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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for February 2022.

Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.

Well, That Was Quick

We always feel like February comes and goes so quickly. Since it has less days than the other months, it makes sense. During its 28 days, we collected search queries from Google Trends. There were some big topics to query last month including the Winter Olympics, the Super Bowl, and the War in Ukraine. Overall, there were 9 keyword phrases that were queried over 10 million times in February 2022, which is only 2 less than the previous month.  Maybe we just did more in less days last month.

Along with the aforementioned topics, we’ll examine the top queried phrases related to the world of entertainment, politics, and the weather. Winter can bring some tough conditions and we need to know how to deal with them.  Google seems to be the tool to help us learn more and figure out the best course of action.  Here’s our take on the search trends of February 2022. 

 

Doodles To Noodle

You know the score:  Google changes their logo to a clickable visual.  Those clicks become queries to their engine and they get counted in Trends.  These three phrases were triggered by Doodle clicks:

  • Lunar New Year - 2/2/2022 - 10,000,000+ queries
  • Toni Stone - 2/8/2022 - 10,000,000+ queries
  • Dr Michiaki Takahashi - 2/16/2022 - 10,000,000+ queries

The Lunar New Year made our list again. We saw it first as a Doodle on January 31st but the Doodle fun lingered into February.  Toni Stone was celebrated on the 8th as she was the first of three women to play professional baseball. Her Doodle was published in honor of the 1 year anniversary of her induction into the Minnesota Sports Hall of Fame.  Dr Michiaki Takahashi invented the first chickenpox vaccine and his Doodle coincided with what would have been his 94th birthday.

 

Holidays

February has some minor holidays.  Let’s take a look at the ones that made the daily top 3:

  • Groundhog Day 2022 - 2/1/2022 - 5,000,000+ queries
  • Valentine's Day - 2/14/2022 - 2,000,000+ queries

We went a little further to understand the popularity of these two holidays over time.  Let’s just say the data tells two different tales:

Groundhog Day is gaining popularity and riding a 2 year wave, with a peak in interest this past February.

On the other hand, Valentine’s Day is decreasing in search popularity and has been on a 4 year skid. For Google searchers, a season-predicting rodent is better than a box of chocolates.

 

The TV & Movies Were Worth Searching For

February had an interesting mix of video entertainment that made the Google Trends daily top 3:

  • Tommy Lee - 2/2/2022 - 1,000,000+ queries
  • Jackass Forever - 2/4/2022 - 500,000+ queries
  • Inventing Anna - 2/11/2022 - 1,000,000+ queries
  • Uncharted - 2/17/2022 - 500,000+ queries
  • John Mulaney - 2/26/2022 - 500,000+ queries
  • Euphoria Season 3 - 2/27/2022 - 1,000,000+ queries

For movies, Jackass Forever and Uncharted were released last month and drove interest on their opening nights.  For TV events, The Pam & Tommy miniseries debuted on Hulu last month and drove queries for Tommy Lee.  Inventing Anna was released on Netflix and piqued the interest of Google users. Towards the end of the month, John Mulaney, who is no stranger to the Google Trends daily top 3, made the list due to his hosting of Saturday Night Live. His entry on February 26th was his third appearance since May 2021.  Lastly, the season 3 finale of the HBO original series Euphoria captivated searchers to learn more about the episode.

 

It’s awards season so people want to know more about the performers getting nominated for and winning awards.

  • Oscar Nominations 2022 - 2/8/2022 - 2,000,000+ queries
  • SAG Awards 2022 - 2/27/2022 - 500,000+ queries

The Oscars had a down year in 2021 in terms of search interest.  We’ll monitor and report next month if the awards show had a turnaround in interest this year.

 

In The News

When news breaks, people search.  The biggest news story in February was Russia’s invasion of Ukraine, but there were other stories that triggered queries in Google.

