Across the evolving travel landscape, hospitality, airline, and booking brands are looking at a variety of opportunities to better activate their brand voices, use technology for competitive advantages and make investment decisions based on travelers' unmet needs.
Our research had uncovered three significant areas of opportunity for travel brands:
1. Prioritize Social Strategy
Social media represents the dominant force for inspiration in their new landscape. There is potential to create greater brand affinity and distinction by operating social channels differently.
2. Behave like a Simplifier
The planning process is time-consuming and overwhelming, but travelers ultimately enjoy it. Booking engines have an opportunity to provide consumers with time-saving experiences and better management of multiple trip components. Niche providers are already effectively replacing data tables with simplified and conversational interfaces.
3. Balanced Tech and the Human Touch
Even in a connected world, travelers have a strong desire to connect in person when they need help at their destinationHotelses, tourists attractions and excursions shouldn't be too quick to replace service personnel with digital kiosks, but should carefully consider the right moments for digital interactions.
To learn more, download our newest Whitepaper, ‘Targeting Moments of Need in the new Travel Landscape’ – here.