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PR is Your Most Valuable Link Building Tool

A large component of effective SEO is to acquire links from authoritative sources that are relevant to your brand. Getting a link from a respected source validates your domain in the eyes of search engines, thus increasing your chances of achieving greater visibility for your website and ultimately driving an influx of qualified traffic to your site. Respected sources can be traditional news outlets, blogs, and even the social media pages of relevant industry thought leaders. As an SEO professional, a question I get asked quite often is, 'Greg, our competitors are outranking us because they have more links and/or better links. How do we acquire more links?'?

What people should start realizing is that link building is essentially public relations. Most companies already employ a PR team, which essentially serves the same function as link building. For the past couple years, search engines have been devaluing irrelevant links, and recently there has been a crackdown on sponsored links and advertorials. Valuable links come from relevant content and relationship building that maximizes connections with authoritative sources. PR is essentially relationship building. Link building comes from relationship building.

Just to hammer the point home, I'm going to put this in layman's terms by outlining other things that are essentially the same.

Cheez It/Cheese Nips

Cheese Its vs. Cheese Nips

While essentially the same thing, I don't know one person that likes Cheese Nips more than Cheez-Its. In fact, as a child I was always a little saddened when my mom would cheap out and bring home Cheese Nips from the market. With that said, I would always eat them'?¦because cheesy crackers are delicious.

Any Fast Food Burger

Cheeseburger

Sure there are slight differences in taste, but at the end of the day, they are all delicious and they are great ways to get diabetes.

AJ McLean of Backstreet Boys/Chris Kirkpatrick of NSync

nsync v. backstreet boys

I would challenge you to remember these two members of their respective 90's boy bands. Therefore, they are the same person.

Ok'?¦you get the point.

Link Building and PR are 'two peas in a pod'?

Link Building and PR

You might already be employing people to build relationships and broaden the trajectory of your company's message, so why not educate them on basic SEO practices and reap the rewards of their efforts? They already did the hard part, so now all they have to do is ensure that their outreach efforts include a link back to a relevant part of your website (preferably with well optimized anchor text). As an SEO professional, there is no greater frustration than seeing that a client got covered on a well respected website, only to find that there is no link back to their own site.

Guest blogging can also be a great way to acquire links as well. Neil Patel wrote a pretty great post on guest blogging best practices, so be sure to check it out. In short, here's how it works. Your company creates compelling content that can help a blog owner add value to their own site. In return, the well-respected blog owner posts the content on their blog and links back to your company. Now, instead of having your social invalid of an SEO person establish that relationship, you should leave it to your seasoned PR professional. That PR professional can also help to get authoritative people to talk about your company on their social networks as well.

You COULD trust this person:

Superman SEO

But you'd probably rather have this person do it:

 

Rachel Lawton

 

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Predicting the 2020 Console War Winner With Google Trends

