October 26, 2016

For Now, TV Broadcasters See Facebook Live as Marketing


Facebook’s live video might rack up enormous numbers, but TV broadcasters still see it as a marketing vehicle for the cash cow of TV. While Twitter has started buying broadcast rights to live sports, and a few Facebook-savvy publishers like Bleacher Report and The Lad Bible are doing some live-game broadcasts of their own on the platform, the reality is that live sports on social platforms at scale is still pretty far away.

Going with the flow.

Topics: Social Media, Media, Content Marketing, Vertical - Entertainment and Media