April 14, 2016

Domino’s Introduces ‘Shareable’ Packaging

In the UK, Domino’s has completely overhauled its packaging. They’ve replaced the generic “brown box” with saturated red and blue boxes that next to each other hero the brand’s logo. Realizing that almost all customers purchase Domino’s pizzas as pairs and wanting to create iconic packaging, it made perfect sense to represent the two sides of the domino. The boxes are already getting shares in Instagram and Domino's hopes it creates buzz without needing a complicated activation.

Thinking outside the box.

Topics: Social Media, Branding, Design