July 14, 2016

Emerging Demographics Are the New Emerging Markets


A radical demographic shift is transforming the nature of consumer markets. A recent report by the McKinsey Global Institute has identified three key groups of urban consumers with the numbers and purchasing power to shape the consumer landscape over the next 15 years. One thing common to all the groups is their location in cities. Over 91% of world consumption growth over this period will come from city-dwelling consumers.

Three groups marketers should watch.

Topics: Research and Insights, Branding, Culture, Analytics, Advertising, Consumer Insights