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AMPlifier - Social Media Industry Update - Week of January 18, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. YOUTUBE ADDS NEW HASHTAG SHOWCASE PAGES TO ASSIST IN CONTENT DISCOVERY YouTube has launched a new hashtag search option, which provides a full-page display of YouTube videos that include your chosen tag, along with usage insights, all on one screen. Read More BOOSTING YOUR BRAND THROUGH SOCIAL MEDIA ENGAGEMENT [INFOGRAPHIC] This infographic from the team at Crestline incorporates a range of insights and notes that might help guide your thinking around how you post, which platforms you focus on, and what you can expect to see as a result. Read More LINKEDIN ADDS SWIPE-UP LINKS TO LINKEDIN STORIES LinkedIn has now officially launched the capacity to add links into your LinkedIn Stories - though it's not available to all users at this stage. Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next.

Community Service Ideas For MLK Day 2021

This Monday is Martin Luther King Jr. Day. Observed on the third Monday of every January, this holiday celebrates the Civil Rights leader’s life and the legacy he leaves behind. Martin Luther King Jr. Day is the only federal holiday designated as a national day of service, encouraging people to volunteer in an effort to help improve their communities. Considered a “day on” instead of a day off, many of us at AMP are dedicating today to helping support our communities – and we encourage you to do the same. Here are some of the ways you can give back to your community this MLK Day. Volunteer or Donate to a Food Bank or Organization Want to help folks in need?  Try volunteering at your local food bank to help feed the people in your community. If you’re not able to volunteer in person this year, think about collecting some food to donate.  These organizations below are great places to get started: Feeding America Meals on Wheels Donate to a Charity Organization  Looking for something you can do from home?  Consider making a donation to a charity of your choice. There are a number of excellent causes and organizations that you can donate to this MLK Day, including these non-profits: MLK Community Hospital Children’s Trust  Movember  Participate in a Neighborhood Clean Up Interested in helping improve your community?  Gather a small group of neighbors and lead a neighborhood clean up. Your group can pick up litter, plant trees and flowers, and help neighbors clean their yards. Be sure to observe social distancing and wear a mask and gloves.  Walk in an MLK Day March Want to celebrate the life of Dr. Martin Luther King Jr?  Search for local MLK Day marches and celebrations that you can safely attend. Encourage friends and family to also attend or volunteer at events and organizations around the country. If you’re interested in learning about more service opportunities, check out this directory.   

AMPlifier - Social Media Industry Update - Week of January 11, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. INSTAGRAM TESTS NEW STORIES LAYOUT ON DESKTOP Instagram is testing out a new format for the display of Stories on the desktop version of the platform, which is designed to make it easier to scroll through the various Stories from the profiles you follow on the bigger screen. Read More SNAPCHAT RELAUNCHES PARTNER SOLUTIONS PROGRAM TO PROVIDE MORE ASSISTANCE OPTIONS FOR ADVERTISERS Snapchat has re-launched its marketing partner program, which redefines its two partner categories to better clarify the types of assistance and guidance options available. Read More LINKEDIN ADDS NEW 'PRODUCTS' TAB ON COMPANY PAGES TO HIGHLIGHT SPECIFIC PRODUCTS LinkedIn has announced a new 'Products' tab for Company Pages, which will provide a dedicated space for businesses to showcase their product offerings, and highlight key features, via their LinkedIn presence. Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next.  

Media Channel And Market Predictions For 2021

2020 saw a number of media trends evolve and emerge throughout the year. While the permanence of these trends remain unclear, the marketplace has forever changed along with the players in it.  So what does that mean for the media landscape in 2021?  AMP Agency’s Vice President’s of Media, Guy Rancourt and Sascha Lock, take a look at the year ahead and offer their predictions that touch on user consumptions, brand participation, and the resulting economic impact.  Check out some of their top line predictions for TV, streaming/OTT, Digital and OOH for 2021 in this Media Post Article. Also check out our full service integrated media capabilities.

