November 23, 2016

The Future of Paid Search Buying


What is the future of paid search buying? Will the search engines or bid management platforms release an innovation that transforms how we buy? Will a new player emerge and totally revolutionize the search industry? When we look at the most sophisticated ways to buy, we’ll find some clues about what the future holds.

One word: programmatic.

Topics: Search - SEO & SEM, future, Technology, Programmatic