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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for April 2022.

Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.

Top Trending Keywords - April 2022 Overview

Last month, we only had one phrase that was queried over 10 million times, according to Google Trends. We’re not sure if “April Showers brings less Unified Search Interest” is the new hip saying but you’ve read it first, for sure.We did see queries across the typical topics: Entertainment, Holidays, Politics.  We’ll delve into all of those phrases.  Oh yeah, and a billionaire decided to buy a social network so we’ll examine the timeline of that topic.

Finally, since there were so many and they were spread over five distinct subcategories, we are doing a deep dive into the keywords related to sports.  Those live events certainly capture the attention of Google users.

 

Climate Change Awareness

In coordination with Earth Day, Google changed their logo with a Doodle that linked to search results for the following phrase:

  • Climate Change - 4/21/2022 - 10,000,000+ queries

SInce the inception of Google Trends, the search interest for this phrase has never been as high as it was last month.

Google has used its Doodle program to bring attention to other topics in the past. We wonder if search interest in this topic will continue to increase in future months and years.

 

No One Was Slapped At The Grammys

After we reported that Will Smith broke Google Trends in March 2022, the AMP team thought there may be a spike in interest in other awards shows. Check out the phrases attached to the Grammys:

  • Grammys 2022 - 4/2/2022 - 2,000,000+ queries
  • Olivia Rodrigo - 4/3/2022 - 2,000,000+ queries

The awards show received a respectable number of queries and congrats to Olivia Rodrigo on her wins.  Let’s look at the historical data for this awards show:

Looking at the past five years, the search interest in this year’s Grammys was a part of a downward trend.  There appears to be no effect from the Oscars.  We do like the small spike in the chart that is connected to when nominees are announced.

 

Top Movie Queries Last Month

What films drove people to search in April 2022?  Here’s the list we collected:

  • Doctor Strange 2 - 4/6/2022 - 200,000+ queries
  • Sonic 2 - 4/7/2022 - 500,000+ queries
  • Thor: Love and Thunder - 4/18/2022 - 1,000,000+ queries
  • Don't Worry Darling - 4/27/2022 - 500,000+ queries

The only phrase that is attached to a movie that premiered in theaters from this list is “Sonic 2”.  The rest are associated with a trailer that was made available online. If interest in a trailer is high, we feel that it’s a good indication that anticipation for the film is high.

 

Bonus query - the final episodes of the Netflix series Ozark were made available on the 29th:

  • Ozark - 4/29/2022 - 500,000+ queries

 

Holidays And Natural Occurrences

Interest in holidays is strong and we typically see the most popular holidays get queried on the day they occur or when the celebration starts.  Here are the phrases that we collected last month:

  • Passover - 4/14/2022 - 200,000+ queries
  • Happy Easter! - 4/17/2022 - 1,000,000+ queries
  • Earth Day - 4/21/2022 - 1,000,000+ queries

It’s clear that the Google Doodle related to climate change dwarfed the search interest in Earth Day.  In this five year view, the interest is in a bit of a down trend.

The spike in the middle of the chart shows that search interest was at its highest in April 2020.

Some people may not think it’s a great holiday but Tax Day in the US was on the 18th this year and here was the phrase associated with that day:

  • TurboTax - 4/18/2022 - 1,000,000+ queries

Procrastinators unite!  Or not. Or whenever you get to it.

We saw that the full moon in April drove people to search and another weather related query made the daily top 3:

  • Full moon April 2022 - 4/14/2022 - 200,000+ queries
  • Severe thunderstorm warning - 4/11/2022 - 200,000+ queries

Winter is officially over - we did not see any Winter Storm Warning queries in April!

 

Politics As Usual

We had a few queries related to politics, both domestically and abroad, that made our collection from last month:

  • Senator Dianne Feinstein - 4/14/2022 - 200,000+ queries
  • Rudy Giuliani - 4/20/2022 - 500,000+ queries
  • Madison Cawthorn - 4/22/2022 - 200,000+ queries
  • French election - 4/23/2022 - 1,000,000+ queries

Sen. Dianne Feinstein made the list because of news stories that she is no longer mentally fit for Congress.  Rudy Giuliani made an appearance on The Masked Singer TV show, which was spoiled back in February.  The North Carolina congressman made headlines on the 22nd and the presidential election in France captured enough attention of the US audience that it was queried over a million times on the 23rd.

