November 23, 2016

The Future of Paid Search Buying

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What is the future of paid search buying? Will the search engines or bid management platforms release an innovation that transforms how we buy? Will a new player emerge and totally revolutionize the search industry? When we look at the most sophisticated ways to buy, we’ll find some clues about what the future holds.

One word: programmatic.

Topics: Search - SEO & SEM, future, Technology, Programmatic

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