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The AMP Agency SEO team published our fourth Trends report back in early March. This report predicted what the top trends of Spring 2023 would be. Now that summer is here, we have data from February - May 2023 where we can confirm whether or not our forecasts were right.  Should we start a new division at AMP Agency as full-time soothsayers? 

 

For the Spring report, we explored 8 consumer topic categories: 

 

  • Fashion
  • Beauty
  • Food & Drink
  • Activities
  • Travel
  • Gardening
  • Mother's Day
  • Easter
  • Holidays

 

We picked out a couple of topics from each category and updated the data charts with the spring month data from Google’s Keyword Planner. With the visualization set, we explored what happened and shared our thoughts on what drove the behavior change. See which ones we nailed and which ones we didn’t.  



Fashion

 

Bubble Dress

 

The 80s are calling! Based on our research, bubble dresses seemed to be back in this Spring. We began to see some search interest increase in January and February of this year, which lead us to believe that search volume for “bubble dress” would reach a new all-time high this Spring. Were we correct?

 

Our prediction was spot on as we witnessed search volume for "bubble dress" reaching an all-time high of 9,900 searches in April. Can you believe it? Last year's peak was at 6,600, so this Spring season outshined that number by a whopping 50%! Bubble dresses truly captured the hearts (and closets) of fashion enthusiasts everywhere this past spring season.
















Parachute Pants

If you were browsing for fashion inspiration on TikTok or Instagram this past spring, chances are you noticed the undeniable popularity of parachute pants. The Y2K-inspired look that parachute pants play into has earned the seal of approval from celebrities like Hailey Bieber, Bella Hadid, and Kylie Jenner as one of the season's hottest trends.

 

The peak in popularity for parachute pants was evidently summer of 2022, but this spring is not far behind. This past March and April, this keyword reached 135,000 monthly searches, only 18% less than the highest peak in August 2022. Collectively, this spring season generated nearly half a million searches, solidifying the true populairty for these oversized, voluminous pants.

 

Beauty

 

Thin French Tip Nails

 

Like many 2000s trends making a glorious comeback in recent years, this simple yet elegrant nail art design has captured the hearts of all ages. From colorful French tip nails to classic whites, this nail design proved to be an absolute must-have during this past spring season. 

 

Despite our predictions not reaching an all time high this spring season, the keyword “thin french tip nails” held a high search volume of 4,400 for a longer amount of time than ever before. In the months February through May, this query generated 16,800 collective searches, that 9% more than this same time frame last year. 



Wolf Cut

 

From its emergence on our feeds around 2020 to its roaring popularity this past spring season, this shaggy, untamed hairstyle clearly made head turns. Celebrities like Jenna Ortega, Miley Cyrus, and many more have hopped on the wolf cut trend, spreading like wildfire on TikTok and other social platforms, especially for those longing for that nostalgic 90's vibe.

 

This past spring season, we saw a 23.5% higher search volume for this “wolf cut” than ever before. With a peak of 673,000 monthly searches in Februrary and a collective sum of over two million searches in the spring months of Feb-May, the popularity for this trendy haircut is undeniable.

 

Food & Drink

 

Gochujang

Spice is the variety of life, as is the case with Gochujang, the sweet & spicy Korean chili paste. Food enthusiasts and home cooks have been captivated by its unique flavor profile, combining spiciness, sweetness, and umami notes. The growing popularity in Korean cuisine has contributed to this trend, and we predicted that search volume would continue to increase in the Spring season.

 

While we didn’t see gochujang as a search term reach new highs, we did see the same peak as December 2022 showing that the trend is continuing to grow. Looking ahead, it is evident that gochujang will continue to be a culinary trendsetter, delighting taste buds and inspiring creative dishes that embrace its bold and flavorful characteristics.



Mushroom Coffee

Mushroom Coffee has been trending over the last few years due to its unique composition, along with the health benefits. This has also been a big trending topic on TikTok, with over 37.5 million views on Mushroom Coffee related videos. Search volume for “mushroom coffee” really took off in the Fall/Winter of 2022, and we predicted that this trend would continue into the Spring of 2023. 

 

 

While this trend continues to grow, we did not see search volume hit new highs this spring, reaching the same peak that we saw in December. However, the overall trend continues to be up, showing that consumers are still searching for a healthier alternative for their morning pick me up.



