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Facebook's Graph Search ' Friend me, Like me, Share me!

'Graph Search'? is the long awaited Facebook search engine that, according to Mark Zuckerberg, will be replacing the old white search box that many of us found no use for aside from finding Facebook friends. The new 'Graph Search'? is now in beta and available to only a few select users. While some see this move as a major upgrade, others see it as Facebook once again pushing privacy boundaries. Zuckerberg coins this new method of search as 'the new pillar of Facebook'? that will most likely change the way we view search in the years to come. Only the test of time will tell us if it can handle itself against the search engine titan that is Google.

Facebook is a social data warehouse that's centered on people, photos, places and interests. Now with Graph Search and years of collected data, Facebook will become a multidimensional search engine. We will now be able to ask it complex questions that normally a search engine wouldn't be able to answer like 'Which restaurants do my friends like in Boston," 'Which of my co-workers are New England Patriots fans," or 'Which friends of my friends work in marketing, and graduated from BU.'? Recommendations are from actual people you know rather than strangers like when using Yelp, which has the ability to revolutionize word of mouth advertising. Zuckerberg also mentioned during the announcement that Facebook will be partnering with Bing to offer the best of both web and social search within the Graph Search results.

Zuckerberg's new creation is focused on "making new connections" that can introduce you to new friends of friends in a more natural and social way. This breakthrough could only be possible because of their data from over one billion users. With that data, they'll now be able to generate actual answers to queries by using social signals instead of keywords and links, which will have us using Facebook in an entirely different way while possibly changing the direction of search engines entirely. We will have the power and resources to be able to recruit for jobs, find friends to hang out with spontaneously, find new bars and restaurants. It will even help single people find dates. Zuckerberg is furthering the original idea that started Facebook, which is connecting people together by providing an unmatchable product.

If it sounds too perfect to be true, it just may be. There is no question that Facebook has a long road ahead to perfecting their new search engine. Keep in mind, what mainly drives their search results are 'shares'? and'?likes'? through users. This is asking every one of your friends and you to be diligently active on Facebook to 'check in'? and 'like'? places, post photos and fill out interests. Out of the hundred, or hundreds, or maybe even thousands of friends, who would you trust to give reliable recommendations? Think about how much thought we actually put into the 'liking'? process. There are times where we all might have just 'liked'? something for the sheer fun of it. Facebook will run into multiple obstacles along the way, but that's the very reason why they are gradually giving access to a limited amount of users, collecting data and tweaking code, before making it public to everyone on Facebook.

So is this the start of the battle between Facebook and Google that many of us have been anticipating? Maybe not, Facebook foresees it as an evolution of the way we see search. Zuckerberg might have looked beyond becoming a competitor and begun the development of changing the game completely. Google and Yahoo! are not the only ones that should be raising an eyebrow, but other social sites like LinkedIn, Monster, Yelp and even Match.com need to realize that Facebook will challenge their livelihoods in their industries. If Facebook passes through the kinks and trials they are bound to face in the years to come, they could ultimately change the way we view and see the world as we know it, again.

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Predicting the 2020 Console War Winner With Google Trends

