TARGETING MOMENTS OF NEED IN THE NEW TRAVEL LANDSCAPE
In this in-depth analysis on what today's consumers demand from travel brands, you will learn:
- How to convert selfies into sales. Provide travelers with inspiration in the right places, ultimately improving your look-to-book ratio.
- What the most used resources for travel planning are. Enhance your content strategy and reach consumers at their moments of need.
- What the future of travel agencies look like. Anticipate and avoid the coming disruption to the travel agency industry.
- How to balance technology and the human touch. Know when and where consumers want digital interaction or in-person interaction.
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