August 25, 2016

Elon Musk Revolutionized Cars. His Brother Wants to Do the Same For Food.


Last month, Elon Musk laid out his “master plan” to transform Tesla into a clean energy giant. But he’s not the only Musk with a grand vision. For the last 14 years, Kimbal Musk, Elon’s younger brother, has been quietly waging his own battle against industrialized food. While Elon built a tech empire in California, the younger Musk moved to Colorado and founded The Kitchen, an ambitious family of restaurants committed to bringing sustainably grown, locally sourced, healthfully prepared food to the American heartland.

I'll have a MuskDouble please.

Topics: Innovation, Culture, Local, Technology