Console wars were back in late 2020 with the release of the next gen systems. Although one console was the clear winner, both Xbox Series X and PS5 saw record numbers for units sold. We looked to Google search trends to see which console would come out on top. As we continuously look at search trends throughout the year, we noticed that one console stood out over the other. We wanted to see if we could use this data to predict which console would sell more units. Major Date Announcements On September 9th, Microsoft announced that the Xbox Series X would release November 10th. Microsoft also announced the price of both editions, $499 for the Xbox Series X and $299 for the all-digital Xbox Series S. Pre-orders were announced to go live September 22nd. Sony did not release their pre-order or release date info for another week. During the PlayStation Showcase on September 16th, Sony announced the PS5 would release November 12th and would cost $499 ($399 for the all-digital). Sony then ended the event with a surprise announcement that pre orders would go live the following day, September 17th. Pre Orders Google searches for both Xbox Series X and PS5 skyrocketed after the announcements. The search queries with the highest increase in volume were queries related pre orders, price, release date, and retailer availability. Comparing exact match queries, PS5 had almost 4 times as many searches as Xbox Series X for pre orders, price, and release date. According to search trends, the most popular retailer to pre-order an Xbox from was Amazon, and for PS5 was Walmart. Xbox searches September 2020: Xbox series x pre order – 1,800,000+ queries    Xbox series x price – 550,000+ queries    Xbox series x release date – 370,000+ queries Xbox series x pre order amazon – 110,000+ queries PS5 searches September 2020: PS5 pre order – 7,500,000+ queries PS5 price – 1,800,000+ queries PS5 release date – 1,500,000+ queries PS5 pre order Walmart – 300,000+ queries Post Launch According to Google trends, search interest for the PS5 pre orders was double that of Xbox Series X pre orders. The sales numbers confirmed these trends. Through the first 4 weeks of sales, the PS5 sold 1.5 times more units than the Xbox, both globally and in the US. Consoles sold globally through first 4 weeks: PS5 Global sales – 3,368,098 units Xbox Series X global sales – 1,817,303 units Consoles sold domestically through first 4 weeks: PS5 US sales: 1,389,963 units Xbox Series X US sales: 988,641 units After launch, we saw “restock” queries skyrocket as retailers everywhere were completely sold out. We saw similar trends here as we did with pre order queries, with PS5 restock queries outnumbering Xbox Series X queries almost 4 to 1. “Restock” searches November 2020: PS5 restock – 2,200,000+ queries Xbox series x restock – 500,000+ queries “Restock” searches December 2020: PS5 restock – 5,000,000+ queries Xbox series x restock – 800,000+ queries Overwhelming Demand Crashes Retailer Websites Both consoles saw an unprecedented demand online due to COVID-19 restrictions at physical retail locations. This caused retail websites to struggle to keep up with the demand. In some cases, the demand was too much, and the websites went down temporarily. When these sites were down, consumers turned to Google search for answers. During the month of September, the Best Buy website went down multiple times. The queries “is best buy website down” and “best buy site down” had the most volume during that time. “is best buy website down – 5,400+ queries “best buy site down – 2,400+ queries During November, the Walmart website went down on multiple occasions. The queries “Walmart website down” and “Walmart site crash” had the most volume during that time. “Walmart website down” – 6,600+ queries “Walmart site crash” - 5,400+ queries As we continued to track search interest daily, we found there was more buzz for the PS5 over the Xbox Series X. When we compared the most popular keywords for each, PS5 queries had over twice as much volume as Xbox queries. We were able to accurately predict that PS5 would outsell the Xbox Series X, as the search trend data directly correlated to sales. All brands should be paying attention to search trends in order to have a better understanding of the marketplace, their own brand health, and the search interest in their competition. If you liked this article, we invite you to learn more about our SEO services.

AMPlifier - Social Media Industry Update - Week of March 1, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TWITTER RE-LAUNCHES TEST OF WARNINGS ON POTENTIALLY HARMFUL TWEET REPLIES Twitter is now re-launching the alerts, with a new format, and further explanation as to why each reply has been flagged. Read more CLUBHOUSE FACES NEW SECURITY QUESTIONS AFTER SIGNIFICANT DATA BREACH The latest comes as a result of hackers gaining access to Clubhouse audio, and re-recording that data into third-party streams. Read more 15 TIKTOK TIPS TO MAXIMIZE YOUR BRANDED CONTENT EFFORTS This overview of tips from the team at Socialtyze covers everything from choosing topics to user demographics to hashtags on the platform. Read more That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMP Agency Wins 4 Hatch Awards

AMP Agency took home 4 awards last night at the 60th annual Hatch awards that celebrates creative excellence in New England. AMP won bronze awards for the below work: “Eastern Bank’s Color & Capital for Good closing Boston’s wealth Gap” Work for Good Category “Facebook’s Gaming Just Like Us” Film Category “Stop & Shop’s On Your Terms”Design Category AMP also won a Merit award for work done with RXBAR.  Be sure to check out AMP’s article featured in the Boston Globe that looks at the virtual realities of advertising and how flexibility led to a creative growth spurt in marketing in 2020.