  • Jeff Zucker - 2/2/2022 - 2,000,000+ queries
  • Similac recall - 2/17/2022 - 1,000,000+ queries
  • CDC mask guidelines - 2/25/2022 - 500,000+ queries

Jeff Zucker resigned from CNN because of his relationship with a colleague and Similac and other baby formula brands were recalled following complaints about bacterial infections in infants who consumed the products. Finally, after several months of COVID-related queries that were not so great, the CDC relaxing mask guidelines drove queries on the 25th.

 

Ukraine Invasion

It’s been in the news and on our minds for a couple of months now.  We present this timeline as a record of how the war has unfolded via search queries.

  • Ukraine - 2/11/2022 - 1,000,000+ queries
  • Ukraine - 2/21/2022 - 2,000,000+ queries
  • Russia - 2/21/2022 - 1,000,000+ queries
  • Ukraine - 2/22/2022 - 10,000,000+ queries
  • Ukraine - 2/22/2022 - 2,000,000+ queries
  • Russia Ukraine - 2/22/2022 - 2,000,000+ queries
  • Ukraine - 2/23/2022 - 10,000,000+ queries
  • Russia - 2/23/2022 - 5,000,000+ queries
  • NATO - 2/23/2022 - 2,000,000+ queries
  • Fox News - 2/24/2022 - 1,000,000+ queries
  • Russia invades Ukraine - 2/24/2022 - 1,000,000+ queries
  • SWIFT - 2/26/2022 - 500,000+ queries

From this list, we saw some duplication in the list as the search volume was very high for this topic on the 22nd and 23rd. In the past, we have seen Google Trends have an issue with duplication of phrases, especially on keywords that have a huge spike in interest. We’ll keep collecting the top 3 phrases of the day, hoping that the conflict comes to an end.

 

Politics Topics

Last month, there was a nominee for a new Supreme Justice.  

  • Ketanji Brown Jackson - 2/24/2022 - 2,000,000+ queries
  • Ketanji Brown Jackson husband - 2/25/2022 - 500,000+ queries

The AMP team found it interesting that not only did the candidate’s name make the daily top 3 but also queries about her husband. We guess it’s interesting that Judge Ketanji Brown Jackson is related to former Speaker of the House Paul Ryan through marriage.

 

President Biden’s first State of the Union address drove queries on the 28th.

  • State of the Union - 2/28/2022 - 1,000,000+ queries
  • State of the Union 2022 - 2/28/2022 - 500,000+ queries

We wonder if users needed to refine their search to include the year since it seems as Google should have been able to give up-to-date results on the first query.

 

Tech Sector Keywords

From the world of technology, there were subjects that people queried to understand better and gain information.

  • Samsung - 2/9/2022 - 500,000+ queries
  • Truth Social - 2/20/2022 - 500,000+ queries
  • Starlink - 2/26/2022 - 500,000+ queries

On the 9th, the Samsung Galaxy Unpacked 2022 event took place and the new S22 series was unveiled.  Donald Trump’s long awaited social media platform launched on the 21th and Elon Musk launched Starlink on the 26th.

 

Winter Weather 

Snow, ice, and wind are a big part of winter weather in the USA.  Here are two weather related phrases that made the daily top 3:

  • Winter Storm Warning - 2/16/2022 - 1,000,000+ queries
  • Snow squall - 2/18/2022 - 500,000+ queries

We don’t think we have figured out the Winter Storm Warning query yet since it has appeared numerous times over the past few months. We thought there was a Google-enabled automatic query for the phrase, but it may be an aggregation of related phrases for the purposes of Google Trends Daily Trend reporting.

You can see that the volume on the topic has exploded only recently:

It’s odd because there have been winter storm warnings issued by the National Weather Service before 2022.  We are not sure why they are becoming a topic that Google is picking up on now.

Who learned the definition of a snow squall this year?  It looks many people did.

 

This Year’s Winter Olympics

The 2022 Winter Olympics were held in Beijing and although the TV ratings were down, there was enough search interest for the games and the athletes to report in our post.

