September 28, 2016

Content and SEO: What Makes Content Link-Worthy?


Google Search Quality Senior Strategist Andrey Lipattsev has stated that Google’s two top ranking factors are content and links. Content and links have a symbiotic relationship: great content attracts links, and links improve the visibility and popularity of content. However, not all types of content will attract links. Creating content alone isn’t enough. You can’t build it and expect the links to come. You need a link strategy. 

Link your way to the top.

Topics: Research and Insights, Content Marketing, Search - SEO & SEM, Content Strategy