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AMPlifier - Social Media Industry Update - Week of April 19, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. INSTAGRAM WILL ENABLE USERS TO CHOOSE WHETHER THEY WANT TO HIDE POST LIKE COUNTS IN NEW TEST Instagram chief Adam Mosseri has now officially confirmed the launch of a new test that will enable IG users to choose whether they display post Like counts or not within the app. Read More INSTAGRAM PROVIDES TIPS ON HOW BRANDS CAN UTILIZE UGC [INFOGRAPHIC] As many experts will attest, user-generated content is one of the best ways to maximize your marketing performance on Instagram, with the more organic, platform-aligned approach often a better fit, both for feed and Stories posts. Read More TIKTOK SHARES NEW AD STRATEGY TIPS, BASED ON RESPONSES FROM 25,000 USERS With TikTok on the rise, and on track to become the next billion-user platform, an increasing number of marketers are also looking to the app and considering if and how they might integrate the platform into their promotional efforts. Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next.

Kiki Takakura-Merquise joins AMP Agency as VP of Digital Transformation

We’re excited to announce that Kiki Takakura-Merquise has joined the AMP team as the new Vice President of Digital Transformation. Takakura-Merquise has split her career between client and agency, and her life between Japan and the United States, bringing a depth of experience to AMP's clients. Take a look at some of her career highlights:  Her vision has helped shape strategies at Alphabet/Google, Dell, Microsoft, T-Mobile (Deutsche Telekom) and Toshiba.  While in San Francisco, earlier in her career, Kiki worked at Nokia in CX strategy and product management, leading a global, virtual team, uncommon at that time.   At a global strategic design agency in San Francisco, she was instrumental in rethinking a luxury retailer's complicated customer segmentation strategy. During the last seven years in Japan, she worked at the giant data analytics company, Alliance Data Systems: Epsilon International, now a unit of Publicis Groupe.  Here’s what she had to say about the new role:  "Frankly, what I have found is that a lot of clients will spend millions of dollars with some of the major, global consulting firms, for strategic plans that are not attainable," she said. "These clients basically have flushed a lot of money down the toilet. At AMP, there is a heavy focus on pragmatism. Our point of view is to help a company transform and get to the next stage in a way that is in tune with who they are and in a way that is authentic to them as an organization." Learn more about Takakura-Merquise’s position and what it means for AMP in this Adweek rundown.  https://www.adweek.com/agencyspy/revolving-door-roundup-amp-agency-deutsch-ogilvy-and-more/171780/ 

AMPlifier - Social Media Industry Update - Week of April 12, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. FACEBOOK LAUNCHES TEST OF NEW, CLUBHOUSE-LIKE APP AS IT LOOKS FOR ANGLES ON THE AUDIO SOCIAL TREND Facebook's experimental NPE team has released yet another new app, this time focused on the rising interest in audio social, though with the addition of alternate elements to hopefully enhance the engagement process. Today, NPE has launched a beta test of 'Hotline', a web-based app that incorporates the engagement features of Clubhouse with more visual and text tools, including optional video streaming for hosts and speakers. Read More TIKTOK ADDS NEW MUSIC-TRIGGERED VISUAL EFFECTS TOOLS TikTok has added a range of new visual effects that are triggered by sound, providing new creative options within your TikTok clips. Read More LINKEDIN ADDS NEW PROFILE FEATURES, INCLUDING VIDEO COVER STORIES AND 'CREATOR MODE' LinkedIn's looking to help users share more of their personal story, and maximize their on-platform presence, with the addition of a range of new features for individual member profiles in the app. Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMPlifier - Social Media Industry Update - Week of April 5, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. LINKEDIN IS ALSO DEVELOPING AUDIO ROOMS, TAPPING INTO THE AUDIO SOCIAL TREND Given the rising popularity of Clubhouse and audio-based social interaction, and its capacity for connecting professionals around niche, industry discussions, it will likely come as no surprise to find out that LinkedIn is also developing its own audio rooms product to tap into the trend. Read More INSTAGRAM OFFICIALLY LAUNCHES TIKTOK-LIKE REMIX OPTION FOR REELS After it was recently spotted in testing, Instagram has now officially launched its new Remix option for Reels, which enables Reels creators to add their own take to eligible Reels clips, which can help fuel content trends. Read More   TIKTOK LAUNCHES NEW 'PLAYLISTS' FEATURE TO GROUP CLIPS INTO THEMED COLLECTIONS This could be a great way to boost engagement with your content on TikTok. Late last week, TikTok began rolling out a new 'Playlists' feature with selected creators, which enables users to group their TikTok clips into themed collections. Read More   That’s a wrap on this week’s feed. Stay tuned to see what happens next.