 

Elon Musk 

Not sure if you’ve heard but Elon Musk announced that he was going to buy Twitter and then had his offer accepted - all in the month of April 2022.

  • Elon Musk - 4/4/2022 - 500,000+ queries
  • Elon Musk - 4/25/2022 - 5,000,000+ queries

At the time of this writing, the deal has not been finalized but all of AMP is watching closely to see what changes may come to this social media platform and its ads policies.

 

Just a Month About Sports

Since people have been allowed to watch events in stadiums and arenas, sports-related searches are back with a vengeance. We did see a dip in the number of phrases that had sports intent between April 2020 through the summer of 2021.  Last month, we saw a good number of phrases that could be grouped to tell a few stories.

Check out the timeline of the NCAA Basketball Tournaments:

  • Final Four - 4/1/2022 - 1,000,000+ queries
  • UConn women's basketball - 4/1/2022 - 500,000+ queries
  • Duke - 4/2/2022 - 5,000,000+ queries
  • Duke vs UNC - 4/2/2022 - 2,000,000+ queries
  • UConn women's basketball - 4/3/2022 - 1,000,000+ queries
  • NCAA basketball - 4/4/2022 - 5,000,000+ queries

The Masters were back in a big way thanks to Tiger Woods and newcomer Scottie Scheffler.  See how people searched over six days in April:

  • Tiger Woods - 4/5/2022 - 500,000+ queries
  • Masters leaderboard - 4/6/2022 - 2,000,000+ queries
  • Tiger Woods - 4/7/2022 - 1,000,000+ queries
  • Scottie Scheffler - 4/8/2022 - 1,000,000+ queries
  • Scottie Scheffler - 4/9/2022 - 2,000,000+ queries
  • Scottie Scheffler - 4/10/2022 - 2,000,000+ queries

Did you know European Football is popular in the US, at least from a search perspective?

Check out this list of league and team names:

  • Champions League - 4/5/2022 - 500,000+ queries
  • Real Madrid - 4/6/2022 - 1,000,000+ queries
  • Europa League - 4/7/2022 - 500,000+ queries
  • Liverpool - 4/10/2022 - 500,000+ queries
  • Read Madrid - 4/12/2022 - 1,000,000+ queries
  • Man City - 4/13/2022 - 200,000+ queries
  • Liverpool vs. Man United - 4/19/2022 - 500,000+ queries
  • Liverpool - 4/24/2022 - 200,000+ queries
  • Champions League - 4/26/2022 - 1,000,000+ queries
  • Real Madrid - 4/26/2022 - 200,000+ queries
  • Real Madrid - 4/30/2022 - 200,000+ queries

NBA playoffs kicked off in April 2022 and the queries related to it rolled from the 13th through the 29th:

  • Pelicans - 4/13/2022 - 500,000+ queries
  • Hornets - 4/13/2022 - 500,000+ queries
  • Clippers - 4/15/2022 - 500,000+ queries
  • Hawks - 4/15/2022 - 500,000+ queries
  • Warriors - 4/16/2022 - 1,000,000+ queries
  • Timberwolves - 4/16/2022 - 500,000+ queries
  • Bulls - 4/17/2022 - 500,000+ queries
  • Suns - 4/17/2022 - 500,000+ queries
  • Warriors - 4/18/2022 - 1,000,000+ queries
  • Bulls - 4/20/2022 - 1,000,000+ queries
  • 76ers - 4/20/2022 - 500,000+ queries
  • Miami Heat - 4/22/2022 - 200,000+ queries
  • Celtics - 4/23/2022 - 2,000,000+ queries
  • Bulls - 4/23/2022 - 500,000+ queries
  • Pelicans - 4/24/2022 - 500,000+ queries
  • Jimmy Butler - 4/24/2022 - 200,000+ queries
  • Celtics - 4/25/2022 - 2,000,000+ queries
  • Warriors - 4/27/2022 - 1,000,000+ queries
  • Joel Embiid - 4/28/2022 - 1,000,000+ queries
  • Memphis Grizzlies - 4/29/2022 - 1,000,000+ queries

Lastly, American Gridiron Football made some appearances in the daily top 3. The first phrase being a new league and the NFL draft.