  • Winter Olympics - 2/3/2022 - 10,000,000+ queries
  • Shaun White - 2/3/2022 - 5,000,000+ queries
  • Olympic medal count - 2/4/2022 - 500,000+ queries
  • Eileen Gu - 2/6/2022 - 500,000+ queries
  • Nathan Chen - 2/7/2022 - 500,000+ queries
  • Eileen Gu - 2/8/2022 - 1,000,000+ queries
  • Shaun White - 2/10/2022 - 2,000,000+ queries
  • Nathan Chen - 2/10/2022 - 1,000,000+ queries
  • Women's figure skating - 2/17/2022 - 1,000,000+ queries

The volume on the first query of this list was assisted by a Google Doodle. Other than that, interest in the games did spur keyword queries throughout their duration with specific athlete’s names being the most searched for topics.  

 

What Time Does That Big Game Start?

Every year, the NFL’s championship game drives search queries. It is still the most popular sporting event in the USA and the search volume proves it. It may be popular, but people still need to verify when it’s happening.

  • Superbowl Kickoff time - 2/11/2022 - 500,000+ queries
  • What time is the Super Bowl - 2/12/2022 - 5,000,000+ queries

Check out related queries from the past 3 years:

  • Super Bowl time - 2/5/2021 - 500,000+ queries
  • Super Bowl 2020 time - 2/1/2020 - 2,000,000+ queries
  • Super Bowl Time - 2/2/2019 - 1,000,000+ queries

The AMP SEO team thinks that knowledge of the kickoff time is important for party meal prep.  You have to know when to start the chili or put the wings in the oven so they are ready for the game.  Here are the other keywords related to the Super Bowl that made our list: 

  • Super Bowl 2022 - 2/12/2022 - 10,000,000+ queries
  • Mary J. Blige - 2/12/2022 - 10,000,000+ queries
  • Joe Burrow - 2/13/2022 - 10,000,000+ queries
  • Super Bowl score - 2/13/2022 - 5,000,000+ queries
  • NBC - 2/13/2022 - 1,000,000+ queries

Notable queries include Mary J. Blige, who was among several different performers of the halftime show, and Joe Burrow, the losing quarterback of the game.  Both of them must have more star power than the others.

 

Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

Until next month.

