  • Katarzyna Kobro - 1/25/2022 - 10,000,000+ queries

Google posted this Doodle in honor of what would have been the artist’s 124th birthday. Lastly, there were a couple of keyword phrases related to celebrity deaths and births:

  • Bob Saget - 1/9/2022 - 10,000,000+ queries
  • Betty White birthday - 1/17/2022 - 10,000,000+ queries

When there is a celebrity death, the search volume on their name spikes and we see it in the Daily Search Trends.  Bob Saget’s death was surprising and drove over 10 million queries. 


On what would have been Betty White’s 100th birthday, Google updated their results to show an animated overlay in tribute to the late actress.


This Google result Easter Egg could be seen throughout the day on the 17th.


Tensions On The Ukraine Border

The news of Russia building up its armed forces near Ukraine led people to search in order to learn more about the escalation:

  • Ukraine - 1/19/2022 - 200,000+ queries
  • Ukraine - 1/23/2022 - 1,000,000+ queries
  • Ukraine - 1/24/2022 - 1,000,000+ queries

You can see that the need for updates and news on this situation was a multi-day affair.


From the World of Entertainment

It’s always interesting to see what’s distracting us from more pressing issues. If you want to know what’s hot in entertainment, check out Daily Search Trends from Google Trends:

  • Daniel Radcliffe - 1/1/2022 - 1,000,000+ queries
  • Eternals - 1/11/2022 - 500,000+ queries
  • Adam Sandler - 1/11/2022 - 500,000+ queries
  • Scream 5 - 1/14/2022 - 200,000+ queries
  • Moon Knight - 1/17/2022 - 1,000,000+ queries
  • When We Were Young Festival - 1/18/2022 - 1,000,000+ queries
  • Jeopardy! - 1/26/2022 - 5,000,000+ queries
  • Neil Young - 1/27/2022 - 500,000+ queries

So, here’s our breakdown of the list. Daniel Radcliffe was in the Harry Potter reunion special called Return to Hogwarts.  Why people searched his name rather than the special is unknown.  Google Trends is odd like that.  


The film, Eternals, started to stream on Disney+ on the 11th and the fifth installment of the Scream movie franchise hit theaters on the 14th. A trailer for the Disney+ series Moon Knight premiered on the 17th and the lineup for the When We Were Young Festival was announced on the 18th.


A rumor about Adam Sandler’s death that was started and spread on TikTok drove people to query his name. At this writing, those rumors are unfounded. Amy Schneider’s winning streak came to an end on 26th, pushing the game show name into the Google Trends daily top 3.  Lastly, Neil Young wanted off of Spotify in protest of Joe Rogan’s podcast.  He got his wish on the 26th.


Winter Comes With Warnings

There were a few storms that triggered winter storm warning alerts in the month of January 2022 and we saw when they happened by looking at Google Trends:

Winter storm warning - 1/5/2022 - 1,000,000+ queries

Winter storm warning - 1/28/2022 - 2,000,000+ queries

Winter storm warning - 1/31/2022 - 2,000,000+ queries

The AMP SEO team is looking into the uniformity of the query over these three days.  We believe that the phrase is attached to a Google search feature or Google Trends is compiling multiple “winter storm warning” phrases under one heading.  Once we learn more, we’ll report it. We wonder if this query will become more commonplace in the daily top 3.


Other News Items

When news breaks, people search.  While we were dealing with winter storms in the USA, Tonga was dealing with a volcano causing many types of disruption.

  • Tonga - 1/15/2022 - 5,000,000+ queries

Back at home, people seeking to get rich quickly were searching to learn more about the Powerball jackpot that grew to over half a billion dollars.

  • Powerball - 1/1/2022 - 2,000,000+ queries
  • Powerball - 1/4/2022 - 2,000,000+ queries

Congrats to the winner! Last month, we stated that we didn’t want to report on any more COVID terms but here we are:

  • IHU variant - 1/4/2022 - 500,000+ queries

Thankfully, there were not any other COVID queries in January 2022. 


Wha? Taco Bell Has Wings?

Taco Bell offered wings for a limited time and the excitement for this new menu item was seen in Google Trends.

