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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for April 2023.

Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.

It Must Be The Showers

As the season of Spring to its full bloom in the US, the search volume across the whole month appeared…down. We weren’t sure if Google Trends had revised the way it reported the number of queries per day or what, but the month seems lackluster in the topics that were queried and in the volume of searches. Through it all, we captured the top 3 phrases every day and have them here to review. From cable news anchors losing their jobs to boxing matches that dominated an entire day to NBA playoff action, we have the keywords that make sense of what was happening last month. Here is our take on what was reported by Google Trends.

April 27th Was The Day To Search

There were no phrases that were queried over ten million times last month. The most popular phrases only made the five million query count and they both were reported on the 27th.

  • Jerry Springer - 4/27/2023 - 5,000,000+ queries
  • NFL Draft - 4/27/2023 - 5,000,000+ queries

Jerry Springer passed away on that day and news spread, driving search activity.  Unrelated, the NFL held the first night of its annual draft and it piqued the interest of fans wanting to learn more about the event.

Were We Not Entertained?

Here’s a list of phrases that are related to the world of Entertainment.

  • CMT Awards 2023 - 4/2/2023 - 200,000+ queries
  • Star Wars - 4/7/2023 - 100,000+ queries
  • Taylor Swift - 4/8/2023 - 1,000,000+ queries
  • Millie Bobby Brown Jake Bongiovi - 4/11/2023 - 100,000+ queries
  • Love is Blind live reunion - 4/16/2023 - 1,000,000+ queries

In terms of shows, the CMT Awards found its way into the daily top 3 as it typically does every year. More popular than the Country Music Awards was the topic of the Love Is Blind Reunion show. We’re not sure if people wanted to know more about the show or why it didn’t air during its planned time. Technical difficulties do lead to increased search volume.

The other three items show that people are still interested in Star Wars as news was announced at the Star Wars Celebration Europe 2023 convention. Relationship news rounds out the other phrases as Taylor Swift split from Joe Alwyn and Millie Bobby Brown and Jake Bongiovi got engaged.

The Holiday Query

The one big holiday in April didn’t garner that much query volume for Google Search.

  • Happy Easter - 4/9/2023 - 500,000+ queries

Looking at the Doodles page, there was no Easter Google Doodle for 2023 which is a big factor in the lack of holiday phrases since many Doodles are connected to queries.  Not so much for last month. Earth Day got a Doodle but it didn’t impact search queries. 

The Met Gala

At the end of the month, the annual fundraising gala held for the benefit of the Metropolitan Museum of Art's Costume Institute in New York City was held and the theme this year was a tribute to the late designer Karl Lagerfeld, who passed away on February 19, 2019

  • Karl Lagerfeld - 4/30/2023 - 1,000,000+ queries
  • Met Gala 2023 - 4/30/2023 - 500,000+ queries

This event has made our report before so we pulled the chart for the past 5 years on this topic:

The chart shows the highest popularity in 2019.  Looking at the trend, the interest in the Met Gala this year was down as compared to the 2021 and 2022 event.

Cable News Anchors

Not that the networks coordinated with each other, but two well-known cable news anchors parted ways from their employer.

  • Tucker Carlson - 4/24/2023 - 2,000,000+ queries
  • Don Lemon - 4/24/2023 - 1,000,000+ queries

In terms of search volume, Mr. Carlson’s name was the winner and his departure shakes up the prime time schedule for Fox News.

Political Queries

One could argue that our last section could have been included here but we’re separating it.  Here are the phrases that were searched most that were tied to US politics

  • Donald Trump - 4/3/2023 - 1,000,000+ queries
  • Trump - 4/3/2023 - 1,000,000+ queries
  • Wisconsin Supreme Court election - 4/4/2023 - 500,000+ queries
  • Chicago mayoral election - 4/4/2023 - 200,000+ queries
  • Tennessee - 4/6/2023 - 200,000+ queries

Although the volumes do not compare to what we saw in November 2020, it does show that elections and current/past elected officials drive people to search for information.

Business Items

Moving on, we saw two queries that are connected to two different companies with two different trajectories.

  • SpaceX - 4/20/2023 - 1,000,000+ queries
  • Bed Bath and Beyond - 4/23/2023 - 500,000+ queries

SpaceX launched its Starship rocket on the 20th for a test flight but it exploded before stage separation. Bed Bath and Beyond announced that it is closing stores after filing for bankruptcy on the 23rd. 

NCAA Tournament

March Madness finishes up in April, naturally. Here are the phrases related to the final games of the Men’s and Women’s college basketball tournament.

