May 17, 2016

Campbell’s Discontinues Soup in a K-cup

From a remedy to busy schedules to a guilt-free afternoon snack, many trends pointed to the potential success of Keurig-machine brewed soup. But consumers weren’t buying it (literally) and Campbell discontinued its K-Cup soup in April. Outside analysts believe the problem was the two-year delay between the product announcement and actual launch, or that consumers are turned off by “soup in a coffee maker”.

 Chicken noodle soup with a coffee on the side.

Topics: Innovation, Vertical - CPG, Consumer Insights