  • Taco Bell wings - 1/6/2022 - 500,000+ queries

The AMP SEO team loves to see food items make the daily top 3.  We’ll keep watching to see if and/or when wings come back.


The Top Business Queries

There were a good number of keyword phrases related to different business items so we grouped them together for this section:

  • Microsoft - 1/18/2022 - 1,000,000+ queries
  • Peloton - 1/20/2022 - 200,000+ queries
  • Google Docs - 1/24/2022 - 1,000,000+ queries
  • Dow Jones - 1/24/2022 - 1,000,000+ queries

Microsoft reportedly is acquiring Activision Blizzard and drew interest from the gaming crowd.  Peloton announced they were going to halt production of its bikes and treadmills as demand waned.  On the 24th, the Dow Jones industrial average dropped 450 points and Google Docs rolled out a new watermark feature. Both topics were big enough news to drive people to search and learn more.

January Is For The NFL

If you don’t know already, topics related to sports drive many people to search in Google.  The NFL playoffs happened throughout the month so there were many keyword phrases related to the team, games, and players in our database. Since a few of them made the 10 million plu query club, we thought we’d just showcase the 5 million plus queries to round out the story.  

  • Raiders - 1/9/2022 - 5,000,000+ queries
  • Cowboys - 1/15/2022 - 5,000,000+ queries
  • NFL - 1/15/2022 - 5,000,000+ queries
  • Rams - 1/16/2022 - 5,000,000+ queries
  • Chiefs - 1/16/2022 - 5,000,000+ queries
  • Buffalo Bills - 1/23/2022 - 5,000,000+ queries
  • Tom Brady - 1/29/2022 - 5,000,000+ queries

All of these teams played in the playoffs, with Tom Brady’s retirement making headlines (even though it wasn’t official) on the 29th.  Next month, we will examine the Super Bowl queries leading up to and on the day of the championship game.

Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

Until next month.

Related Posts

                                          When The Dust Finally Settles  A Comprehensive Study Of The Actual Effects For Brands That Experience High-Profile Cultural Crises    More than ever, people are pressuring brands to improve society. And it’s not just about cleaning up their own act, it’s pressure to affect change on a wider scale. This leads to drama – sometimes high profile – when people think companies have misstepped. It results in bad press, boycotts, and more. We decided to tackle the topic from multiple angles with our own research. We selected a range of brands from diverse industries who have found themselves in hot water, and we did an in-depth analysis. The result of our research is significant. AMP Agency is now able to report how customer behavior actually changes after high profile incidents – from search and social media behavior to sales. For brands seeking to thrive in this new CSR environment – an endeavor that has lately felt like guesswork – we bring comprehensive, data-fueled guidance.   Download the full report here. 