Activities

 

Cherry Blossom Festival

Cherry Blossoms mark the start of the spring season in our nation’s capital, and this year the crowds were out in full force. With beautiful sights, great food, art & culture, there is something for everyone of all ages to enjoy at the National Cherry Blossom Festival in DC.  Search volume has been steadily growing on the term “cherry blossom festival” over the last few years, and we predicted that this trend would continue into 2023.

 

We predicted that search volume would reach new highs this year and while that didn’t technically come true, we saw search volume hit the same peak as 2022, which was up 200% from 2021. The Washington Post reported that on the first Sunday of the festival,  the DC metro saw its highest ridership in a single day since 2015.



Beau Is Afraid

 

Going into the Spring 2023 movie season, we had predicted that Beau Is Afraid would be the highest grossing movie domestically. This was based off a huge increase in search volume around the same time that the trailer dropped. Even though “beau is afraid” as a search term see over 2.2 million searches in April (a +500% increase from the previous high in January), it still wasn’t enough for this movie to beat out Super Mario Brothers at the box office. 

This was another example where search volume does not necessarily account for word of mouth.  It appears users were more interested in learning what the movie was about, or how disturbing it would be based on previous A24 films.  The reviews for other films such as Super Mario Brothers were much better, contributing to the popularity. This movie may be one that finds its cult following long after release.

 

Travel

 

Cheap Vacation Packages

While demand for travel has been increasing post-pandemic, economic factors have led many Americans to seek out lower budget vacation options. Search volume for cheap vacation packages has seen consistent growth since 2020, and we expected it to keep growing to reflect the desire to get away.

Although the same search interest as last spring was matched, searches for cheap vacation packages did not surpass last year’s query volume. Sitting at 33,100 searches as the peak monthly search volume, searches for cheap vacation packages were again very popular but our prediction did not completely come true.

 

Spring Camping

Camping in general has become much more alluring in the past several years, allowing for travel out of the city without experiencing crowded airports, accommodations, or public transit. Since 2020, searches for spring camping began to grow significantly, quickly surpassing even 2019 levels. We predicted the trend would continue and spring camping would be even more popular than before.

Once again, although searches did match the previous year, our prediction was not fully realized and searches for spring camping were not higher than 2022. While this search interest level may stay sustained, it seems like those camping spots will be any harder to stake out than before.

 

Gardening

 

Companion Planting Chart

Companion planting is a gardening technique that utilizes specific properties of plants to support each other in a single garden plot. By tapping into symbiosis of plants growing near each other, gardens can become more productive and have built in natural protections. Gardening searches became very popular particularly during the pandemic, and companion planting has had some of its own viral moments on social media. We predicted companion planting searches would keep growing throughout the spring. 


Our predictions came true - companion planting searches experienced a 22% increase between its May peaks in 2022 and 2023. As home gardening becomes more normalized and effective methods continue to be shared on social media, we think the concept of companion planting has put down its roots and is here to stay.

Hydroponic Grow Tower

Hydroponic gardening is a method of gardening that allows plants to be grown without soil, making it possible to grow plants vertically and without significant space. Popularity for hydroponic growing has increased over the past several years, becoming especially popular with people who wanted to garden without access to a yard. Removing dirt and space considerations made gardening inside apartments suddenly much more alluring. We saw an unprecedented spike for hydroponic grow tower searches in winter of 2023, and considering its previous peaks in the spring, we predicted spring of 2023 would show an even higher interest.
 

While searches for hydroponic grow towers did not surpass the extreme spike that occurred in January of 2023, spring searches were still 83% higher than they were the previous spring. With the rise of gardening but little change in access to large open spaces, we think hydroponic gardening will likely sustain its popularity. It sounds like an easy win to us - the hardest part of caring for the plants (watering them!) is already taken care of.

Mother's Day

 

Mother’s Day Crafts

 

As the spring season rolled in, people were all about getting creative and personal to make mom feel extra special. According to Pinterest Trends, the 25-34 age group was totally hooked on finding "easy" and "adorable" Mother's Day crafts to fill up their Pinterest boards. From unique paper mache flowers to sweet handmade cards, this spring was all about rallying the little ones for a crafty surprise that would make all mothers go "aww."

 

And guess what? Our predictions were right! The search volume for "mother's day crafts" hit an all-time high in the past five years, with a peak of 22,200 monthly searches in the month of May. It's clear that personalized gifts were all the rage this year, capturing everyone's attention; Who needs store-bought when you can whip up something from the heart? This spring, it was all about making mom feel loved with a little DIY magic.