  • USFL - 4/16/2022 - 1,000,000+ queries
  • NFL Draft - 4/27/2022 - 5,000,000+ queries
  • 2022 NFL Draft - 4/28/2022 - 2,000,000+ queries

Phew - that was a lot but each subsection had its own little journey.  You could see how the NBA playoffs are unfolding by just reading through the top queries.  Go Celtics!

Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

Until next month.

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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for May 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.   May 2022 Overview Looking through the top searched phrases in May 2022, it is difficult not to fixate on the topics that may upset our safety.  From the JIF Peanut Butter recall to the outbreak of Monkeypox to the Cryptocurrency crashes, there were many top queries where information was needed to understand the issue and take proper courses of action.   On the flip side, there are many phrases that reinforce our desire to learn more about events.  The Met Gala was a top queried topic for two days in a row to start off the month. Two horse races and two car races also made the daily top 3 in May - another sign that these annual events are reestablishing their hold on our attention like they did before the pandemic. Lastly, we cannot ignore that the tragic mass shooting events in both Buffalo and Uvalde, TX drove people to Google to learn more. Both events claimed the top queried phrases on the days they occurred and we’ll analyze what Google Trends reported on May 14th and 24th.   Five Wonderful Holidays In Month Number 5 Holidays always propel search volume from users seeking more information about the day.  Here are the top 5 from May: May the 4th be with you - 5/3/2022 - 500,000+ queries Cinco de Mayo - 5/4/2022 - 2,000,000+ queries Mother's Day - 5/7/2022 - 10,000,000+ queries Happy Mother's Day - 5/8/2022 - 2,000,000+ queries Memorial Day - 5/29/2022 - 10,000,000+ queries  The unofficial Star Wars day starts the list on the 4th, even though Trends reported it on the 3rd.  Mother’s Day gets two appearances on our list. The one on the 7th was driven by clicks to a Google Doodle. Memorial Day finished off the month with a Doodle of its own. The team dug a little deeper into Cinco de Mayo since it also made the list.  Here’s the chart of search interest into this holiday over the last 5 years: With a dip in popularity in 2019, the topic has seen increasing search volume since then. AMP Agency wrote a blog post about Recalibrating Cinco de Mayo with information about the holiday and how we as marketers can promote celebrating the holiday responsibly.  This notion may be driving some increased search interest in the holiday as people seek more information about it.   Top Queried Video Entertainment It was a low month for the number of film titles or TV shows making the daily top 3 in May 2022.  Here are the three queries that made it. Dr Strange - 5/5/2022 - 2,000,000+ queries Stranger Things season 4 - 5/26/2022 - 2,000,000+ queries Fantastic Beasts - 5/30/2022 - 200,000+ queries The latest installment of the Marvel movie franchise was released near the beginning of the month. We don’t think Dr. Strange will be the subject of the biggest money making film of the summer.  That honor, we predict, will go to Thor. Check out this prediction and more in our Summer 2022 Trends report. The long awaited Stranger Things Season 4 debuted on May 27th and Fantastic Beasts: The Secrets of Dumbledore started streaming on the 30th.   Met Gala After a cancellation in 2020 and a delayed to September event last year, The Met Gala returned to its typical May timeframe and drove users to see the latest in haute couture. Met Gala 2022 - 5/1/2022 - 1,000,000+ queries Met Gala 2022 - 5/2/2022 - 5,000,000+ queries Comparing the daily query numbers to years past, the 5 million plus reported on May 2nd is the largest of the past 4 years.  This event’s popularity has hit a new high if we use search volume as our measure.   News Items Since there were a large number of queries for news items, we decided to include this list in our report for May 2022. Buffalo - 5/14/2022 - 2,000,000+ queries Shooting - 5/14/2022 - 500,000+ queries Monkeypox - 5/18/2022 - 2,000,000+ queries Texas school shooting - 5/24/2022 - 10,000,000+ queries News - 5/24/2022 - 2,000,000+ queries Mona Lisa - 5/30/2022 - 200,000+ queries Johnny Depp Verdict - 5/31/2022 - 5,000,000+ queries Looking at this list, the majority of the topics are horrific.  Note that the same day of the Robb Elementary School shooting, the second most queried phrase was “News”.  