  • UConn vs Miami - 4/1/2023 - 100,000+ queries
  • LSU women's basketball - 4/2/2023 - 1,000,000+ queries
  • Angel Reese Caitlin Clark - 4/2/2023 - 500,000+ queries
  • March Madness - 4/3/2023 - 500,000+ queries

It’s a bit odd that we didn’t see more queries for UConn as they won the Men’s tournament. We think Donald Trump’s indictment may have overshadowed that championship’s winner.

Masters

The Masters Tournament held in Augusta, Georgia drove searches over a few days in the first week of April.

  • Masters - 4/6/2023 - 1,000,000+ queries
  • Viktor Hovland - 4/6/2023 - 200,000+ queries
  • Jon Rahm - 4/9/2023 - 500,000+ queries

For the big golf tournaments, we tend to see keywords related to the leaderboard or names of the golfers who win. Jon Rahm gets that honor this year.

Boxing

From time to time, Boxing matches get top billing in Google’s Daily Trends report.  Here’s one from last month that took over the top three spots on the 21st and the top spot on the 22nd.

  • Ryan Garcia vs Tank - 4/21/2023 - 1,000,000+ queries
  • Tank vs Garcia fight - 4/21/2023 - 500,000+ queries
  • Tank vs Garcia - 4/21/2023 - 500,000+ queries
  • Ryan Garcia - 4/22/2023 - 1,000,000+ queries

This fight got a lot of attention because it was a bout of two undefeated fighters, billed as It Doesn't Get Any Better Than This.  Even though Gervonta “Tank” Davis won the fight by KO, it was Ryan Garcia’s name that got the most queries.  The AMP team sees this phenomenon where the team or individual that gets defeated is searched for more. The queries could be motivated by the need to understand why the loss occurred.

Oh, and because we predicted that UFC would show up in the April 2023 report in the March 2023 report, here’s the proof that it happened.

  • UFC - 4/8/2023 - 500,000+ queries

The NBA Has Our Full Attention

With the regular season coming to a close and the playoffs starting last month, NBA-related keyword phrases made up a large portion of the data we collected for this report.  Check out the timeline from April 2023:

  • Lakers - 4/4/2023 - 200,000+ queries
  • Dallas Mavericks - 4/7/2023 - 100,000+ queries
  • Rudy Gobert - 4/8/2023 - 200,000+ queries
  • Lakers - 4/11/2023 - 500,000+ queries
  • Miami Heat - 4/11/2023 - 100,000+ queries
  • Bulls - 4/12/2023 - 200,000+ queries
  • Bulls - 4/14/2023 - 200,000+ queries
  • Timberwolves - 4/14/2023 - 100,000+ queries
  • Warriors - 4/15/2023 - 500,000+ queries
  • Celtics - 4/15/2023 - 200,000+ queries
  • Lakers - 4/16/2023 - 1,000,000+ queries
  • Warriors - 4/17/2023 - 500,000+ queries
  • Draymond Green - 4/17/2023 - 200,000+ queries
  • Suns - 4/18/2023 - 200,000+ queries
  • Lakers - 4/19/2023 - 500,000+ queries
  • Warriors - 4/20/2023 - 500,000+ queries
  • 76ers - 4/20/2023 - 200,000+ queries
  • Lakers - 4/22/2023 - 1,000,000+ queries
  • Bucks - 4/22/2023 - 200,000+ queries
  • Warriors - 4/23/2023 - 500,000+ queries
  • Celtics - 4/23/2023 - 200,000+ queries
  • Lakers - 4/25/2023 - 500,000+ queries
  • Lakers vs Grizzlies - 4/25/2023 - 200,000+ queries
  • Warriors - 4/26/2023 - 1,000,000+ queries
  • Miami Heat - 4/26/2023 - 500,000+ queries
  • Lakers - 4/28/2023 - 2,000,000+ queries
  • LeBron James - 4/28/2023 - 200,000+ queries
  • Suns - 4/29/2023 - 500,000+ queries
  • Warriors vs Kings - 4/29/2023 - 200,000+ queries

You can see the list is mostly composed of team names.  Did your team make the list?

The Most Popular Sport

Even though the NBA had its time in April, the NFL is the most searched for American Professional Sports league.  Besides the top query of the draft on the 27th, here are the other NFL related keywords.

  • Aaron Rodgers - 4/24/2023 - 1,000,000+ queries
  • Will Levis - 4/27/2023 - 1,000,000+ queries
  • Will Levis Draft - 4/28/2023 - 200,000+ queries

Aaron Rodgers joining the New York Jets and the curious case of Will Levis’ draft day(s) made the most searched terms on April 27-28th.

Boston Marathon

Looking back at the last 4 years of collecting daily trending keywords, the Boston Marathon has never made our list. This year is different.