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for August 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. August 2022 - A Summary Looking through the top queried phrases by day last month, there were a few topics that surfaced as macro trends. As primary elections happened across different states, candidates and ballot questions landed in the top 3 daily queries.  The NFL preseason stoked interest in fans as they searched for their favorite team in Google results. The other big sports topic was Champions League soccer and we’ll present the sheer number of queries related to that European-centric subject. Lastly, there were TV and films that people wanted to learn more about and we’ll examine which ones were the most popular.   A Doodle and a Travolta Curiosity These two phrases were the only two that made the elusive 10 million plus club last month. Anna Mani - 8/22/2022 - 10,000,000+ queries Google changed their logo on August 23rd to celebrate “the 104th birthday of Indian physicist and meteorologist Anna Mani, one of the country’s first female scientists.”  You can read more about her on their post. We tend to see interesting Doodles get top query status as the logo is hyperlinked to a result page tied to a keyword - in this case, “Anna Mani”.  The second phrase is a bit of a head scratcher but it’s not unprecedented.  John Travolta - 8/8/2022 - 10,000,000+ queries On August 8th, Olivia Newton-John passed away and the news sent people to Google to search. When we first looked at Google's Daily Search Trends, it was her name that was the top query. From our experience, it takes 24 hours for the report to finalize.  We have seen queries shift or change completely when we revisit the report after that 24 hour period. When we looked back at the daily top 3 for August 8th on August 10th, the phrase above replaced the Olivia Newton-John query and it was the top queried phrase of the day.  The other surprising thing was there were no Olivia Newton-John related phrases in the top 3 at all.   SInce we have been collecting this data for years now, we recalled this same sort of phenomena happening when Kelly Preston, John Travolta's wife, died in 2020.  Here’s the top phrase from July 12th of that year: John Travolta - 7/12/2020 - 10,000,000+ queries Again, there are no queries related to Kelly Preston in the daily top three of that day.  The phrase that was reported was John Travolta’s name.  The AMP team is not sure what to make of this reporting shift. It doesn’t make sense that his name would be a higher queried phrase than either Olivia’s or Kelly’s.  It does make us wonder what kind of query consolidation is happening as the Daily Search Trends report gets finalized.  Is there a knowledge graph consideration? Does the weight of the John Travolta entity make the report combine related terms underneath it?  It’s odd, for sure, and for it to happen twice in the last two years is odder.  Pet Holidays Did you know that August has two days that celebrate two of the most popular household pets?  We didn’t either. CAT - 8/7/2022 - 1,000,000+ queries National Dog Day - 8/26/2022 - 200,000+ queries On International Cat Day, Google implemented a search result “Easter Egg” where the result page for the query “cat”  was altered with animation.   Although dogs are certainly more popular than cats nationwide, the enhanced result page helped to drive more search queries for cats on their special day this year.   Martin vs. Tolkien and Other Entertainment Every month, TV show and movie queries make the daily top 3.  AMP likes looking for these phrases to figure out how large the audience is for each.  Here are the top movie related keywords from August 2022: Batgirl - 8/2/2022 - 200,000+ queries Prey - 8/3/2022 - 200,000+ queries Prey - 8/5/2022 - 500,000+ queries Orphan: First Kill - 8/18/2022 - 200,000+ queries So, the Batgirl query is a bit of an anomaly since the volume behind it is related to the decision to never release this movie by Warner Bros. People really wanted to know where they could see the latest installment of the Predator franchise, Prey (Hint: Hulu & Disney+) Lastly, the horror film, Orphan: First Kill also received a top 3 query phrase placement on the 18th a day before its release date. A couple of non-epic fantasy TV shows made our collection. They include a new series about an established character and an awards show:   Wednesday Netflix - 8/17/2022 - 100,000+ queries VMAs 2022 - 8/28/2022 - 1,000,000+ queries Netflix is producing a TV series about Wednesday Addams, a character from the fictional Addams Family.  A trailer for the show was released on the 17th.  Also, The MTV Video Music Awards still stir a buzz and search interest in this year’s show drove more than a million queries on the day it aired. As we alluded to in the previous section, the biggest news for the TV audience was the release of 2 anticipated fantasy shows last month: House of Dragon - 8/21/2022 - 2,000,000+ queries Rings of Power - 8/31/2022 - 200,000+ queries From the query volume, it appears that the Game of Thrones prequel series is more popular than the Lord of the Rings prequel series. We’ll keep monitoring to see which show’s season finale makes the daily top 3.  Elections and Federal Acts With the first wave of elections this year, we saw some queries related to US politics with high volumes last month, if only for a day.  