We are not sure if that is an accurate query report or a glitch in the Daily Trends reporting but we present the data as we recorded it. There was an attempt to vandalize The Mona Lisa painting on the 30th and the verdict of the Johnny Depp/Amber Heard trial was handed down on the 31st.   Keywords Related to US Politics Along with News Items, topics aligned to the world of US Politics were also a popular category of queries: Roe v. Wade - 5/2/2022 - 5,000,000+ queries J. D. Vance - 5/3/2022 - 500,000+ queries Jen Psaki - 5/5/2022 - 500,000+ queries Pennsylvania primary - 5/17/2022 - 1,000,000+ queries Madison Cawthorn - 5/17/2022 - 1,000,000+ queries Beto O'Rourke - 5/24/2022 - 1,000,000+ queries The keyword with the most search volume of this list is Roe v. Wade, which was queried because of a leaked draft opinion that suggests the court will overturn the 1973 decision. It is reported that a decision will be made in June 2022 so we will report on what Google Trends published in our next report.   Crypto Collapse We can mark May 2022 as a month where the value of cryptocurrency took a tumble. Luna crypto - 5/10/2022 - 200,000+ queries Coinbase - 5/10/2022 - 200,000+ queries Bitcoin - 5/11/2022 - 500,000+ queries Each of these phrases is related to a drop in the value of these coins/companies.  We will continue to monitor the trends related to this subject in the months ahead.   NBA Playoffs and Finals The NBA playoffs has been a hot topic throughout the month of May 2022.  Here we present only the phrases that received 1 million queries or more that are NBA related - there are 19 of them: Warriors vs Grizzlies - 5/1/2022 - 1,000,000+ queries Celtics - 5/9/2022 - 1,000,000+ queries Warriors - 5/9/2022 - 1,000,000+ queries Warriors - 5/11/2022 - 1,000,000+ queries Miami Heat - 5/12/2022 - 1,000,000+ queries Celtics - 5/13/2022 - 2,000,000+ queries Warriors - 5/13/2022 - 1,000,000+ queries Suns - 5/15/2022 - 2,000,000+ queries Celtics - 5/15/2022 - 2,000,000+ queries Celtics - 5/17/2022 - 2,000,000+ queries Dallas Mavericks - 5/18/2022 - 1,000,000+ queries Celtics - 5/19/2022 - 1,000,000+ queries Celtics - 5/21/2022 - 1,000,000+ queries Warriors - 5/22/2022 - 1,000,000+ queries Celtics - 5/23/2022 - 1,000,000+ queries Celtics - 5/25/2022 - 1,000,000+ queries Warriors - 5/26/2022 - 2,000,000+ queries Celtics - 5/27/2022 - 1,000,000+ queries Celtics - 5/29/2022 - 2,000,000+ queries Trying to stay objective here, but as Celtics fans, we’re totally caught up in the search interest of this topic this year.   What We Call Soccer What the rest of the world calls football is popular here in the States, at least from a search perspective. Real Madrid vs Man City - 5/4/2022 - 1,000,000+ queries Liverpool - 5/14/2022 - 500,000+ queries Liverpool - 5/22/2022 - 500,000+ queries Champions League - 5/27/2022 - 2,000,000+ queries Argentina vs Italy - 5/31/2022 - 500,000+ queries Since the World Cup is scheduled for November of this year, we predict that month will be filled with football-related queries. You have been warned.   Horse Racing With in-person sports events back to full capacity, the query volumes for the famous horse races in May have recovered: Kentucky Derby 2022 - 5/6/2022 - 5,000,000+ queries Kentucky Derby 2022 horses - 5/6/2022 - 500,000+ queries Preakness 2022 - 5/20/2022 - 1,000,000+ queries We found it interesting that there was a specific keyword about the horses in this year’s Kentucky Derby. Then again, with online gambling becoming legal in more states, this instance may not be so surprising.   Car Racing Not just horses but also cars, racing was popular in May 2022. Miami Grand Prix - 5/8/2022 - 200,000+ queries Indy 500 - 5/28/2022 - 1,000,000+ queries The Formula One Miami Grand Prix had its debut and the Indy 500 had its 106th running this year.  Again, with people back in the stands, these events have regained their search popularity.   Odds & Ends Finally - we present this category of phrases that we felt were worth showcasing in our report but didn’t fit nicely into an established category: Jif peanut butter recall - 5/21/2022 - 1,000,000+ queries Most times, we are excited to see food related queries make the daily top 3 in Google Trends. Um, not this month. Lunar eclipse - 5/15/2022 - 2,000,000+ queries The Lunar eclipse spurred people to seek more information about the astronomical event. ATOLL - 5/29/2022 - 500,000+ queries We weren’t sure what to make of this query when we saw it on Google Trends but with some investigation, we found that this word was the solution to Wordle 345.  We guess that people hadn’t seen that word before and didn’t know what it meant (a ring-shaped island). We think it is fitting to end this report of the 5th month of 2022 with a 5 letter word.  Wait a minute - how did we end April 2022? Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.