Celebrate Holi with AMP Agency

Each spring, people all over the world celebrate Holi. Known as “the festival of colors,” this ancient Hindu festival signifies the triumph of good over evil. A popular Holi tradition is the throwing of gulal (colorful powder) at friends, family, and even strangers. We sent our AMPers gulal so we could share the joy of Holi together — even while we’re far apart. Check out the video!   Happy Holi, everyone!

AMP Agency Named 2021 Shorty Awards Finalist - Best in Beauty

Did you hear the exciting news? AMP Agency was named a Shorty Awards finalist for Best in Beauty for our work with Amway Artistry Studio. Amway and AMP worked together to promote their new skincare product line through socially relevant and creative brand storytelling across various mediums. Check out the work and see how we helped a beauty brand illuminate the power of skincare.  Once you get a feel for what we created, be sure to vote once a day through March 31st for our work to be considered for the audience honor distinction. 

AMPlifier - Social Media Industry Update - Week of March 22, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TWITTER BEGINS TESTING A WAY TO WATCH YOUTUBE VIDEOS FROM THE HOME TIMELINE ON IOS Shortly after Twitter announced it would begin testing a better way to display images on its app, it’s now doing the same for YouTube videos. According to a new post on Twitter’s Support account, the company will today start testing a way to watch YouTube videos directly from your home timeline within the Twitter iOS app. That means you’ll be able to click and play a video without having to leave the conversation you’re currently viewing.   TWITTER IS WORKING ON A DEDICATED TAB FOR SPACES As Twitter continues to develop its new audio Spaces tool, in order to tap into the latest social engagement trend, it's now looking at how it improves Spaces discovery, and maximizes awareness of in-progress conversations. FACEBOOK ADDS NEW MONETIZATION OPTIONS FOR CREATORS, INCLUDING ADS IN SHORT VIDEO CLIPS Facebook has announced a range of new monetization options for creators, with a focus on short video clips - which could put more pressure on TikTok, which is still working on its own revenue-share programs. That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMPlifier - Social Media Industry Update - Week of March 15, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. INSTAGRAM TESTS NEW AUTO-CAPTIONS OPTION FOR INSTAGRAM STORIES This would be a welcome addition for many social media managers. Instagram's currently testing out a new 'Closed Captions' sticker for IG Stories, which generates automated captions for your Stories clips in a range of text formats. Read More FACEBOOK OFFICIALLY LAUNCHES TEST OF OPTION TO SHARE INSTAGRAM REELS TO FACEBOOK Facebook has been working to quell the app's growth where it can, and stop both Facebook and Instagram users from migrating across to the short video app. Read More   TWITTER IS TESTING A NEW, FULL-IMAGE DISPLAY IN TWEET TIMELINES, SUPPORT FOR 4K IMAGES Twitter is testing a new way to display images in tweet timelines, which would see full images shown in tweets, as opposed to cropped previews. Read More   That’s a wrap on this week’s feed. Stay tuned to see what happens next.

