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November 18, 2016

2016 DataXu Summit

Programmatic is no longer a buzzword – it’s the buzzword. And at the 2016 DataXu summit held recently in New York, programmatic was the core focus of two days of learning. With everything from campaign management to performance attribution on offer, attendees were able to design their own tracks by focusing either on programmatic platforms or trends. A full recap of the summit can be found here (https://www.dataxu.com/blog/dataxu-summit-2016-event-recap/).

We at AMP have been working closely with DataXu this year to expand our team’s programmatic capabilities as well as our knowledge, a team effort that paid off during the second day of the summit. DataXu recognized AMP as having the first users to complete the DataXu Professional Certification, a multi-level digital curriculum designed to measure user proficiency not only in the DataXu platform, but also on core programmatic concepts.

With programmatic ad spending projected to account for more than 80% of all digital display spending by the end of the decade, it is more important than ever that the AMP team remains ahead of the curve through partnerships with platforms like DataXu.

Find further reading about the Professional Certification, please visit dataxu.com/training.

October 13, 2016

New DataXu Professional Certification is Precursor to Programmatic Future

Ongoing Education and Multi-Level Certification Enhances Self-Service Clients' Expertise and Addresses Industry Skills Gap

BOSTON, MA--(Marketwired - Oct 13, 2016) - DataXu, a leading provider of programmatic marketing and analytics software, today announced the rollout of its new DataXu professional certification, designed to provide defined educational paths and resources to DataXu platform users at brands and agencies.

With programmatic ad spending in the United States projected to reach 82% of all digital display spending by 2018, the market is hungry for education on technology that enables measurable return on marketing investment. As agencies and brands consolidate marketing efforts with select partners instead of a large set of siloed specialty vendors, on-demand training has become crucial to success for programmatic marketers. The rollout of DataXu's professional certification seeks to address this need and offer a superior practical educational experience for the users of DataXu's AI-powered marketing platform.

DataXu platform users can earn accreditation as a Certified DataXu Platform User, Specialist or Expert depending on their level of expertise. The certifications build upon continuing education opportunities; annually, certified users can maintain their status by ensuring all corresponding learning paths are complete as courses are updated. Throughout the learning paths, users' understanding of the DataXu platform and associated concepts that surround it will be assessed.

"We consider our platform users to be some of our most innovative clients. They look to the DataXu platform as their toolkit for leveraging new insights and tactics to improve their campaigns and deliver maximum ROI on every marketing investment," said Kim Remley, Senior Director of Learning and Talent Development, DataXu. "With this new certification, we're filling an industry skills gap and empowering our clients to better meet and surpass business goals with their media plans."

In order to achieve DataXu platform certification, users must:

  • Meet prerequisite guidelines for platform usage.
  • Participate in web-based curriculum on the DataXu platform and programmatic marketing topics.
  • Successfully complete on-demand assessments designed to measure user proficiency.

Boston-based integrated marketing agency AMP Agency, a part of Advantage Media Solutions, is an early partner in DataXu's certification. "The programmatic market is moving forward at lightning speed, and as our clients become more and more entrenched in it, it's crucial to keep our skills up to date and to ensure we have exceptionally trained media buyers," said Chris Boucher, SVP Advertising Technology at Advantage Media Solutions, AMP Agency's parent company. "With DataXu's professional certification, we have created a team of experts able to utilize all aspects of the DataXu platform, a clear benefit to both our employees and our clients."

"Ongoing learning is a crucial component of both our employee and corporate value proposition here at DataXu," said Tiffany Mosher, Senior Vice President of People Strategy, DataXu. "Now, with the launch of DataXu's professional certification, we're thrilled to offer additional on-demand learning opportunities to our customer base."

DataXu certification is available to DataXu self-service clients globally. To get started, contact your DataXu Account Representative.

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About AMP Agency 

AMP Agency is a full service marketing agency with offices in Boston, New York City and Los Angeles At AMP, we believe in better ideas created a different way. It’s in our heritage. Through the years, we’ve morphed from a non-traditional marketing agency into a full-service shop. Today, we’re a team of 200+ intellectually curious individuals who are eager to solve your business challenges.

About DataXu

DataXu's mission is to make marketing better using data science. The world's top brands and agencies use DataXu to better understand and engage customers across all devices and media formats. Our solution provides marketers with unparalleled Media Activation, Marketing Analytics and Data Management capabilities. With sixteen offices in eleven countries, DataXu's full-stack solution is powering the digital transformation of the world's most valuable brands.

Source- DataXu

July 22, 2016

AMP Agency Sweeps Marketing Awards in Q1 Awards Season

BOSTON, MA – July 22nd, 2016— AMP Agency, a full service  integrated marketing agency specializing in digital and experiential activations, announced its final award acceptance for the Q1 2016 award show season. AMP Agency is honored to have been nominated for 1 MITX award for their work with the LifeStyles/ SKYN brand, and to have won 1 MITX award for their work with L’Oreal’s Garnier brand, as well as 2 Reggie awards, 1 EX award and 1 PRO award.