  • Boston Marathon 2023 - 4/15/2023 - 200,000+ queries
  • Boston Marathon 2023 - 4/17/2023 - 500,000+ queries

The 15th marked the 10 year anniversary of the Boston Marathon Bombing and on the 17th, the race was run in all its glory. See who the winners were.

NHL

Last but not least, the NHL started their playoffs in April 2023 and there were two team names that made our list.

  • Kraken - 4/29/2023 - 100,000+ queries
  • Bruins - 4/30/2023 - 500,000+ queries

Sorry, Boston fans. The team came up short yet again.

Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

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Coachella 2024 lineup - 1/16/2024 - 200,000+ queries The Coachella Valley Music & Arts Festival will be held over two weekends in April. The Academy Awards also had an announcement this month and people wanted to know who and what got nominated. Oscar nominations 2024 - 1/23/2024 - 1,000,000+ queries Greta Gerwig - 1/23/2024 - 200,000+ queries From the inclusion of Greta Gerwig to our list, it was clear people were searching for who didn’t get nominated too. Lastly, the one miniseries that was on the mind of Google searchers was Griselda. Griselda - 1/24/2024 - 200,000+ queries Griselda Blanco - 1/25/2024 - 500,000+ queries The drama miniseries premiered on Netflix on the 25th which coincided with these two keyword phrase queries. Palworld The game known as “Pokémon with guns" had an early access release on the 19th. Palworld - 1/19/2024 - 200,000+ queries Although this game was announced back in 2021, the first time its name made our list was last month. 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Below is the list of the NFL-related keywords that had 500,000 queries or more: NFL playoff picture - 1/6/2024 - 1,000,000+ queries Steelers - 1/6/2024 - 1,000,000+ queries Packers - 1/7/2024 - 500,000+ queries Eagles - 1/8/2024 - 500,000+ queries Chiefs - 1/12/2024 - 5,000,000+ queries Chiefs vs Dolphins - 1/12/2024 - 1,000,000+ queries Kansas City Chiefs - 1/12/2024 - 1,000,000+ queries Packers vs Cowboys - 1/13/2024 - 1,000,000+ queries NFL playoff schedule - 1/13/2024 - 1,000,000+ queries Cowboys - 1/14/2024 - 2,000,000+ queries Rams vs Lions - 1/14/2024 - 1,000,000+ queries Eagles - 1/15/2024 - 2,000,000+ queries Bills vs Steelers - 1/15/2024 - 1,000,000+ queries Jason Kelce retire - 1/16/2024 - 500,000+ queries 49ers - 1/20/2024 - 2,000,000+ queries Lions - 1/20/2024 - 2,000,000+ queries Ravens vs Texans - 1/20/2024 - 1,000,000+ queries Chiefs - 1/21/2024 - 2,000,000+ queries Raven vs Chiefs - 1/27/2024 - 5,000,000+ queries Lions vs 49ers - 1/27/2024 - 2,000,000+ queries Chiefs vs Ravens - 1/27/2024 - 1,000,000+ queries 49ers - 1/28/2024 - 2,000,000+ queries Super Bowl - 1/28/2024 - 500,000+ queries Travis Kelce - 1/28/2024 - 500,000+ queries Even though most of these phrases were about games that set up the final two teams who will play in the Super Bowl, the queries related to the championship game appear only once both Conference Championship games are completed. 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If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for December 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Bringing a Close to 2023 All good things must come to an end and so do our Google Trends posts for the year of 2023. We collected some interesting keywords from last month from most days. There was one day in December where Google’s Daily Trends interface seemed to stop working so we’ll examine what day it was and what happened. We gathered keywords that gave us insights into what people were watching on their screens. Of course, holidays were a big subject last month. The world of Gaming had a couple of topics that drove people to search and we had a good accumulation of sports-related keywords from all 4 major sports. Let’s get to it. What Happened on December 8? Typically, we see 20 phrases reported for each day in Google’s Daily Trends. On the 8th, we only saw one. Just one. Ryan O'Neal - 12/8/2023 - 200,000+ queries Actor Ryan O’Neal passed away on the 8th and his name was the only keyword reported by Google on that day. We only collect the top 3 phrases for any day so we only had to do a third of the work for the 8th. We have seen Google’s reporting interface glitch before. It’s worth noting that we were unable to get the full understanding of queries from the day last month. Festive Holidays From Last Month They say the holidays are what make December great. Let’s see what holidays were searched for last month. Winter solstice 2023 - 12/20/2023 - 500,000+ queries New Year's Day - 12/31/2023 - 5,000,000+ queries It’s interesting that the first day of Winter was a popular search keyword. We are not sure if the day is celebrated or if people wanted to know what exact day the season would start. When it