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Jessica Dancewicz joins AMP Agency as VP of Account Management

We’re excited to announce that Jessica Dancewicz has joined the AMP team as the new Vice President of Account Management.  Dancewicz will manage the agency’s relationship with clients and leading initiatives that go beyond digital-marketing campaigns, using personalization technologies and deepening connections with customers across all touch points. Dancewicz joins AMP after a long career with MullenLowe.  Check out this featured spotlight  in Ad Age’s People on the move: https://adage.com/people-on-the-move/jessica-dancewicz

AMPlifier - Social Media Industry Update - Week of May 3, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TIKTOK LAUNCHES LEAD GENERATION ADS TO HELP ADVERTISERS COLLECT AUDIENCE INFORMATION TikTok is looking to help advertisers gain more direct insight on potential customers via a new Lead Generation ad option, which will enable brands to capture user data directly from their in-stream ads.   FACEBOOK FLAGS CHANGES TO NEWS FEED RANKING, WITH NEW TESTS TO DETERMINE WHAT USERS WANT TO SEE Facebook has outlined how it's looking to improve its feed ranking processes by undertaking a range of new assessment approaches, including updated user surveys, soliciting different types of feedback, and weighting posts based on 'angry' reactions.   FACEBOOK TESTS NEW VIDEO AD OPTIONS, INCLUDING UPDATED TARGETING CATEGORIES AND INSTAGRAM REELS ADS Facebook has announced new topic-based targeting options for its in-stream ads, as well as the first stage of ads in Instagram Reels, expanding its outreach options.   That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMPlifier - Social Media Industry Update - Week of April 26, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. INSTAGRAM IS ADDING NEW TOOLS TO PROTECT USERS FROM ABUSIVE DMS AND REPEATED, UNWANTED CONTACT Instagram is adding some new options to protect people from abusive DMs, with the capacity to filter DM requests that include offensive words, and a new way to stop users you've already blocked from contacting you via a different account. Read More   TWITTER LAUNCHES INITIAL TEST OF 'PROFESSIONAL PROFILES' FOR BRANDS AND CREATORS After previewing them at its recent Analyst Day overview, Twitter is now officially launching a live test of its new 'Professional Profiles', which will provide a new way for brands to present themselves on the platform, with dedicated tools and features aligned specifically with work use. Read More   GOOGLE ROLLS OUT NEW INSIGHTS INTO RISING CONSUMPTION TRENDS WITHIN GOOGLE ADS With the COVID-19 pandemic causing various significant shifts in online shopping behaviors, it can be difficult for marketers to keep up with the changes in their niche, and optimize their campaigns accordingly. This is why Google is adding new emerging trend insights within Google Ads, based on Google search activity, which will alert marketers to relevant shopping and discovery changes in their sector, enabling them to update their ad strategy in line with demand. Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMPlifier - Social Media Industry Update - Week of April 19, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. INSTAGRAM WILL ENABLE USERS TO CHOOSE WHETHER THEY WANT TO HIDE POST LIKE COUNTS IN NEW TEST Instagram chief Adam Mosseri has now officially confirmed the launch of a new test that will enable IG users to choose whether they display post Like counts or not within the app. Read More INSTAGRAM PROVIDES TIPS ON HOW BRANDS CAN UTILIZE UGC [INFOGRAPHIC] As many experts will attest, user-generated content is one of the best ways to maximize your marketing performance on Instagram, with the more organic, platform-aligned approach often a better fit, both for feed and Stories posts. Read More TIKTOK SHARES NEW AD STRATEGY TIPS, BASED ON RESPONSES FROM 25,000 USERS With TikTok on the rise, and on track to become the next billion-user platform, an increasing number of marketers are also looking to the app and considering if and how they might integrate the platform into their promotional efforts. Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next.

Kiki Takakura-Merquise joins AMP Agency as VP of Digital Transformation

We’re excited to announce that Kiki Takakura-Merquise has joined the AMP team as the new Vice President of Digital Transformation. Takakura-Merquise has split her career between client and agency, and her life between Japan and the United States, bringing a depth of experience to AMP's clients. Take a look at some of her career highlights:  Her vision has helped shape strategies at Alphabet/Google, Dell, Microsoft, T-Mobile (Deutsche Telekom) and Toshiba.  While in San Francisco, earlier in her career, Kiki worked at Nokia in CX strategy and product management, leading a global, virtual team, uncommon at that time.   At a global strategic design agency in San Francisco, she was instrumental in rethinking a luxury retailer's complicated customer segmentation strategy. During the last seven years in Japan, she worked at the giant data analytics company, Alliance Data Systems: Epsilon International, now a unit of Publicis Groupe.  Here’s what she had to say about the new role:  "Frankly, what I have found is that a lot of clients will spend millions of dollars with some of the major, global consulting firms, for strategic plans that are not attainable," she said. "These clients basically have flushed a lot of money down the toilet. At AMP, there is a heavy focus on pragmatism. Our point of view is to help a company transform and get to the next stage in a way that is in tune with who they are and in a way that is authentic to them as an organization." Learn more about Takakura-Merquise’s position and what it means for AMP in this Adweek rundown.  https://www.adweek.com/agencyspy/revolving-door-roundup-amp-agency-deutsch-ogilvy-and-more/171780/ 