In partnership with Lifestyles/ SKYN, AMP developed a 360 degree campaign designed specifically for Millennial men through a mix of digital, events, and partnerships. To get into the hearts and minds of the Millennial audience, AMP developed a custom, nationally distributed survey that served as the backbone for the campaign, driving everything from the places the brand showed up in, to the content served, to the time of day the audience saw the message, to the ambassadors who embraced the brand. Through gaining a deep understanding of the audience, SKYN and AMP were able to create a conversation with Millennials in a way that set the brand apart from the competition.

Awards won for this work included:

  • MITX Awards- Finalist- Best Marketing to Millennials Campaign

“On behalf of the entire team at Ansell Healthcare, we are honored to be recognized by MITX for our work connecting with Millennials across both the SKYN and LifeStyles brands,” said Matt Jacobs, GM, AMP Agency. “We’re committed to engaging young people in conversations around sex and sexual wellness – and sometimes that just happens to take the form of a safe sexting emoji keyboard.”

Together, Garnier and AMP executed a campaign with traditional experiential marketing at its core, targeting 18-24 year old Millennials. The campaign,  #GarnierMusic, made a giant splash at the nation’s hottest music festivals, and focused on providing millennials with one of the things they want most during festival season: style. To do this, AMP created the Garnier Salon, a custom-built hair washing and styling activation that had influencer integrations and on-site sampling at five of the nation’s top music festivals. The #GarnierMusic program was named the most popular destination at all festivals it visited, and a “not to miss” by numerous notable blogs and publications, generating over 121M impression over the course of the summer.

Awards won for the #GarnierMusic campaign included:

  • Reggie Silver Award – Best Age-Specific Campaign
  • Reggie Silver Award – Best Experiential Marketing Campaign (Budget Over $1M
  • EX Gold Award – Best Sampling Campaign
  • MITX Award – Winner, Best Marketing to Millennials Campaign
  • PRO Award – Winner, Best Sampling Campaign

“These announcements are especially humbling, as these awards are extremely competitive and this year’s competition was fierce,” says AMP’s CEO, Gary Colen.

To learn more about the work, click here.

ABOUT AMP AGENCY

AMP Agency is a full service marketing agency with offices in Boston, Los Angeles and New York. At AMP, we believe in better ideas created a different way. It’s in our heritage. Through the years, we’ve morphed from a non-traditional marketing agency into a full-service shop. Today, we’re a 200+ team of intellectually curious individuals who are eager to solve your business challenges.

We're proud to work with amazing clients including industry leaders like Maybelline New York, Hasbro and Ansell Healthcare. To learn more, visit https://ampagency.wpengine.com

ABOUT GARNIER

For over 100 years, Garnier has created innovative, performance-driven products covering all types of beauty needs. Present in more than 65 countries, the brand draws its strength from its young and resolutely optimistic spirit. Garnier’s expertise has expanded to cover several areas in the beauty field with iconic and world renowned products in haircare, styling, hair coloration, skincare and more. At Garnier, we embrace individuality by creating must-have products that harness the power of nature and technology to help everyone look good and feel better every day.

ABOUT LIFESTYLES

LifeStyles® brand condoms have been a trusted product line on the market for over 30 years. LifeStyles was the first condom brand to target women, the first to advertise on MTV, and the first condom manufacturer with a website on the Internet. While the brand has evolved and changed over time, LifeStyles has always stood for safety and reliability, and we are committed to making safe sex fun by offering new and unique products to meet every need and desire.

ABOUT THE REGGIE AWARDS

Since 1983, the REGGIE Awards have been the premier industry awards program recognizing the best marketing campaigns activated by brands and agencies. The name – REGGIE – was originally chosen because it symbolizes results by "making the cash register ring” with consumers. The Super REGGIE recognizes the highest level of achievement and is awarded to the "best-in-class” from the Gold category winners. It is the most honored award in the Brand Activation industry, recognized as the crème de la crème in the marketing world.

ABOUT THE EX AWARDS

The EX Awards is the world’s largest recognition program for experiential marketing with 23 categories spanning every type of brand experience.

ABOUT THE MITX AWARDS

The MITX Awards show is the largest and most prestigious annual awards competition in the country for technology and digital innovation. The categories in this year’s program showcase the disruptive marketing, creative, and emerging technologies happening in New England.

ABOUT THE PRO AWARDS

Now, in its 26th year, The PRO Awards is the gold standard for excellence in promotional marketing. Recognizing outstanding promotion marketing campaigns—from events/experiential and multicultural, to entertainment and local.

 

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