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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for April 2022.

Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.

Top Trending Keywords - April 2022 Overview

Last month, we only had one phrase that was queried over 10 million times, according to Google Trends. We’re not sure if “April Showers brings less Unified Search Interest” is the new hip saying but you’ve read it first, for sure.We did see queries across the typical topics: Entertainment, Holidays, Politics.  We’ll delve into all of those phrases.  Oh yeah, and a billionaire decided to buy a social network so we’ll examine the timeline of that topic.

Finally, since there were so many and they were spread over five distinct subcategories, we are doing a deep dive into the keywords related to sports.  Those live events certainly capture the attention of Google users.

 

Climate Change Awareness

In coordination with Earth Day, Google changed their logo with a Doodle that linked to search results for the following phrase:

  • Climate Change - 4/21/2022 - 10,000,000+ queries

SInce the inception of Google Trends, the search interest for this phrase has never been as high as it was last month.

Google has used its Doodle program to bring attention to other topics in the past. We wonder if search interest in this topic will continue to increase in future months and years.

 

No One Was Slapped At The Grammys

After we reported that Will Smith broke Google Trends in March 2022, the AMP team thought there may be a spike in interest in other awards shows. Check out the phrases attached to the Grammys:

  • Grammys 2022 - 4/2/2022 - 2,000,000+ queries
  • Olivia Rodrigo - 4/3/2022 - 2,000,000+ queries

The awards show received a respectable number of queries and congrats to Olivia Rodrigo on her wins.  Let’s look at the historical data for this awards show:

Looking at the past five years, the search interest in this year’s Grammys was a part of a downward trend.  There appears to be no effect from the Oscars.  We do like the small spike in the chart that is connected to when nominees are announced.

 

Top Movie Queries Last Month

What films drove people to search in April 2022?  Here’s the list we collected:

  • Doctor Strange 2 - 4/6/2022 - 200,000+ queries
  • Sonic 2 - 4/7/2022 - 500,000+ queries
  • Thor: Love and Thunder - 4/18/2022 - 1,000,000+ queries
  • Don't Worry Darling - 4/27/2022 - 500,000+ queries

The only phrase that is attached to a movie that premiered in theaters from this list is “Sonic 2”.  The rest are associated with a trailer that was made available online. If interest in a trailer is high, we feel that it’s a good indication that anticipation for the film is high.

 

Bonus query - the final episodes of the Netflix series Ozark were made available on the 29th:

  • Ozark - 4/29/2022 - 500,000+ queries

 

Holidays And Natural Occurrences

Interest in holidays is strong and we typically see the most popular holidays get queried on the day they occur or when the celebration starts.  Here are the phrases that we collected last month:

  • Passover - 4/14/2022 - 200,000+ queries
  • Happy Easter! - 4/17/2022 - 1,000,000+ queries
  • Earth Day - 4/21/2022 - 1,000,000+ queries

It’s clear that the Google Doodle related to climate change dwarfed the search interest in Earth Day.  In this five year view, the interest is in a bit of a down trend.

The spike in the middle of the chart shows that search interest was at its highest in April 2020.

Some people may not think it’s a great holiday but Tax Day in the US was on the 18th this year and here was the phrase associated with that day:

  • TurboTax - 4/18/2022 - 1,000,000+ queries

Procrastinators unite!  Or not. Or whenever you get to it.

We saw that the full moon in April drove people to search and another weather related query made the daily top 3:

  • Full moon April 2022 - 4/14/2022 - 200,000+ queries
  • Severe thunderstorm warning - 4/11/2022 - 200,000+ queries

Winter is officially over - we did not see any Winter Storm Warning queries in April!

 

Politics As Usual

We had a few queries related to politics, both domestically and abroad, that made our collection from last month:

  • Senator Dianne Feinstein - 4/14/2022 - 200,000+ queries
  • Rudy Giuliani - 4/20/2022 - 500,000+ queries
  • Madison Cawthorn - 4/22/2022 - 200,000+ queries
  • French election - 4/23/2022 - 1,000,000+ queries

Sen. Dianne Feinstein made the list because of news stories that she is no longer mentally fit for Congress.  Rudy Giuliani made an appearance on The Masked Singer TV show, which was spoiled back in February.  The North Carolina congressman made headlines on the 22nd and the presidential election in France captured enough attention of the US audience that it was queried over a million times on the 23rd.

 

Elon Musk 

Not sure if you’ve heard but Elon Musk announced that he was going to buy Twitter and then had his offer accepted - all in the month of April 2022.

  • Elon Musk - 4/4/2022 - 500,000+ queries
  • Elon Musk - 4/25/2022 - 5,000,000+ queries

At the time of this writing, the deal has not been finalized but all of AMP is watching closely to see what changes may come to this social media platform and its ads policies.