Breaking the Stigma Of Freezing Eggs - Seattle Reproductive Medicine & AMP Agency

Today, there are many different ways to have a family. One option includes freezing eggs, which has long been perceived as taboo by society. To help break the stigma, AMP partnered with Seattle Reproductive Medicine (SRM), one of the nation’s top fertility care centers, to document the family planning journeys of WNBA Champions Sue Bird and Breanna Stewart. Fifteen years apart and at different stages in their careers, Seattle Storm teammates Bird and Stewart both made the decision to pursue egg-freezing treatments in the midst of recovering from sports-related injuries. Both of these women have openly discussed their journeys in an effort to normalize egg-freezing, as well as called attention to the importance of encouraging career-focused women to understand all of the options available to them when it comes to family planning. Available on SRM’s YouTube Channel, this episodic video series provides an in-depth look at how Bird and Stewart each came to the decision to freeze their eggs, as well as their reasoning behind working with SRM’s fertility care providers. How has this helped combat egg-freezing stigma? Not only have these videos reached an audience of over 12K viewers, but Dr. Nichole M. Barker of Seattle Reproductive Medicine stated that “Sue and Breanna are really helping to take down the stigma of ’if I do this I don’t want anyone to know about it’” in reference to freezing eggs. Interested in learning more? Take a look at some of the coverage here: https://www.seattletimes.com/sports/storm/storm-stars-sue-bird-and-breanna-stewart-make-freezing-eggs-less-taboo/ Be sure to learn more about AMP Agency’s full public relations services.

AMP Agency Named to 2021 Chief Marketer 200 List

We’re excited to announce that AMP Agency was recently named to the 2021 Chief Marketer 200 list, which recognizes the top brand engagement and activation agencies serving the United States. The Chief Marketer 200 highlights agencies across the categories of experiential, sports and entertainment, promotion, retail, social media, digital, design, business-to-business brand engagement, business-to-business demand generation, business-to-business experiential and marketing technology.  AMP was selected based on testimonials from their clients, high caliber work, case study submissions, innovative and creative executions, and inspiring concepts that are propelling the industry forward. Also joining AMP on the Chief Marketing 200 list is AMP’s sister agencies Upshot and Brand Connections.  AMP was also named to the 2020 Chief Marketing 200 list.  Check out the full Chief Marketer 200 list here: https://cm200.chiefmarketer.com/

Meet AMP Agency's Diversity, Equity & Inclusion (DE&I) Committee

As an agency, it is our responsibility to champion the varied viewpoints, cultures and expertise of our workforce. In June, we made a promise to actively support diversity and foster greater inclusivity at AMP. In July, we formalized our commitment through the creation of our Diversity, Equity & Inclusion (DE&I) Committee. Today, we’re introducing the DE&I Committee Members who are spearheading our initiatives.  Shayne Ortiz, Senior Analyst  & DE&I Lead "I joined the DE&I committee to inspire young women. At AMP, I'm inspired every day by the women in senior leadership positions here, and I want to be able to show younger women more representation in positions like these. Our company's prioritization of these efforts is commendable, and I hope that through our program's initiatives we can influence our industry and hold those within it accountable to do the right thing." Michael Mish, SVP General Manager & Executive Sponsor "Unity gives us strength. My role as a multicultural leader is to create equal platforms and opportunities for all to be successful." Katelyn Crowley, VP of Business Operations & Executive Sponsor "I hope my children exist in a world where company DE&I committees are not necessary because everyone has equal opportunity, the world is fair and just and we celebrate what is both common and different. My role as a parent is to teach my children early in their lives that in diversity there is power. My role on the AMP DE&I Committee is a chance to model the behaviors that get us to that place in the future." Anika Dhar, Project Manager & DE&I Secretary "No two people or their experiences are alike. I believe that a diverse mix of voices leads to better discussions, ideas, decisions and outcomes -  especially when it comes to the advertising industry. I am honored to be on this team working with a group of people who all value diversity, inclusivity and strive to make a change. " Alyssa McBryar, Senior Marketing Manager "Inequity, systems of oppression, and prejudice are omnipresent. They need to be dismantled for everyone to access and thrive in equitable and supportive environments. I’m committed to the work of doing so at AMP and in our industry." Roberto Valdivieso, Art Director "As a minority, working at an agency that allows me the opportunity to change inequalities within the workplace motivates me to be part of the DE&I committee at AMP." Esther Wang, Senior Account Executive "Inherent biases and prejudice don’t foster inclusivity. I want to take action and create an inclusive workplace here at AMP. We should celebrate, in fact encourage, the differences among us - including how we think, what we believe in and how we look." Rashida Hull, Engagement Strategist “My parents always told me I wasn’t allowed to complain about things, instead create solutions. My core value is to help support the changes I believe in to help make the world a better place for future generations.” Liz Furze, Associate Creative Director "I believe we all have a responsibility to help dismantle systems of racism, sexism, and inequity in our communities—and one of the places we can make the most impact is where we work." Adam Graves, Group Director, Analytics "Creating equal access to opportunity, humanity, and respect – this is what matters to me. I want to help break the system that has made it acceptable – if not habitual – for these resources to be withheld from people who don’t fit a specific mold. Everyone inherently deserves a chance to thrive." Jennifer Carroll, Director PR & Media Relations "Diversity, equity and inclusion isn’t only about policies and programs, it’s rooted in respecting the unique needs, perspectives and potential of everyone. I am committed to helping make AMP a workplace where all employees feel welcomed and where success is attainable for everyone, regardless of race, religion, gender identity or sexual orientation."   Learn more about AMP's commitment to Anti-Racism: https://www.ampagency.com/blog/anti-racism-commitments 