Mother Daughter Spa Day

 

Who needs traditional gifts when you can dive into a world of relaxation and rejuvenation with your loved ones? This year, it was all about treating mom to an experience she'd never forget. So, if you were wondering how to make Mother's Day truly special, the answer was loud and clear: a mother-daughter spa day was the way to go!



 

This 2023 spring season proved that people were ready to surprise Mom with an extra-special bonding time. Queries like "mom and daughter spa day", “mother-daughter spa day near me”, and related keywords usually see a spike in search volume during the fall and winter months but they really took center stage this past spring, igniting over 4,200 monthly searches in May alone and a collective 13,200 searches from February to May as families geared up for Mother's Day. Can you believe it? That's nearly 3,000 more searches for related queries than in any previous May and nearly 90% higher search volume than every previous spring season!

 

Easter

 

Easter Tree

 

The Easter Tree tradition continued to bring joy and symbolize new beginnings for families worldwide. It served as a reminder of the beauty and vibrancy of the Spring season, with people embracing the tradition of decorating their homes with Easter eggs and Spring-themed items.

 

 

While the turnout didn't reach the level we expected, interest for the keyword “Easter Tree”  remained strong with nearly 35,000 monthly searches in the month of March alone. This showed consistent popularity and engagement with this beloved tradition, with only around 28% less search volume compared to its highest ever peak in March 2021 and around 10,000 fewer searches between the months of February to March 2023 than this same time last year.



NYC Easter Parade

 

The 2023 NYC Easter Parade exceeded all our expectations, drawing a crowd like never before. Men, women, and pets of all ages united to showcase their creativity on New York City's famous Fifth Avenue. The energy was contagious as participants proudly paraded their most stunning and imaginative hats during this year's Easter Parade and Bonnet Festival. 



 

But that's not all – our predictions for search volume were spot on! The keywords "NYC Easter Parade" and "Easter Parade New York" ignited a wave of curiosity, prompting people to turn to the internet for more details. In April alone, there were over 25,000 searches, while from February to May, a grand total of 29,260 searches were recorded. These numbers marked the highest peak since 2019, leaving no doubt that the 2023 NYC Easter Parade was truly a bonnet-full of fun!

 

Conclusion:

 

Who knew the Mother’s Day crafts were going to be super popular in 2023?  Oh yeah, that’s right - Us.  We think you should use search query data in all of your campaign planning and brand strategy.  If you don’t know how, let us help you. These reports are put together to showcase our abilities. We’d like to work with you on your next initiative. Learn more about all of our SEO Services and drop us a line.

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  • 3 min read
  • September 14, 2023