came to tracking Santa, the North American Aerospace Defense Command (NORAD) had updated its tracker for 2023. NORAD Santa Tracker - 12/23/2023 - 1,000,000+ queries Looking back at the last 5 years, the update did not increase the query volume more than the tracker had in 2019. The volume was still high enough to make our report for December 2023. The Season’s Must-Sees We enjoy looking through the names of the shows and movies that people search for the most. Here’s the list of what people wanted to watch in December 2023. Dancing With the Stars - 12/5/2023 - 100,000+ queries Leave the World Behind - 12/9/2023 - 500,000+ queries Reacher Season 2 - 12/14/2023 - 200,000+ queries Leonard Bernstein - 12/20/2023 - 200,000+ queries Rebel Moon - 12/21/2023 - 200,000+ queries A Christmas story - 12/24/2023 - 200,000+ queries The Color Purple - 12/25/2023 - 200,000+ queries Dancing With The Stars Season 32 held its grand finale on the 5th. The film Leave The World Behind was released on Netflix and the second season of Reacher was released on Amazon Prime Video on the 15th. The film Maestro was released on Netflix on the 20th, which led people to search for Leonard Bernstein. On the 22nd, Netflix released Rebel Moon after a limited theatrical release. A Christmas Story film marathon was shown on TNT starting on Christmas Eve and the musical version of The Color Purple was released on December 25th. A Couple of Gaming Keywords When a big game trailer drops, you know people want to see more. GTA 6 trailer - 12/4/2023 - 1,000,000+ queries Game Awards 2023 - 12/7/2023 - 200,000+ queries The sixth installment of the Grand Theft Auto game franchise is coming in 2025 and a trailer for the game was released last month. Also, the Game Awards were held in December 2023 and it’s the first time we have seen the awards show name make the Daily Top 3. Looking at the last 5 years, the award show drove more search volume in 2022, but in 2023 it made our prestigious report. Are You Feeling Lucky Again? The Powerball jackpot must have been big last month because we saw queries related to the drawing towards the end of December. Powerball numbers - 12/26/2023 - 200,000+ queries Powerball numbers - 12/30/2023 - 200,000+ queries Usually we start to see these queries when the jackpot has reached $1 billion. With a jackpot only in the hundred of millions of dollars, we think people were hoping to win some big money to pay back their holiday spending. MLB Hot Stove Major League Baseball made our list as players signed with new teams. Juan Soto - 12/6/2023 - 200,000+ queries Shohei Ohtani - 12/9/2023 - 1,000,000+ queries Juan Soto joined the New York Yankees and Shoheo Ohtani signed with the Los Angeles Dodgers. The Ohtani contract was the size of the Powerball jackpot. NBA Player Names The names of a few NBA players made our list. Some for good reasons and some for not so good reasons. Draymond Green - 12/12/2023 - 500,000+ queries Giannis Antetokounmpo - 12/13/2023 - 200,000+ queries Ja Morant - 12/19/2023 - 200,000+ queries Draymond Green got suspended from the NBA after an altercation last month. Giannis Antetokounmpo scored a franchise-record 64 points on the 13th, and Ja Morant returned to play his first game after his suspension on the 19th. He even hit the game winning shot. Early and Late December College Football It was a tale of two halves. We saw some interest in games and rankings at the beginning of the month. Alabama vs Georgia - 12/1/2023 - 2,000,000+ queries Oregon vs Washington - 12/1/2023 - 1,000,000+ queries Florida State Football - 12/2/2023 - 2,000,000+ queries CFP Rankings - 12/2/2023 - 200,000+ queries Then, at the end of month, people wanted to know about the Bowl games. Georgia football - 12/29/2023 - 1,000,000+ queries Ohio State football - 12/29/2023 - 500,000+ queries Penn State football - 12/29/2023 - 200,000+ queries We should see some College Football queries at the beginning of next month as the Championship game was held on January 8th. The Most Popular League As the regular season started to wind down, the queries for the NFL picked up. Here’s the rundown of keywords related to the National Football League. 49ers - 12/3/2023 - 1,000,000+ queries Packers - 12/3/2023 - 1,000,000+ queries Trevor Lawrence - 12/4/2023 - 1,000,000+ queries Cowboys - 12/10/2023 - 2,000,000+ queries Raiders - 12/14/2023 - 1,000,000+ queries Detroit Lions - 12/16/2023 - 1,000,000+ queries Bills - 12/23/2023 - 1,000,000+ queries 49ers - 12/25/2023 - 2,000,000+ queries Chiefs - 12/25/2023 - 1,000,000+ queries Browns - 12/28/2023 - 1,000,000+ queries Cowboys - 12/30/2023 - 2,000,000+ queries Chiefs - 12/31/2023 - 1,000,000+ queries As the month came to an end, the playoff picture was set. We can’t wait to see how the queries unfold in January. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.