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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for August 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. August 2022 - A Summary Looking through the top queried phrases by day last month, there were a few topics that surfaced as macro trends. As primary elections happened across different states, candidates and ballot questions landed in the top 3 daily queries.  The NFL preseason stoked interest in fans as they searched for their favorite team in Google results. The other big sports topic was Champions League soccer and we’ll present the sheer number of queries related to that European-centric subject. Lastly, there were TV and films that people wanted to learn more about and we’ll examine which ones were the most popular.   A Doodle and a Travolta Curiosity These two phrases were the only two that made the elusive 10 million plus club last month. Anna Mani - 8/22/2022 - 10,000,000+ queries Google changed their logo on August 23rd to celebrate “the 104th birthday of Indian physicist and meteorologist Anna Mani, one of the country’s first female scientists.”  You can read more about her on their post. We tend to see interesting Doodles get top query status as the logo is hyperlinked to a result page tied to a keyword - in this case, “Anna Mani”.  The second phrase is a bit of a head scratcher but it’s not unprecedented.  John Travolta - 8/8/2022 - 10,000,000+ queries On August 8th, Olivia Newton-John passed away and the news sent people to Google to search. When we first looked at Google's Daily Search Trends, it was her name that was the top query. From our experience, it takes 24 hours for the report to finalize.  We have seen queries shift or change completely when we revisit the report after that 24 hour period. When we looked back at the daily top 3 for August 8th on August 10th, the phrase above replaced the Olivia Newton-John query and it was the top queried phrase of the day.  The other surprising thing was there were no Olivia Newton-John related phrases in the top 3 at all.   SInce we have been collecting this data for years now, we recalled this same sort of phenomena happening when Kelly Preston, John Travolta's wife, died in 2020.  Here’s the top phrase from July 12th of that year: John Travolta - 7/12/2020 - 10,000,000+ queries Again, there are no queries related to Kelly Preston in the daily top three of that day.  The phrase that was reported was John Travolta’s name.  The AMP team is not sure what to make of this reporting shift. It doesn’t make sense that his name would be a higher queried phrase than either Olivia’s or Kelly’s.  It does make us wonder what kind of query consolidation is happening as the Daily Search Trends report gets finalized.  Is there a knowledge graph consideration? Does the weight of the John Travolta entity make the report combine related terms underneath it?  It’s odd, for sure, and for it to happen twice in the last two years is odder.  Pet Holidays Did you know that August has two days that celebrate two of the most popular household pets?  We didn’t either. CAT - 8/7/2022 - 1,000,000+ queries National Dog Day - 8/26/2022 - 200,000+ queries On International Cat Day, Google implemented a search result “Easter Egg” where the result page for the query “cat”  was altered with animation.   Although dogs are certainly more popular than cats nationwide, the enhanced result page helped to drive more search queries for cats on their special day this year.   Martin vs. Tolkien and Other Entertainment Every month, TV show and movie queries make the daily top 3.  AMP likes looking for these phrases to figure out how large the audience is for each.  Here are the top movie related keywords from August 2022: Batgirl - 8/2/2022 - 200,000+ queries Prey - 8/3/2022 - 200,000+ queries Prey - 8/5/2022 - 500,000+ queries Orphan: First Kill - 8/18/2022 - 200,000+ queries So, the Batgirl query is a bit of an anomaly since the volume behind it is related to the decision to never release this movie by Warner Bros. People really wanted to know where they could see the latest installment of the Predator franchise, Prey (Hint: Hulu & Disney+) Lastly, the horror film, Orphan: First Kill also received a top 3 query phrase placement on the 18th a day before its release date. A couple of non-epic fantasy TV shows made our collection. They include a new series about an established character and an awards show:   Wednesday Netflix - 8/17/2022 - 100,000+ queries VMAs 2022 - 8/28/2022 - 1,000,000+ queries Netflix is producing a TV series about Wednesday Addams, a character from the fictional Addams Family.  A trailer for the show was released on the 17th.  Also, The MTV Video Music Awards still stir a buzz and search interest in this year’s show drove more than a million queries on the day it aired. As we alluded to in the previous section, the biggest news for the TV audience was the release of 2 anticipated fantasy shows last month: House of Dragon - 8/21/2022 - 2,000,000+ queries Rings of Power - 8/31/2022 - 200,000+ queries From the query volume, it appears that the Game of Thrones prequel series is more popular than the Lord of the Rings prequel series. We’ll keep monitoring to see which show’s season finale makes the daily top 3.  