June 22, 2016

Advertisers Try New Tactics to Break Through to Consumers


There is awareness among the global marketing industry that grabbing consumers’ attention is getting harder and more frustrating across nearly all types of media. People are avoiding print ads, skipping through TV ads and cutting cable subscriptions. Reaching them online is getting tougher, too. As a result, companies are rewriting their marketing playbooks to not look or feel like advertising in the hope that consumers won’t skip.

Lines blur between ads and content.

Topics: Research and Insights, Innovation, Consumer Psychology, Advertising