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What 30 Rock Can Teach Marketers

Quirky NBC comedy series, 30 Rock, is nearing an end after its seventh season. With its bizarre, shallow plot lines and blatant industry commentary, the show has undeniably changed the landscape of network television.

But TV writers aren't the only ones who can take something away from Tina Fey's approach. Marketers have a big opportunity here too.

Be Yourself

Not to put Fey up against A Few Good Men, but the talented sitcom writer recognized something big'people can handle the truth. And they love it. 30 Rock was not afraid to be itself, consistently using honest, self-deprecating humor to create characters that people had never really seen before. These personalities unapologetically owned their absurdity, which provided a breath of fresh air to audiences accustomed to entertainment that takes itself too seriously.

No matter how creative your marketing tactics are, at the end of the day consumers know what's going on. So why not embrace it? This is your chance to humanize your business. Consider what your fourth wall is'the thing that's preventing totally honest communication between you and your audience. And then break it. Once you let them in, you can establish a mutual trust that will really shake up your relationships.

We'll never forget when Kotex decided to make fun of an unlikely target: themselves. Their new spots served as a hilarious commentary about how ridiculous ads in their industry can be'?¦ including some they had done themselves. They were just verbalizing what everyone was thinking. Women were able to share a laugh that they never really could before. And whether you loved the spots or hated them, it was an original approach that other brands eventually imitated.

Create a Subculture

'Blurg.'? If you're a 30 Rock fan, you don't need this Liz Lemon-ism explained. And you can probably follow it with at least five more of her distinctive expressions. That's because Tina Fey managed to create not just a television show, but also a solid (and absurd) community with the kind of loyalty you want for your brand.

But fans like these hard to come by. So what can you do? Well, just like the NBC hit, you need to tell a unique story. Give people the chance to create social objects'things that are celebrated and shared until they become iconic.

That's what happened with the old woman in the classic Wendy's 'Where's the Beef?'? spot. The case will probably be the same for new figures like Allstate's Mayhem or Progressive's Flo. They help cultivate a brand identity, and one that people have fun connecting with.

So, don't be afraid to be a little ridiculous. 30 Rock was not something you would expect to work for network television, but it did. Because it unapologetically stood out among the standard programs people were used to.

Invite them in

Another reason people gravitated toward the series is the premise'it's the making of a TV show within the NBC building. Even though we know it's fictional, we love this insider glimpse at a huge industry. Plus, it's just fun to muse on what happens in this space.

But this applies to everything. Customers love seeing what goes into the products and services they're buying'the 'making of'? appeal. And they like getting to know who they're buying from. Figure out how you can create this intimate feeling with your audience. If you're doing something cool, invite them in and show them how (and why) you did it.

Take Chipotle, for example. They received an unbelievable amount of attention from 'Back to the Start'?, an animated video that shined a light on the state of the farming industry and how Chipotle was aiming to change it for the better. People connected with this spot because it was honest. Audiences got a more glimpse at what the brand stands for'?¦ and not just what it sells.

So while we have no choice but to say goodbye to a television triumph of awkwardness and wit, hopefully we can take something away from it, allowing Lizbianism to live on in the world of marketing.

 

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Google Search Trends Insights January 2021 - AMP Agency