 

Just a Month About Sports

Since people have been allowed to watch events in stadiums and arenas, sports-related searches are back with a vengeance. We did see a dip in the number of phrases that had sports intent between April 2020 through the summer of 2021.  Last month, we saw a good number of phrases that could be grouped to tell a few stories.

Check out the timeline of the NCAA Basketball Tournaments:

  • Final Four - 4/1/2022 - 1,000,000+ queries
  • UConn women's basketball - 4/1/2022 - 500,000+ queries
  • Duke - 4/2/2022 - 5,000,000+ queries
  • Duke vs UNC - 4/2/2022 - 2,000,000+ queries
  • UConn women's basketball - 4/3/2022 - 1,000,000+ queries
  • NCAA basketball - 4/4/2022 - 5,000,000+ queries

The Masters were back in a big way thanks to Tiger Woods and newcomer Scottie Scheffler.  See how people searched over six days in April:

  • Tiger Woods - 4/5/2022 - 500,000+ queries
  • Masters leaderboard - 4/6/2022 - 2,000,000+ queries
  • Tiger Woods - 4/7/2022 - 1,000,000+ queries
  • Scottie Scheffler - 4/8/2022 - 1,000,000+ queries
  • Scottie Scheffler - 4/9/2022 - 2,000,000+ queries
  • Scottie Scheffler - 4/10/2022 - 2,000,000+ queries

Did you know European Football is popular in the US, at least from a search perspective?

Check out this list of league and team names:

  • Champions League - 4/5/2022 - 500,000+ queries
  • Real Madrid - 4/6/2022 - 1,000,000+ queries
  • Europa League - 4/7/2022 - 500,000+ queries
  • Liverpool - 4/10/2022 - 500,000+ queries
  • Read Madrid - 4/12/2022 - 1,000,000+ queries
  • Man City - 4/13/2022 - 200,000+ queries
  • Liverpool vs. Man United - 4/19/2022 - 500,000+ queries
  • Liverpool - 4/24/2022 - 200,000+ queries
  • Champions League - 4/26/2022 - 1,000,000+ queries
  • Real Madrid - 4/26/2022 - 200,000+ queries
  • Real Madrid - 4/30/2022 - 200,000+ queries

NBA playoffs kicked off in April 2022 and the queries related to it rolled from the 13th through the 29th:

  • Pelicans - 4/13/2022 - 500,000+ queries
  • Hornets - 4/13/2022 - 500,000+ queries
  • Clippers - 4/15/2022 - 500,000+ queries
  • Hawks - 4/15/2022 - 500,000+ queries
  • Warriors - 4/16/2022 - 1,000,000+ queries
  • Timberwolves - 4/16/2022 - 500,000+ queries
  • Bulls - 4/17/2022 - 500,000+ queries
  • Suns - 4/17/2022 - 500,000+ queries
  • Warriors - 4/18/2022 - 1,000,000+ queries
  • Bulls - 4/20/2022 - 1,000,000+ queries
  • 76ers - 4/20/2022 - 500,000+ queries
  • Miami Heat - 4/22/2022 - 200,000+ queries
  • Celtics - 4/23/2022 - 2,000,000+ queries
  • Bulls - 4/23/2022 - 500,000+ queries
  • Pelicans - 4/24/2022 - 500,000+ queries
  • Jimmy Butler - 4/24/2022 - 200,000+ queries
  • Celtics - 4/25/2022 - 2,000,000+ queries
  • Warriors - 4/27/2022 - 1,000,000+ queries
  • Joel Embiid - 4/28/2022 - 1,000,000+ queries
  • Memphis Grizzlies - 4/29/2022 - 1,000,000+ queries

Lastly, American Gridiron Football made some appearances in the daily top 3. The first phrase being a new league and the NFL draft.

  • USFL - 4/16/2022 - 1,000,000+ queries
  • NFL Draft - 4/27/2022 - 5,000,000+ queries
  • 2022 NFL Draft - 4/28/2022 - 2,000,000+ queries

Phew - that was a lot but each subsection had its own little journey.  You could see how the NBA playoffs are unfolding by just reading through the top queries.  Go Celtics!

Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

Until next month.

