August 10, 2016

Why Agencies Should Be Betting Big on Data

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Marketers need to seriously invest in owning more of the technology and data stack themselves, and that goes for agencies as well. Adding value doesn’t just happen on the creative side, but on the data side too. It's time for agencies to become tech experts.

Bet big, win big.

Topics: Research and Insights, Big Data, Advertising, Technology

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