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for January 2021. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. The First Month of 2021 Well, we’re off to quite a start in 2021. There was a notion that with the flip of the calendar year the entire world would improve automatically. Now, we should all realize that years are a human construct and large changes to society don’t happen overnight. With that stated, we saw many historical developments in the month of January and the phrases we collected from Google Trends reflected those changes. One of the biggest shifts was related to how we categorized the search terms. We had to create a category called “Stocks” because of actions that people wanted to know more about that occurred in the later half of the month.  Here’s is the month that was by top Google Trends keywords, as analyzed by AMP Agency. January’s Top Queried Phrases There were a good number of phrases that were queried more that 10 million times over the course of a day in January.  Not all of them were driven by Google Doodles, most were driven by the need to know more about an event. Georgia Senate race - 1/4/2021 - 10,000,000+ queries Georgia election - 1/5/2021 - 10,000,000+ queries James Naismith - 1/14/2021 - 10,000,000+ queries Patrick Mahomes - 1/16/2021 - 10,000,000+ queries Martin Luther King Day - 1/17/2021 - 10,000,000+ queries Conor McGregor - 1/23/2021 - 10,000,000+ queries GameStop stock - 1/27/2021 - 10,000,000+ queries The first two keywords in our list are related to the United States Senate special election that was held in Georgia on January 5th.  These phrases were the most queried of all the politics-related keywords of the month, although there were a large group of them driven by political events that are examined in the next two sections.  The two Google Doodle driven keywords were James Naismith, the inventor of the game of basketball, and Martin Luther King Day, which celebrated the national holiday and day of service that honors the life of Dr. Martin Luther King Jr.  There were two sports-related keywords with over 10 million queries: Patrick Mahomes suffered a concussion in a NFL playoff game and Conor McGregor got knocked out during his bout at UFC 257. The world of sports was a main driver of search interest in January and we’ll explore the keywords that drove over 5 million queries in a section below. Lastly, actions in the US stock market drove more search volume in January 2021 than any other month since the beginning of 2019. The top query was GameStop stock on the 27th, but there were several others that piqued the interest of users trying to learn more and understand why certain stock prices were soaring. The End Of One  Presidency... The Georgia special election keywords were the most popular and they were a precursor to the keywords queried related to political events that happened in the last days of Trump’s Presidency. The following list presents the phrases of what people were searching before, during, and after the storming of the United States Capitol. Trump - 1/5/2021 - 5,000,000+ queries 25th Amendment - 1/6/2021 - 5,000,000+ queries Capitol - 1/6/2021 - 5,000,000+ queries News - 1/6/2021 - 5,000,000+ queries Brian Sicknick - 1/7/2021 - 500,000+ queries Parler - 1/8/2021 - 2,000,000+ queries Insurrection Act - 1/10/2021 - 1,000,000+ queries Trump impeachment - 1/11/2021 - 500,000+ queries 25th Amendment - 1/11/2021 - 500,000+ queries Impeachment - 1/12/2021 - 2,000,000+ queries The one interesting note from a search keyword/Google Trends reporting standpoint is the phrase of “News” from the 6th of January.  It’s as if we didn’t have any words to help guide our search. ...And The Beginning Of Another. With the new administration getting sworn in, there was increased search volume around the new President and Vice President and the Inauguration. Garth Brooks - 1/18/2021 - 500,000+ queries Inauguration - 1/19/2021 - 5,000,000 + queries Amanda Gorman - 1/19/2021 - 2,000,000+ queries Joe Biden - 1/19/2021 - 2,000,000+ queries Kamala Harris - 1/20/2021 - 2,000,000+ queries Poet Laureate - 1/20/2021 - 1,000,000+ queries Lady Gaga - 1/20/2021 - 1,000,000+ queries Jill Biden - 1/21/2021 - 1,000,000+ queries With all respect to Garth Brooks and Lady Gaga, the real big star coming out of the Inauguration was Amanda Gorman according to Google Trends. Fanatical About Finances As we stated in the beginning of this post, we had to create a new category for our keyword collections because of the number of keywords related to stocks. The highest queried phrase was “GameStop stock” on the 27th with over 10 million queries but here are the other stock-related keywords that made the daily top 3: GameStop - 1/21/2021 - 1,000,000+ queries GameStop stock - 1/25/2021 - 1,000,000+ queries GME - 1/25/2021 - 1,000,000+ queries GameStop stock price - 1/28/2021 - 1,000,000+ queries American Airlines stock - 1/28/2021 - 200,000+ queries Robinhood - 1/27/2021 - 5,000,000+ queries AMC Stock - 1/31/2021 - 5,000,000+ queries Along with the GameStop inquiries, the other companies mentioned are American Airlines and AMC. Certainly Reddit and Robinhood have changed the game of individual stock trading. Another financial topic that has been rising in search interest over the past few months is Cryptocurrency.  Here are the top terms from January 2021:  Bitcoin price - 1/2/2021 - 500,000+ queries Bitcoin - 1/11/2021 - 500,000+ queries Dogecoin - 1/27/2021 - 5,000,000+ queries Bitcoin’s price hit new highs twice in January along with Dogecoin, which is another cryptocurrency that was introduced in 2013, saw its price skyrocket as Reddit members and Elon Musk brought attention to it amid the GameStop short squeeze.  Lastly, many people were also interested in making a lot of money for low effort the old fashioned way - the Lottery: Mega Millions - 1/12/2021 - 2,000,000+ queries Powerball - 1/13/2021 - 1,000,000+ queries Mega Millions drawing - 1/15/2021 - 1,000,000+ queries Mega Millions - 1/22/2021 - 5,000,000+ queries With prizes ranging from 100s of millions to 1 billion dollars, users were very interested in the results of these lotteries. 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Thanks for reading. If you liked this article, we invite you to learn more about our SEO services. Until next month.

AMPlifier - Social Media Industry Update - Week of February 22, 2021

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