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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for August 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. August 2022 - A Summary Looking through the top queried phrases by day last month, there were a few topics that surfaced as macro trends. As primary elections happened across different states, candidates and ballot questions landed in the top 3 daily queries.  The NFL preseason stoked interest in fans as they searched for their favorite team in Google results. The other big sports topic was Champions League soccer and we’ll present the sheer number of queries related to that European-centric subject. Lastly, there were TV and films that people wanted to learn more about and we’ll examine which ones were the most popular.   A Doodle and a Travolta Curiosity These two phrases were the only two that made the elusive 10 million plus club last month. Anna Mani - 8/22/2022 - 10,000,000+ queries Google changed their logo on August 23rd to celebrate “the 104th birthday of Indian physicist and meteorologist Anna Mani, one of the country’s first female scientists.”  You can read more about her on their post. We tend to see interesting Doodles get top query status as the logo is hyperlinked to a result page tied to a keyword - in this case, “Anna Mani”.  The second phrase is a bit of a head scratcher but it’s not unprecedented.  John Travolta - 8/8/2022 - 10,000,000+ queries On August 8th, Olivia Newton-John passed away and the news sent people to Google to search. When we first looked at Google's Daily Search Trends, it was her name that was the top query. From our experience, it takes 24 hours for the report to finalize.  We have seen queries shift or change completely when we revisit the report after that 24 hour period. When we looked back at the daily top 3 for August 8th on August 10th, the phrase above replaced the Olivia Newton-John query and it was the top queried phrase of the day.  The other surprising thing was there were no Olivia Newton-John related phrases in the top 3 at all.   SInce we have been collecting this data for years now, we recalled this same sort of phenomena happening when Kelly Preston, John Travolta's wife, died in 2020.  Here’s the top phrase from July 12th of that year: John Travolta - 7/12/2020 - 10,000,000+ queries Again, there are no queries related to Kelly Preston in the daily top three of that day.  The phrase that was reported was John Travolta’s name.  The AMP team is not sure what to make of this reporting shift. It doesn’t make sense that his name would be a higher queried phrase than either Olivia’s or Kelly’s.  It does make us wonder what kind of query consolidation is happening as the Daily Search Trends report gets finalized.  Is there a knowledge graph consideration? Does the weight of the John Travolta entity make the report combine related terms underneath it?  It’s odd, for sure, and for it to happen twice in the last two years is odder.  Pet Holidays Did you know that August has two days that celebrate two of the most popular household pets?  We didn’t either. CAT - 8/7/2022 - 1,000,000+ queries National Dog Day - 8/26/2022 - 200,000+ queries On International Cat Day, Google implemented a search result “Easter Egg” where the result page for the query “cat”  was altered with animation.   Although dogs are certainly more popular than cats nationwide, the enhanced result page helped to drive more search queries for cats on their special day this year.   Martin vs. Tolkien and Other Entertainment Every month, TV show and movie queries make the daily top 3.  AMP likes looking for these phrases to figure out how large the audience is for each.  Here are the top movie related keywords from August 2022: Batgirl - 8/2/2022 - 200,000+ queries Prey - 8/3/2022 - 200,000+ queries Prey - 8/5/2022 - 500,000+ queries Orphan: First Kill - 8/18/2022 - 200,000+ queries So, the Batgirl query is a bit of an anomaly since the volume behind it is related to the decision to never release this movie by Warner Bros. People really wanted to know where they could see the latest installment of the Predator franchise, Prey (Hint: Hulu & Disney+) Lastly, the horror film, Orphan: First Kill also received a top 3 query phrase placement on the 18th a day before its release date. A couple of non-epic fantasy TV shows made our collection. They include a new series about an established character and an awards show:   Wednesday Netflix - 8/17/2022 - 100,000+ queries VMAs 2022 - 8/28/2022 - 1,000,000+ queries Netflix is producing a TV series about Wednesday Addams, a character from the fictional Addams Family.  A trailer for the show was released on the 17th.  Also, The MTV Video Music Awards still stir a buzz and search interest in this year’s show drove more than a million queries on the day it aired. As we alluded to in the previous section, the biggest news for the TV audience was the release of 2 anticipated fantasy shows last month: House of Dragon - 8/21/2022 - 2,000,000+ queries Rings of Power - 8/31/2022 - 200,000+ queries From the query volume, it appears that the Game of Thrones prequel series is more popular than the Lord of the Rings prequel series. We’ll keep monitoring to see which show’s season finale makes the daily top 3.  