July 22, 2016

Chipotle, Still Suffering as Sales Slide Again, Sees Hope in Rewards

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Still in a slump since the reports of E.coli and other food issues began to spread last fall, Chipotle now sees encouragement through early results from its loyalty program. Chipotle on July 1 introduced Chiptopia, their first loyalty program that offers enticements such as an order of chips and guacamole for those who register, and chances to get free burritos as spending increases each month during the three months it is set to last. Since launch, Chipotle is already seeing about 30% of all transactions in its restaurants tied to Chiptopia.

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Topics: QSR, Consumer Psychology, Metrics, Research and Insights

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