May 13, 2016

Calvin Klein’s Hypersexual New Ad Campaign Is Creeping People Out, Just Like In The Old Days

For decades the clothing firm has periodically raised outcries over racy advertising that pushes boundaries and buttons. It’s part of the brand’s identity and how it stays relevant. Now it’s at it again - in an ad that debuted two days ago, the camera stares up the dress of the model, with the text across the campaign “I flash in #mycalvins.”

 Sex sells then, sex sells now.

Topics: Branding, Vertical - Fashion, Advertising