If you’re curious, the “How Might We…” (HMW) framework for creative problem solving originates back to the work of Sidney J. Parnes, Ph.D, in his Creative Behavior Guidebook published in 1967. Dr. Parnes referred to the framework as “Invitation Stems” or “How Mights”. Dr. Parnes' work also led to the additional questions of “How might I?”, “How might you?”, “How might our team?”, and “How might our customers?”. Today, HMW remains one of the most powerful tools for kicking off a process of “challenge mapping.” “How might we…” is the kind of question that lacks hard requirements at first and can feel unanswerable. However, if you get the right people engaged, the answers that surface will lead to progress.    How does AmpXD tackle HMW Questions? We start by making sure that the whole team understands the question and starts on common footing. Some follow up questions may be necessary. Have we answered an HMW question like this for other clients or internally at AMP?  Can we rely on past experience or will the answer require us to build from scratch?  What perspectives will be required to generate the right answer? Engineering? Design? Content? Business objectives? Next, we assemble the team. The best HMW teams represent all who stand to benefit from the answer as well as those who could help us get there. They are a cross section of the organization as well as users, customers, and subject matter experts. Whether you use an agency like AMP or decide to go it alone, there are a few key attributes that each team member must have. Each team member needs to be open, have broad and relevant expertise, and be fearless about sharing ideas and opinions in public.  The last consideration for a successful outcome is access. The team will need access to: One another Leadership  Information Insight into what is possible.    Now that the team is assembled, what can we expect? Answers! If you’ve done the work to fully understand the question, assemble the right team, and provide access to resources, you can expect progress. Once we have a set of answers to our HMW question, we can start to sift for the right one.  Each answer must be measured against cost and timeline estimates. If you’ve come to the right answer, everyone will know it. If you don’t find the right answer, often you’ll be left with a new, better HMW question to work with. 

  AMP Agency’s Top Trends of Summer 2022 Predictions Report   AMP Agency has published a report as a part of their Search Insights service. This report is available for download and provides audience insights to help inform your marketing and business decisions for the coming season.   AMP Agency’s VP of SEO John Krochune thinks that search interest is a strong indicator of future trends.  “My team and I dive deep into historical search query data, using a variety of tools, to uncover trends. I think this public set of audience data is being underutilized in marketing and we are publishing this report to provide a wealth of information that other sources may not provide.”   The Top Trends of Summer 2022 report has insights on 40 topics across 8 different categories including travel, fashion, and entertainment.  The data presented in the report is pulled straight from Google’s Keyword Planner (US only) and is paired with our analysis of why we think the topic will increase in popularity this summer.   Download our Summer Trends report and learn more about our hot predictions for this coming season.