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for July 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Search Is Sizzling In July Actually, the total search volumes for the phrases we collected in July 2023 were lower compared to June so sizzling may be an exaggeration. We can’t say for certain why the reported search volumes were lower. There could have been a change in the way Google Trends was reporting query volume. The team likes to think that the people are out and about and not looking at their phones as much. Oh sure. Looking across the keywords, we had several celebrity deaths that made up the most searched topics of the month. The 4th of July holiday and the guy who seems undeniably connected to it made our report. We have an understanding at what movies, TV, and music were popular last month along with how much big jackpots of money captivated the search audience. Carlee Russell was someone people wanted to know more about and there was a lot of interest in the sport of soccer. Lastly, changes at Twitter and the launch of Threads had us excited to share more from the category of social media. Here’s what we have for you in this report! We Say Goodbye Sadly, the queries with the most volume from the past month were driven by celebrity deaths: Tony Bennett - 7/21/2023 - 2,000,000+ queries Sinead O'Connor - 7/26/2023 - 5,000,000+ queries On the last day of the month, two other entertainers passed away. Angus Cloud - 7/31/2023 - 5,000,000+ queries Paul Reubens - 7/31/2023 - 2,000,000+ queries We tend not to report on the query related to celebrity deaths but last month, two of these phrases were the only ones to be reported as having over 5 million queries for the day. The Fourth Fireworks, parades, and Joey Chestnut. These are the things that come to mind when we think about the Fourth of July holiday. You may not agree with the last item in the series, but the competitive eater has made our report over the past 3 years! Joey Chestnut - 7/2/2023 - 100,000+ queries Independence Day - 7/3/2023 - 200,000+ queries Fourth of July - 7/3/2023 - 2,000,000+ queries Joey Chestnut - 7/4/2023 - 500,000+ queries Take a look at the rising search popularity of his name in this Google Trends graph! Like it or not, Joey Chestnut is becoming a regular feature for the holiday. Summer Entertainment There were a few movie titles in our list from July 2023: Sound of Freedom - 7/3/2023 - 200,000+ queries Wonka - 7/11/2023 - 100,000+ queries Barbie movie - 7/20/2023 - 2,000,000+ queries The Sound of Freedom was released in theaters on July 4 and the Wonka film trailer dropped on the 11th. What seems to be the movie of the summer if not the year, Barbie hit the big screens on July 21st. Here are the queries that made our list that are related to TV shows. Emmy nominations 2023 - 7/12/2023 - 200,000+ queries The Summer I Turned Pretty - 7/13/2023 - 200,000+ queries Golden Bachelor - 7/17/2023 - 100,000+ queries Lastly, Travis Scott released an album on the 28th and people wanted to know more: Utopia Travis Scott - 7/27/2023 - 200,000+ queries Dreams of Free Money It seems like once or twice a year we get a large lottery jackpot that stirs up search interest. In July, we had two: Powerball - 7/8/2023 - 200,000+ queries Mega Millions - 7/8/2023 - 200,000+ queries Powerball - 7/11/2023 - 500,000+ queries Powerball - 7/15/2023 - 500,000+ queries Powerball numbers - 7/18/2023 - 500,000+ queries Powerball - 7/18/2023 - 1,000,000+ queries Powerball - 7/18/2023 - 2,000,000+ queries As you can see, the Powerball lottery game was very popular in July. Even though Mega Millions saw one entry in July when no one won the $427 million prize, The Powerball jackpot hit 1 billion dollars on the 18th and there was one winner for the drawing on the 20th. The Curious Case of Carlee Russell Carlee Russell’s name was reported on news outlets as someone who was kidnapped. Carlee Russell - 7/14/2023 - 500,000+ queries Carlee Russell found - 7/15/2023 - 1,000,000+ queries Carlee Russell - 7/19/2023 - 1,000,000+ queries The Alabama woman admitted later that she staged her own kidnapping and turned herself in and was charged with making false reports. Some Keywords Related To Politics Here are the phrases that made Google’s Daily Trends top 3 last month. Cocaine found in White House - 7/4/2023 - 100,000+ queries Student loan forgiveness - 7/14/2023 - 200,000+ queries Mitch McConnell - 7/26/2023 - 1,000,000+ queries Besides all the holiday festivities, people wanted to know about the cocaine found at the White House. We guess we’ll never know. On the 14th, the Biden Administration announced it would forgive the loans for 804,000 borrowers and on the 26th, Kentucky Senator Mitch McConnell had an episode where he stopped talking while being interviewed by reporters and was escorted from the podium where he was speaking. Soccer Keywords We are going to call it soccer in this report, but the sport better known as football around the world drove many people to search last month. The USMNT was involved in the CONCACAF Gold Cup tournament. Here are some queries that were related to it that made our collection. USA vs Trinidad and Tobago - 7/2/2023 - 100,000+ queries Mexico vs Costa Rica - 7/6/2023 - 200,000+ queries USA vs Panama - 7/12/2023 - 200,000+ queries The USWNT played in the 2023 FIFA Women's World Cup and search interest in that team and their matches was strong and they also made the list. Women's World Cup - 7/19/2023 - 500,000+ queries USWNT - 7/20/2023 - 100,000+ queries U.S. Women's Soccer - 7/21/2023 - 200,000+ queries USA vs Netherlands - 7/26/2023 - 200,000+ queries Women's World Cup - 7/27/2023 - 200,000+ queries It figures that after a world famous player joins your club that suddenly the team name is getting queried every time you play. Inter Miami - 7/21/2023 - 1,000,000+ queries Inter Miami - 7/25/2023 - 500,000+ queries We’ll keep an eye on how many times this team makes our list for the rest of the year. Major League Baseball There is another major league playing games in the summer. MLB had their All-Star game in July but searchers mostly cared about the Home Run Derby. Home Run Derby 2023 - 7/9/2023 - 200,000+ queries Home Run Derby - 7/10/2023 - 500,000+ queries The trade deadline for the league actually occurred on the first of August but people still wanted to see the flurry of trades. MLB Trade Deadline - 7/31/2023 - 200,000+ queries Sorry Mets fans. Interest In Other Sports Too Queries related to big events in Tennis and Boxing made our list. Carlos Alcaraz - 7/14/2023 - 200,000+ queries Wimbledon - 7/16/2023 - 1,000,000+ queries The Wimbledon tournament was played in July 2023 and Carlos Alcaraz was the Men’s Singles winner. Spence vs Crawford - 7/28/2023 - 200,000+ queries Crawford vs Spence - 7/28/2023 - 200,000+ queries Errol Spence Jr vs Terence Crawford - 7/29/2023 - 200,000+ queries The boxing match between Errol Spence Jr. and Terrence Crawford was fought on the 29th. As you can see, there were many ways to search for this bout. On the 29th, Crawford defeated Spence via TKO. Prime Day Amazon had their big deal day for Prime members as they typically do in July. Amazon Prime Day - 7/10/2023 - 1,000,000+ queries The search volume is almost back to pre-pandemic levels but not quite where it was in July 2019: ‘ Twitter, Threads, and X We finish up this edition of our search trends report with all the big happenings with social media platforms. Here’s a timeline of all the things searchers wanted to know more about with the changes at Twitter (X) and Meta: Rate limit exceeded Twitter - 7/1/2023 - 200,000+ queries Threads - 7/5/2023 - 1,000,000+ queries Twitter rebrand - 7/23/2023 - 200,000+ queries For some reason, there were limits put in place for the number of tweets users could view in a day, with different limits for verified and unverified accounts. Meta launched Threads on the 5th, much to the surprise of social media managers everywhere. We shall see how this new platform evolves as we have been viewing Twitter’s many changes over the course of 2023, which includes its rebrand to X. Update all of your social icons! Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

