May 5, 2016

Airbnb: Why Being a Meaningful Brand is More Than Just ‘Worthy Advertising’

By now you may have seen the new Airbnb TV spot making it’s way onto air. Purpose-driven advertising is the trend du jour for many marketers but it won’t yield profitable business unless a brand lives and breathes its core values – and that’s exactly what Airbnb is aiming to do.

Every company needs a crystal clear purpose.

Topics: Branding, Vertical - Travel, Advertising

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