Celebrating International Women’s Day 2021

Today, March 8th, marks the annual International Women’s Day where we globally celebrate the achievements and successes of  women everywhere.  In recognition of today and Women’s History Month, we’ve asked five women from our agency to join us for Voices AMPlified, an ongoing panel series designed to spark discussion and highlight notable moments throughout the year.  This month, our panel is centered around what it means to be women in the advertising and marketing industry. To kick things off, we’ve asked them to answer the question: “What would you tell your younger self?” Check out what they had to say:  Katelyn Crowley, VP of Talent & Strategic Operations “There are a lot of great things about being an adult — like setting our own bedtime. But perhaps most importantly, with age comes the wisdom and perspective we only wish we had when we were younger. If I could give my younger-self advice, I would say: Invest in finding and building partnerships with people who cheer you on and cheer you up.  I’m fortunate enough to have a close-circle of incredible women who always have my back and push me to be better. I also married a man who treats me as an equal partner. I will never regret stopping the hustle to tune in, spend time and connect with these people. Also, remember to wear sunscreen!” Rosetta Lane, SR. Producer “I would tell my younger self that your job does not define who you are, and that more often than not, people remember what you do less than how you do it. The answer is not always to hustle harder, but to instead cherish the present, find daily ways to grow in and out work, and save room for yourself to rest. Burnout is real, don’t wait until someone gives you a break (you’ll be waiting a long time!), take what you need to stay balanced. Above all else, have patience, you can’t rush the wisdom that comes with experience.” Kiki Takakura-Merquise, VP, Digital Transformation “Notes to a younger self - Loneliness is temporal and it will always be back; get comfortable with silence and learn to be your own friend.  - It is normal to be angry but do not let it blind you; use it to focus and create clarity to find a better path.  - Never eat bananas before checking on a beehive; seriously, don’t do it.” Surina Sud, Consumer Research Associate Strategist “If I could give advice to my younger self today, I would tell her not be afraid of anything. I’d tell her to speak up, take risks, and believe in herself because she can do anything. I’d remind her to do what makes her laugh, do what she loves, to not fear of what people think – and to be proud of who she is.” Samantha Thu, Media Director “Now that I’ve finally figured out what I want and what makes me happy, I would tell my younger self to not worry about what others are doing and focus on my own path, whether that was personal, professional or just in general.  I used to put so much undue stress on myself to chase the next promotion, compare my career path with others, and to move onto the next thing.  I wish I had stopped to take a breath and just enjoy the moment, soak it in and not always be looking one step ahead.  The true achievement was personal growth and development into the confident and experienced individual I am today, commanding all of my decisions without hesitation, self-doubt and question.  When I finally slowed down a few years ago and made this realization, my quality of life - mentally, emotionally and physically - was far greater than I could have imagined and any continued growth has really presented itself in a more natural progression, at times when I’m truly ready for it.” To learn more about International Women’s Day, check out this website.

AMPlifier - Social Media Industry Update - Week of March 8, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. PINTEREST ANNOUNCES NEW MARKETING TOOLS, INCLUDING 'PINTEREST PREMIERE' VIDEO ADS As part of its first-ever Pinterest Presents' marketing and advertising summit, Pinterest has today announced several new ad tools to provide more insight into campaign performance, and enhanced opportunity to reach the right audience. Read More TIKTOK'S NEW TV-CONNECTION OPTION COMES TO US HOMES Get ready to watch more TikTok, on a much bigger screen. Back in December, Samsung announced a new deal with TikTok to enable Samsung Smart TV owners in Europe to watch TikTok clips on their TV sets. Now, the company has confirmed that the same capacity is coming to the US, with most of its 2021 smart TVs able to access the TikTok-connected app Read More TWITTER EXPANDS TEST POOL FOR SPACES, PREVIEWS NEW SCHEDULING FEATURES Twitter is working fast to develop its Spaces option as it seeks to ride the wave of popularity of the new audio social trend. Over the last week, Twitter has continued with that push, expanding Spaces access to more users and testing out new features, like Space scheduling and labeling tools, to give users more options with their audio chats. Read More   That’s a wrap on this week’s feed. Stay tuned to see what happens next.

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