Following a successful four-year stint at Columbia Sportswear, where he led all brand design efforts within marketing, Dan Richards has landed a new role as Group Creative Director at AMP Agency. At Columbia, Richards directed a robust team of designers, project managers, photographers, videographers and production designers, re-designed Columbia’s retail experience, and oversaw many additional seasonal global marketing initiatives. Richards will lead the AMP Seattle office’s creative and production studios, contribute to the agency’s thought leadership, while developing an updated creative approach to new business, and widening the firm’s experiential marketing opportunities.
Richards, who is no stranger to fashion, outdoor and sports lifestyle brands, has already made an immediate impact at AMP Agency - his first assignment was to lead the creative, production and amplification teams throughout the RFP process for an assignment dedicated to Eddie Bauer’s 100th Anniversary, which will be celebrated in 2020. Richards and AMP Agency earned the title of Eddie Bauer’s 100th Anniversary AOR for the 18-month long experiential campaign that will debut in Q4 of 2019.
"We believe brands that design better customer experiences lead the world in business performance,” said Gary Colen, CEO AMP Agency. “Dan’s experience matches perfectly with AMP Seattle’s expertise in creating immersive customer journeys that deliver exceptional brand experiences. His talents are core to heart of AMP Agency and he’s already shown that with team’s recent win of Eddie Bauer’s upcoming 100th Anniversary campaign.”
“I’m thrilled to be a part of the AMP Agency family, which is an incredibly talented team comprised of thinkers, makers and amplifiers, and I’m excited at the chance to build even stronger connections, through experiential marketing, for our clients and their consumers,” said Richards. “It’s already been an amazing experience; within my first month I had the opportunity to work on RFPs and projects for brands including Eddie Bauer, Walmart, PUMA and The UPS Store, which is a wonderful way to establish our client base.”
Throughout his career, Richards has earned a reputation for being a passionate, creative leader who excels at being a swell guy and, in his spare time, an avid birdwatcher. He is equally capable of designing a project from start to finish or directing a team to realize his vision. He leads with enthusiasm and thoughtfulness, creating strategies and outcomes that are bold and unexpected. Richards is also an expert diplomat. Able to broker solutions that satisfy business needs without compromising the intangibles that make design powerful. Former clients of Richards includes: Nike, ESPN, Dr. Martens, Adidas, Starbucks, Target, Columbia Sportswear, Sorel, Keen Footwear, GoLite, Reebok, Microsoft, Camelback, Yakima.