Elections and Federal Acts With the first wave of elections this year, we saw some queries related to US politics with high volumes last month, if only for a day.  Liz Cheney - 8/15/2022 - 1,000,000+ queries Harriet Hageman - 8/16/2022 - 500,000+ queries Alaska primary 2022 Results - 8/16/2022 - 200,000+ queries Mary Peltola - 8/31/2022 - 500,000+ queries On the 16th, U.S. representative for Wyoming Liz Cheney lost in the Republican primary to Harriet Hageman.The Alaska primary results were also popular as it led to Sarah Palin loss to Mary Petola in the special election to replace the late Rep. Don Young.  The other topics in this category were related to the Kansas special election and two measures moving forward in the Federal government. Kansas abortion amendment - 8/2/2022 - 500,000+ queries Inflation Reduction Act - 8/7/2022 - 200,000+ queries Student loans - 8/23/2022 - 2,000,000+ queries Voters in Kansas decided to keep abortion legal in the state.  The Inflation Reduction Act getting voted into law and details of the student loan forgiveness program drove people to search.    August 2022’s Sports-Related Queries Do you know what gets keywords related to the NFL back into Google’s daily search trends?  The preseason. Raiders - 8/4/2022 - 500,000+ queries NFL - 8/4/2022 - 500,000+ queries Patriots - 8/11/2022 - 200,000+ queries 49ers - 8/12/2022 - 500,000+ queries Zach Wilson - 8/12/2022 - 500,000+ queries Steelers - 8/13/2022 - 500,000+ queries Dallas Cowboys - 8/13/2022 - 500,000+ queries Patriots - 8/19/2022 - 200,000+ queries 49ers - 8/20/2022 - 200,000+ queries 49ers - 8/25/2022 - 200,000+ queries Packers - 8/25/2022 - 200,000+ queries Dallas Cowboys - 8/26/2022 - 200,000+ queries Chicago Bears - 8/27/2022 - 200,000+ queries Steelers - 8/28/2022 - 500,000+ queries Did your favorite team make the list?  If so, you’re in good (large) company.  Major League Baseball’s season is still going on and a couple of phrases were  Juan Soto - 8/1/2022 - 1,000,000+ queries Field of Dreams Game 2022 - 8/11/2022 - 500,000+ queries Juan Soto was included in a major trade between the Washington Nationals and the San Diego Padres.  The new featured game that takes place near a corn field also drove people to search for more information about it. If you didn’t think European soccer was popular in the USA, think again. Fulham vs Liverpool - 8/6/2022 - 200,000+ queries Everton vs Chelsea - 8/6/2022 - 200,000+ queries West Ham vs Man City - 8/7/2022 - 200,000+ queries Real Madrid - 8/9/2022 - 500,000+ queries Real Madrid - 8/13/2022 - 500,000+ queries Chelsea vs Tottenham - 8/14/2022 - 500,000+ queries Liverpool vs Crystal Palace - 8/15/2022 - 200,000+ queries Leeds United vs. Chelsea - 8/21/2022 - 200,000+ queries Man United vs Liverpool - 8/22/2022 - 500,000+ queries Champions League draw - 8/24/2022 - 500,000+ queries Liverpool vs Bournemouth - 8/27/2022 - 500,000+ queries Some members of the AMP team have a theory that online sports betting has increased the visibility of the Champions League in this country.  Looking at the phrases that are match-related where both teams are included, the checking of scores may be a reason for this query volume. Finally, Serena Williams’s progress in her last U.S. Open drove people to learn more.  She announced her retirement earlier last month.  Serena Williams - 8/29/2022 - 1,000,000+ queries Other Topics Worthy of Mention Working with CPG brands, we monitor search queries for them to keep check on negative sentiment.  You hate to see it, but recalls can wreak havoc for a brand.  August 2022 was not a good month for Capri Sun Group Holding: Capri Sun recall - 8/15/2022 - 200,000+ queries People were looking to the skies with the full moon and the Aurora Borealis on their minds last month: Full moon August 2022 - 8/9/2022 - 200,000+ queries Northern Lights - 8/17/2022 - 200,000+ queries They kept thinking about those skies in anticipation of our continuing mission to the moon Artemis launch - 8/28/2022 - 1,000,000+ queries Maybe someday that rocket will blast off. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

AMP Agency’s Top Trends of Fall 2022 Predictions Report   AMP Agency has published another report as a part of their Search Insights service. This report is available for download and provides consumer and audience insights to help inform your marketing and business decisions for the Autumn season. AMP Agency’s SEO Supervisor Kevin Davis dug deep into search query data to gather useful insights for this report. “We learned a lot from producing the Summer Trends report.  Using the tools available to us, we were able to not only find products, events, and activities relevant to this time of year but also predict the ones that will be very popular this year. Looking back at query data for the past 4 years, you can see increases in volume that we feel is a good indicator of interest in the future.  I am excited to share our findings in this report.”  The Top Trends of Fall 2022 report has insights on 40 topics across 8 different categories including holidays, home decor, and food & drink.  The data presented in the report is pulled straight from Google’s Keyword Planner (US only) and is paired with our analysis of why we think the topic will increase in popularity this Autumn. Download our 2022 Fall Trends report and learn more about our seasonable predictions for this coming season.

  • 2 min read
  • September 8, 2022