When you’re first starting out on social media, you may be heeding advice to “just show up” on each platform. Great advice, nonetheless, but there’s an opportunity to diversify your content and give it a more native fit for each social media platform. Establishing distinct channel strategies ensures that you’re engaging most effectively with that channel’s audience. Consumers use different apps for different reasons.Your audience on Instagram is completely different from your audience on Twitter or TikTok. More importantly, media dimensions, character limits, and the overall strategy and objective vary depending on what social media platform you’re using. Content can be repurposed to ensure it communicates the brands' message across different platforms,however, it should always be tweaked to fit the social channel’s needs and to increase engagement. Let’s take a look at a few popular platforms and how to optimize your content on each one. Instagram Instagram is a staple when a brand is trying to showcase their visual DNA. Most brands only have about 3 seconds to capture consumers’ attention, so they’ll want to get a good understanding of what you’re about from just a photo. No matter the industry, people will be coming to your brand’s Instagram profile to see what the products or services offered look like and take a peek at the aesthetics offered inside as well. Instagram is a visual storytelling app. Feed posts allow you to show the bigger picture, while story posts are where your consumers can see every step along the journey. Through story interactions, reels, and direct messages, there’s also a wide-open opportunity to develop a community surrounding your brand. X (previously Twitter) A community manager’s dream (or nightmare), X (previously Twitter) allows you to speak directly to your audience—and they’re likely to respond! X gives your brand an avenue to speak on what speaks to them, interact with consumers, and easily repost relevant content, all great ways to lean into your brand's personality. Most brands allow the witty, not-so-serious side of themselves to live on X, leaning into gifs, memes, and trends that float across the text-first platform. You could use this platform to engage jokingly with your competitors, start conversations about the products or services you offer and have a little fun. TikTok TikTok is a great platform to push your brand creativity and have your content reach new audiences using unique trends. For your brand, TikTok is a creative playground. With trending sounds, filters, and templates, there are so many ways to present your brand in a way you may never have before. The platform’s motto, "Make TikToks not Ads," is a great guardrail for developing content. Consumers on TikTok learn about hidden gem products, new recipes, or product hacks. Optimal content on this app is very immersive, so you have an opportunity to find more information and insights about your consumers. LinkedIn LinkedIn is a great place to show off some thought leadership and anything interesting you’re doing in your industry. Think of LinkedIn as your brand’s professional landing, a place to network and mingle in a more formal setting. Brands could use this to showcase their values, employee spotlights, and business achievements. This could spark an interest in future customers, employees, or investors. So, before jumping into a new social media platform, (like Threads), develop a channel strategy. If the app is primarily visual, take some time to solidify pictures and videos that will add value to your page and engage your audience, like relevant infographics or shots of real people enjoying your brand. For more text-first apps, take advantage of the opportunity to let your words do the work by starting engaging conversations with your consumers or answering FAQ. Most importantly, get to know your consumers! Understand how your audience behaves and engages on each specific channel so you can tailor your content to fit right in.