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Your Blog is Boring

With a title like that I realize I'm opening myself to be ridiculed by some instigator who will tell me how boring MY blog post is. I also realize that for the general public, the topic of SEO is enough to make folding laundry sound fun, so if you are one of those people, this post is not for you. However, if you like exposing new people to your brand and driving traffic to your website, this blog post IS for you.

While there are numerous types of shareable content including articles, videos, and photos, for the sake of this discussion, I'll be focusing on blog posts. Blogs are often the worst offenders of boring and self serving content. With the right approach, a blog can be an easy way to generate fresh relevant content that is indexable by search engines. (I realize 'indexable'? isn't really a word, but it is in my world, so for a brief moment my vocabulary is more substantial than that of spell check.)

It seems like 'Content is King'? has been the main SEO 'buzz'? phrase for an eternity already, even if in actuality it's only been a couple years. Unfortunately, the meaning of that statement can be interpreted in a variety of different ways. I'd like to amend the phrase to say 'Interesting, Useful, and Shareable Content is King.'? Now that Google Panda updates will be part of a real time algorithm, creating content that people find useful will continue to be a major attribute for achieving visibility for key terms. On the flip side, search engines are becoming increasingly savvier in regards to devaluing content that was only created to benefit keyword rankings. Developments such as Google Authorship can help brands maximize the effectiveness of their content more than ever before.

It's far too easy for brands to say, 'I heard we need a blog. We'll create a post per month and talk about all of the company happenings.'? Creating blog content should never be seen as a reactionary measure. Rather brands should stop looking at their product as a commodity and start thinking how people could have an emotional connection to their offerings. Establishing an emotional connection causes the reader to actually feel something, which will surely entice them to share content and click through to a core part of the site. Before new blog content is created, the content curator needs to be honest and ask themselves the following:

  1. If I didn't work for this company, would I find this interesting?
  2. Would anyone I know be interested in sharing this?

I know it's probably tough to swallow, but most brands aren't nearly as exciting as they think they are. While some content can have a direct correlation to a brand's offerings, a large amount of content should expose a whole new audience to the brand. For example, a blog for a women's fashion shoe company would be incredibly boring and self serving if it only talked about their newest styles. Instead the blog would be far more effective if it talked about things that are more relatable to the general public, such as fashion tips and celebrity style. The company could take it a step further and talk about broader topics that appeal to women including healthy eating, dating tips, and other topics women might find interesting (what do I know? I'm clearly a dude).

By casting a wider net and connecting to the people who might potentially buy the shoes, a whole new audience will land on the site and be exposed to the products. Someone who lands on the site might not have even been looking for shoes previously, but they enjoyed the content so much that they clicked through to see what the brand was all about. As long as blog posts strategically link back to the core site in a strategic and non-pitchy way, the blog post is doing its job.

While it should be common knowledge by now, brands should always share their content with their social media followers (in moderation of course'?¦more than once a day might be overkill). These are the people that like the brand enough to have already followed them, so they are most likely to share this content with other people as well. These social signals will only help content rank higher in search engines. Since we're talking about social media, it's really important that brands START USING GOOGLE PLUS. Trust me, just because it doesn't have as many users as Facebook and Twitter, doesn't mean it should be ignored. Google Plus is already having a major impact on Google search results.

In closing, no matter what your company sells, the blog is an opportunity to have a little fun and write content that might expose the brand to a whole new audience. Think outside the box a bit, and think about the stuff you like to read when you aren't working. Your strategy should start to make more sense from there.

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Google Search Trends Insights January 2021 - AMP Agency

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for January 2021. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The First Month of 2021 Well, we’re off to quite a start in 2021. There was a notion that with the flip of the calendar year the entire world would improve automatically. Now, we should all realize that years are a human construct and large changes to society don’t happen overnight. With that stated, we saw many historical developments in the month of January and the phrases we collected from Google Trends reflected those changes. One of the biggest shifts was related to how we categorized the search terms. We had to create a category called “Stocks” because of actions that people wanted to know more about that occurred in the later half of the month.  Here’s is the month that was by top Google Trends keywords, as analyzed by AMP Agency. January’s Top Queried Phrases There were a good number of phrases that were queried more that 10 million times over the course of a day in January.  Not all of them were driven by Google Doodles, most were driven by the need to know more about an event. 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The highest queried phrase was “GameStop stock” on the 27th with over 10 million queries but here are the other stock-related keywords that made the daily top 3: GameStop - 1/21/2021 - 1,000,000+ queries GameStop stock - 1/25/2021 - 1,000,000+ queries GME - 1/25/2021 - 1,000,000+ queries GameStop stock price - 1/28/2021 - 1,000,000+ queries American Airlines stock - 1/28/2021 - 200,000+ queries Robinhood - 1/27/2021 - 5,000,000+ queries AMC Stock - 1/31/2021 - 5,000,000+ queries Along with the GameStop inquiries, the other companies mentioned are American Airlines and AMC. Certainly Reddit and Robinhood have changed the game of individual stock trading. 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