AMPlifier - Social Media Industry Update - Week of Dec. 21, 2020

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. TWITTER CONFIRMS THE SHUTDOWN OF ITS SEPARATE PERISCOPE APP IN MARCH 2021 It comes as a little surprise, especially given speculation about the app's future after a discovery in Twitter's back-end code last week. But on 12/15, Periscope has confirmed they will discontinue the app. Read More TIKTOK UPDATES COMMUNITY GUIDELINES AND SAFETY TOOLS TO BETTER PROTECT VULNERABLE USERS TikTok has announced a range of new updates to its Community Guidelines as it seeks to evolve its rules and tools in line with increasing usage. Read More INSTAGRAM ADDS NEW CREATIVE TOOLS IN REELS AND STORIES Instagram has added some new additions to your creative options in both Reels and Stories, while also tweaking a few existing functions and expanding the roll-out of its Branded Content tags. Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMPlifier - Social Media Industry Update - Week of Dec. 14, 2020

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. INSTAGRAM ADDS SHOPPING TAGS TO REELS, THE NEXT STEP IN ITS ECOMMERCE PUSH Instagram's found another way to add pressure to TikTok, this time by adding new shopping tags to Reels, it's TikTok clone functionality. Read More   FACEBOOK'S TESTING AN INSTAGRAM CONTENT CALENDAR IN ITS CREATOR STUDIO TOOL This is interesting - Facebook appears to be testing a new feature within its Creator Studio dashboard which would provide a calendar overview of your Instagram post-activity both past and scheduled. Read More   INSTAGRAM TESTS ADDING TIMERS TO STORIES TO BOOST ENGAGEMENT  Instagram is now testing new timer listings beneath Stories bubbles, which show how long each Story has left before it's erased. Read More   That’s a wrap on this week’s feed. Stay tuned to see what happens next.

AMPlifier - Social Media Industry Update - Week of Dec. 7, 2020

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn. EVERYTHING YOU NEED TO KNOW ABOUT INSTAGRAM GUIDES Instagram has launched a new format for sharing curated, scrollable content: Instagram Guides. Read More 25 PREDICTIONS FOR SOCIAL MEDIA MARKETING IN 2021 Any way you look at it, 2020 has been tough. Many businesses had to rapidly pivot in order to stay afloat amid global shutdowns to limit the spread of COVID-19, while many others weren't so lucky, and were forced to close forever as a result. Read More FACEBOOK SHARES VIDEO BEST PRACTICES TO BOOST CONTENT PERFORMANCE If you're looking to improve your video content approach, Facebook has this week provided three new tips that are worth considering in your process. Read More That’s a wrap on this week’s feed. Stay tuned to see what happens next.

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