Liz Cheney - 8/15/2022 - 1,000,000+ queries Harriet Hageman - 8/16/2022 - 500,000+ queries Alaska primary 2022 Results - 8/16/2022 - 200,000+ queries Mary Peltola - 8/31/2022 - 500,000+ queries On the 16th, U.S. representative for Wyoming Liz Cheney lost in the Republican primary to Harriet Hageman.The Alaska primary results were also popular as it led to Sarah Palin loss to Mary Petola in the special election to replace the late Rep. Don Young.  The other topics in this category were related to the Kansas special election and two measures moving forward in the Federal government. Kansas abortion amendment - 8/2/2022 - 500,000+ queries Inflation Reduction Act - 8/7/2022 - 200,000+ queries Student loans - 8/23/2022 - 2,000,000+ queries Voters in Kansas decided to keep abortion legal in the state.  The Inflation Reduction Act getting voted into law and details of the student loan forgiveness program drove people to search.    August 2022’s Sports-Related Queries Do you know what gets keywords related to the NFL back into Google’s daily search trends?  The preseason. Raiders - 8/4/2022 - 500,000+ queries NFL - 8/4/2022 - 500,000+ queries Patriots - 8/11/2022 - 200,000+ queries 49ers - 8/12/2022 - 500,000+ queries Zach Wilson - 8/12/2022 - 500,000+ queries Steelers - 8/13/2022 - 500,000+ queries Dallas Cowboys - 8/13/2022 - 500,000+ queries Patriots - 8/19/2022 - 200,000+ queries 49ers - 8/20/2022 - 200,000+ queries 49ers - 8/25/2022 - 200,000+ queries Packers - 8/25/2022 - 200,000+ queries Dallas Cowboys - 8/26/2022 - 200,000+ queries Chicago Bears - 8/27/2022 - 200,000+ queries Steelers - 8/28/2022 - 500,000+ queries Did your favorite team make the list?  If so, you’re in good (large) company.  Major League Baseball’s season is still going on and a couple of phrases were  Juan Soto - 8/1/2022 - 1,000,000+ queries Field of Dreams Game 2022 - 8/11/2022 - 500,000+ queries Juan Soto was included in a major trade between the Washington Nationals and the San Diego Padres.  The new featured game that takes place near a corn field also drove people to search for more information about it. If you didn’t think European soccer was popular in the USA, think again. Fulham vs Liverpool - 8/6/2022 - 200,000+ queries Everton vs Chelsea - 8/6/2022 - 200,000+ queries West Ham vs Man City - 8/7/2022 - 200,000+ queries Real Madrid - 8/9/2022 - 500,000+ queries Real Madrid - 8/13/2022 - 500,000+ queries Chelsea vs Tottenham - 8/14/2022 - 500,000+ queries Liverpool vs Crystal Palace - 8/15/2022 - 200,000+ queries Leeds United vs. Chelsea - 8/21/2022 - 200,000+ queries Man United vs Liverpool - 8/22/2022 - 500,000+ queries Champions League draw - 8/24/2022 - 500,000+ queries Liverpool vs Bournemouth - 8/27/2022 - 500,000+ queries Some members of the AMP team have a theory that online sports betting has increased the visibility of the Champions League in this country.  Looking at the phrases that are match-related where both teams are included, the checking of scores may be a reason for this query volume. Finally, Serena Williams’s progress in her last U.S. Open drove people to learn more.  She announced her retirement earlier last month.  Serena Williams - 8/29/2022 - 1,000,000+ queries Other Topics Worthy of Mention Working with CPG brands, we monitor search queries for them to keep check on negative sentiment.  You hate to see it, but recalls can wreak havoc for a brand.  August 2022 was not a good month for Capri Sun Group Holding: Capri Sun recall - 8/15/2022 - 200,000+ queries People were looking to the skies with the full moon and the Aurora Borealis on their minds last month: Full moon August 2022 - 8/9/2022 - 200,000+ queries Northern Lights - 8/17/2022 - 200,000+ queries They kept thinking about those skies in anticipation of our continuing mission to the moon Artemis launch - 8/28/2022 - 1,000,000+ queries Maybe someday that rocket will blast off. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

AMP Agency’s Top Trends of Fall 2022 Predictions Report   AMP Agency has published another report as a part of their Search Insights service. This report is available for download and provides consumer and audience insights to help inform your marketing and business decisions for the Autumn season. AMP Agency’s SEO Supervisor Kevin Davis dug deep into search query data to gather useful insights for this report. “We learned a lot from producing the Summer Trends report.  Using the tools available to us, we were able to not only find products, events, and activities relevant to this time of year but also predict the ones that will be very popular this year. Looking back at query data for the past 4 years, you can see increases in volume that we feel is a good indicator of interest in the future.  I am excited to share our findings in this report.”  The Top Trends of Fall 2022 report has insights on 40 topics across 8 different categories including holidays, home decor, and food & drink.  The data presented in the report is pulled straight from Google’s Keyword Planner (US only) and is paired with our analysis of why we think the topic will increase in popularity this Autumn. Download our 2022 Fall Trends report and learn more about our seasonable predictions for this coming season.

  • 2 min read
  • September 8, 2022