July 31, 2019

Doug Grumet, AMP Agency SVP of Media & Analytics, discusses Digital Ad Spending by Industry in Latest eMarketer Report

Our own Doug Grumet, SVP of Media & Analytics, was recently interviewed for eMarketer’s latest report on Digital Ad Spending by Industry by Ross Benes. The report analyzes digital ad spending from three countries and details fascinating findings, like that US digital ad spending will reach $129.34 billion in 2019, up 19.1% from last year. 

 

Doug spoke with Ross in depth about the shifting media landscape of the largest industries and how AMP Agency is adapting with the trends to drive greater efficiency and a stronger customer experience. 

 

In the report, Doug shares, “Our retail and CPG clients are very active in mobile. The rationale there is around bridging the offline and online worlds. Can I leverage mobile as a retailer or as a CPG brand to either push brick-and-mortar or pull people into the ecommerce funnel?”

 

Check out the full report from eMarketer here: 

https://www.emarketer.com/content/digital-ad-spending-by-industry-2019

Topics: Media, Advertising, Integrated Media

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