Elections and Federal Acts With the first wave of elections this year, we saw some queries related to US politics with high volumes last month, if only for a day.  Liz Cheney - 8/15/2022 - 1,000,000+ queries Harriet Hageman - 8/16/2022 - 500,000+ queries Alaska primary 2022 Results - 8/16/2022 - 200,000+ queries Mary Peltola - 8/31/2022 - 500,000+ queries On the 16th, U.S. representative for Wyoming Liz Cheney lost in the Republican primary to Harriet Hageman.The Alaska primary results were also popular as it led to Sarah Palin loss to Mary Petola in the special election to replace the late Rep. Don Young.  The other topics in this category were related to the Kansas special election and two measures moving forward in the Federal government. Kansas abortion amendment - 8/2/2022 - 500,000+ queries Inflation Reduction Act - 8/7/2022 - 200,000+ queries Student loans - 8/23/2022 - 2,000,000+ queries Voters in Kansas decided to keep abortion legal in the state.  The Inflation Reduction Act getting voted into law and details of the student loan forgiveness program drove people to search.    August 2022’s Sports-Related Queries Do you know what gets keywords related to the NFL back into Google’s daily search trends?  The preseason. Raiders - 8/4/2022 - 500,000+ queries NFL - 8/4/2022 - 500,000+ queries Patriots - 8/11/2022 - 200,000+ queries 49ers - 8/12/2022 - 500,000+ queries Zach Wilson - 8/12/2022 - 500,000+ queries Steelers - 8/13/2022 - 500,000+ queries Dallas Cowboys - 8/13/2022 - 500,000+ queries Patriots - 8/19/2022 - 200,000+ queries 49ers - 8/20/2022 - 200,000+ queries 49ers - 8/25/2022 - 200,000+ queries Packers - 8/25/2022 - 200,000+ queries Dallas Cowboys - 8/26/2022 - 200,000+ queries Chicago Bears - 8/27/2022 - 200,000+ queries Steelers - 8/28/2022 - 500,000+ queries Did your favorite team make the list?  If so, you’re in good (large) company.  Major League Baseball’s season is still going on and a couple of phrases were  Juan Soto - 8/1/2022 - 1,000,000+ queries Field of Dreams Game 2022 - 8/11/2022 - 500,000+ queries Juan Soto was included in a major trade between the Washington Nationals and the San Diego Padres.  The new featured game that takes place near a corn field also drove people to search for more information about it. If you didn’t think European soccer was popular in the USA, think again. Fulham vs Liverpool - 8/6/2022 - 200,000+ queries Everton vs Chelsea - 8/6/2022 - 200,000+ queries West Ham vs Man City - 8/7/2022 - 200,000+ queries Real Madrid - 8/9/2022 - 500,000+ queries Real Madrid - 8/13/2022 - 500,000+ queries Chelsea vs Tottenham - 8/14/2022 - 500,000+ queries Liverpool vs Crystal Palace - 8/15/2022 - 200,000+ queries Leeds United vs. Chelsea - 8/21/2022 - 200,000+ queries Man United vs Liverpool - 8/22/2022 - 500,000+ queries Champions League draw - 8/24/2022 - 500,000+ queries Liverpool vs Bournemouth - 8/27/2022 - 500,000+ queries Some members of the AMP team have a theory that online sports betting has increased the visibility of the Champions League in this country.  Looking at the phrases that are match-related where both teams are included, the checking of scores may be a reason for this query volume. Finally, Serena Williams’s progress in her last U.S. Open drove people to learn more.  She announced her retirement earlier last month.  Serena Williams - 8/29/2022 - 1,000,000+ queries Other Topics Worthy of Mention Working with CPG brands, we monitor search queries for them to keep check on negative sentiment.  You hate to see it, but recalls can wreak havoc for a brand.  August 2022 was not a good month for Capri Sun Group Holding: Capri Sun recall - 8/15/2022 - 200,000+ queries People were looking to the skies with the full moon and the Aurora Borealis on their minds last month: Full moon August 2022 - 8/9/2022 - 200,000+ queries Northern Lights - 8/17/2022 - 200,000+ queries They kept thinking about those skies in anticipation of our continuing mission to the moon Artemis launch - 8/28/2022 - 1,000,000+ queries Maybe someday that rocket will blast off. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

AMP Agency’s Top Trends of Fall 2022 Predictions Report   AMP Agency has published another report as a part of their Search Insights service. This report is available for download and provides consumer and audience insights to help inform your marketing and business decisions for the Autumn season. AMP Agency’s SEO Supervisor Kevin Davis dug deep into search query data to gather useful insights for this report. “We learned a lot from producing the Summer Trends report.  Using the tools available to us, we were able to not only find products, events, and activities relevant to this time of year but also predict the ones that will be very popular this year. Looking back at query data for the past 4 years, you can see increases in volume that we feel is a good indicator of interest in the future.  I am excited to share our findings in this report.”  The Top Trends of Fall 2022 report has insights on 40 topics across 8 different categories including holidays, home decor, and food & drink.  The data presented in the report is pulled straight from Google’s Keyword Planner (US only) and is paired with our analysis of why we think the topic will increase in popularity this Autumn. Download our 2022 Fall Trends report and learn more about our seasonable predictions for this coming season.

  • 2 min read
  • September 8, 2022