Console wars were back in late 2020 with the release of the next gen systems. Although one console was the clear winner, both Xbox Series X and PS5 saw record numbers for units sold. We looked to Google search trends to see which console would come out on top. As we continuously look at search trends throughout the year, we noticed that one console stood out over the other. We wanted to see if we could use this data to predict which console would sell more units. Major Date Announcements On September 9th, Microsoft announced that the Xbox Series X would release November 10th. Microsoft also announced the price of both editions, $499 for the Xbox Series X and $299 for the all-digital Xbox Series S. Pre-orders were announced to go live September 22nd. Sony did not release their pre-order or release date info for another week. During the PlayStation Showcase on September 16th, Sony announced the PS5 would release November 12th and would cost $499 ($399 for the all-digital). Sony then ended the event with a surprise announcement that pre orders would go live the following day, September 17th. Pre Orders Google searches for both Xbox Series X and PS5 skyrocketed after the announcements. The search queries with the highest increase in volume were queries related pre orders, price, release date, and retailer availability. Comparing exact match queries, PS5 had almost 4 times as many searches as Xbox Series X for pre orders, price, and release date. According to search trends, the most popular retailer to pre-order an Xbox from was Amazon, and for PS5 was Walmart. Xbox searches September 2020: Xbox series x pre order – 1,800,000+ queries    Xbox series x price – 550,000+ queries    Xbox series x release date – 370,000+ queries Xbox series x pre order amazon – 110,000+ queries PS5 searches September 2020: PS5 pre order – 7,500,000+ queries PS5 price – 1,800,000+ queries PS5 release date – 1,500,000+ queries PS5 pre order Walmart – 300,000+ queries Post Launch According to Google trends, search interest for the PS5 pre orders was double that of Xbox Series X pre orders. The sales numbers confirmed these trends. Through the first 4 weeks of sales, the PS5 sold 1.5 times more units than the Xbox, both globally and in the US. Consoles sold globally through first 4 weeks: PS5 Global sales – 3,368,098 units Xbox Series X global sales – 1,817,303 units Consoles sold domestically through first 4 weeks: PS5 US sales: 1,389,963 units Xbox Series X US sales: 988,641 units After launch, we saw “restock” queries skyrocket as retailers everywhere were completely sold out. We saw similar trends here as we did with pre order queries, with PS5 restock queries outnumbering Xbox Series X queries almost 4 to 1. “Restock” searches November 2020: PS5 restock – 2,200,000+ queries Xbox series x restock – 500,000+ queries “Restock” searches December 2020: PS5 restock – 5,000,000+ queries Xbox series x restock – 800,000+ queries Overwhelming Demand Crashes Retailer Websites Both consoles saw an unprecedented demand online due to COVID-19 restrictions at physical retail locations. This caused retail websites to struggle to keep up with the demand. In some cases, the demand was too much, and the websites went down temporarily. When these sites were down, consumers turned to Google search for answers. During the month of September, the Best Buy website went down multiple times. The queries “is best buy website down” and “best buy site down” had the most volume during that time. “is best buy website down – 5,400+ queries “best buy site down – 2,400+ queries During November, the Walmart website went down on multiple occasions. The queries “Walmart website down” and “Walmart site crash” had the most volume during that time. “Walmart website down” – 6,600+ queries “Walmart site crash” - 5,400+ queries As we continued to track search interest daily, we found there was more buzz for the PS5 over the Xbox Series X. When we compared the most popular keywords for each, PS5 queries had over twice as much volume as Xbox queries. We were able to accurately predict that PS5 would outsell the Xbox Series X, as the search trend data directly correlated to sales. All brands should be paying attention to search trends in order to have a better understanding of the marketplace, their own brand health, and the search interest in their competition. If you liked this article, we invite you to learn more about our SEO services.

AMPlifier - Social Media Industry Update - Week of March 1, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TWITTER RE-LAUNCHES TEST OF WARNINGS ON POTENTIALLY HARMFUL TWEET REPLIES Twitter is now re-launching the alerts, with a new format, and further explanation as to why each reply has been flagged. Read more CLUBHOUSE FACES NEW SECURITY QUESTIONS AFTER SIGNIFICANT DATA BREACH The latest comes as a result of hackers gaining access to Clubhouse audio, and re-recording that data into third-party streams. Read more 15 TIKTOK TIPS TO MAXIMIZE YOUR BRANDED CONTENT EFFORTS This overview of tips from the team at Socialtyze covers everything from choosing topics to user demographics to hashtags on the platform. Read more That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMP Agency Wins 4 Hatch Awards

AMP Agency took home 4 awards last night at the 60th annual Hatch awards that celebrates creative excellence in New England. AMP won bronze awards for the below work: “Eastern Bank’s Color & Capital for Good closing Boston’s wealth Gap” Work for Good Category “Facebook’s Gaming Just Like Us” Film Category “Stop & Shop’s On Your Terms”Design Category AMP also won a Merit award for work done with RXBAR.  Be sure to check out AMP’s article featured in the Boston Globe that looks at the virtual realities of advertising and how flexibility led to a creative growth spurt in marketing in 2020.