AMPlifier - Social Media Industry Update - Week of April 12, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. FACEBOOK LAUNCHES TEST OF NEW, CLUBHOUSE-LIKE APP AS IT LOOKS FOR ANGLES ON THE AUDIO SOCIAL TREND Facebook's experimental NPE team has released yet another new app, this time focused on the rising interest in audio social, though with the addition of alternate elements to hopefully enhance the engagement process. Today, NPE has launched a beta test of 'Hotline', a web-based app that incorporates the engagement features of Clubhouse with more visual and text tools, including optional video streaming for hosts and speakers. Read More TIKTOK ADDS NEW MUSIC-TRIGGERED VISUAL EFFECTS TOOLS TikTok has added a range of new visual effects that are triggered by sound, providing new creative options within your TikTok clips. Read More LINKEDIN ADDS NEW PROFILE FEATURES, INCLUDING VIDEO COVER STORIES AND 'CREATOR MODE' LinkedIn's looking to help users share more of their personal story, and maximize their on-platform presence, with the addition of a range of new features for individual member profiles in the app. Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMPlifier - Social Media Industry Update - Week of April 5, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. LINKEDIN IS ALSO DEVELOPING AUDIO ROOMS, TAPPING INTO THE AUDIO SOCIAL TREND Given the rising popularity of Clubhouse and audio-based social interaction, and its capacity for connecting professionals around niche, industry discussions, it will likely come as no surprise to find out that LinkedIn is also developing its own audio rooms product to tap into the trend. Read More INSTAGRAM OFFICIALLY LAUNCHES TIKTOK-LIKE REMIX OPTION FOR REELS After it was recently spotted in testing, Instagram has now officially launched its new Remix option for Reels, which enables Reels creators to add their own take to eligible Reels clips, which can help fuel content trends. Read More   TIKTOK LAUNCHES NEW 'PLAYLISTS' FEATURE TO GROUP CLIPS INTO THEMED COLLECTIONS This could be a great way to boost engagement with your content on TikTok. Late last week, TikTok began rolling out a new 'Playlists' feature with selected creators, which enables users to group their TikTok clips into themed collections. Read More   That’s a wrap on this week’s feed. Stay tuned to see what happens next.

Celebrate Holi with AMP Agency

Each spring, people all over the world celebrate Holi. Known as “the festival of colors,” this ancient Hindu festival signifies the triumph of good over evil. A popular Holi tradition is the throwing of gulal (colorful powder) at friends, family, and even strangers. We sent our AMPers gulal so we could share the joy of Holi together — even while we’re far apart. Check out the video!   Happy Holi, everyone!

AMP Agency Named 2021 Shorty Awards Finalist - Best in Beauty

Did you hear the exciting news? AMP Agency was named a Shorty Awards finalist for Best in Beauty for our work with Amway Artistry Studio. Amway and AMP worked together to promote their new skincare product line through socially relevant and creative brand storytelling across various mediums. Check out the work and see how we helped a beauty brand illuminate the power of skincare.  Once you get a feel for what we created, be sure to vote once a day through March 31st for our work to be considered for the audience honor distinction. 

AMPlifier - Social Media Industry Update - Week of March 22, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TWITTER BEGINS TESTING A WAY TO WATCH YOUTUBE VIDEOS FROM THE HOME TIMELINE ON IOS Shortly after Twitter announced it would begin testing a better way to display images on its app, it’s now doing the same for YouTube videos. According to a new post on Twitter’s Support account, the company will today start testing a way to watch YouTube videos directly from your home timeline within the Twitter iOS app. That means you’ll be able to click and play a video without having to leave the conversation you’re currently viewing.   TWITTER IS WORKING ON A DEDICATED TAB FOR SPACES As Twitter continues to develop its new audio Spaces tool, in order to tap into the latest social engagement trend, it's now looking at how it improves Spaces discovery, and maximizes awareness of in-progress conversations. FACEBOOK ADDS NEW MONETIZATION OPTIONS FOR CREATORS, INCLUDING ADS IN SHORT VIDEO CLIPS Facebook has announced a range of new monetization options for creators, with a focus on short video clips - which could put more pressure on TikTok, which is still working on its own revenue-share programs. That’s a wrap on this week’s feed. Stay tuned to see what happens next.

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