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We have all had different coping mechanisms since the pandemic began. Stuck inside, many of us realized how lifeless our living spaces were. Some of us opted to adopt a living, breathing, loveable dog (see Sean Adams’ article on the top quarantine pooches), but for many who were not ready to take that plunge – we chose another way to bring life inside. Yes, I’m talking about houseplants.

 

Houseplants became a newfound passion for many during their days in quarantine, and existing plant parents only seemed to expand their brood. Time seemingly has ground to a halt for the past year, and new leaves on my plants remain one of the only ways I am convinced that any time has passed at all. 

 

To a pedestrian, keeping a plant alive may seem like child’s play. However as many of us new plant enthusiasts have learned, it is anything but. Many plants are sensitive, needy, and dare I say dramatic (looking at you, polka-dot plant!). As always when in doubt about really anything at all, troubled Americans turned to Google for help in their plant-parenting journey.

 

THE MOST POPULAR INDOOR PLANT DURING THE PANDEMIC: BATTLE OF THE PLANTS

 

We pulled historical data for the most searched houseplant keywords to see if the supposed quarantine plant craze is real (it is), and after that we set out to determine the ultimate pandemic plant. What was the most popular indoor plant during quarantine? Read on, reader.




N.B. We have done our best to account for data related to Seth Rogan’s new business “Houseplant”

 

First, to prove I am completely normal for acquiring over thirty plants since last March, we looked at thousands of the most searched queries for the past several years that contained the phrase “houseplant” or “house plant” (yes, it makes a difference to Google). You can see plants were enjoying some popularity in 2019, but their moment in the sun truly arrived right as quarantine began. They saw some drop off over the winter, but are on the rise again this spring. This may be because plants don’t do as great in the winter, or because this winter was particularly depressing and we could all barely take care of ourselves, let alone our plants. All in all, house plant queries increased 97% between February and May 2020, when they began to total over half a million searches per month. 

 

So, lots of folks decided that watching plants grow was more entertaining than anything else they were doing. Any millennial could have told you that. We wanted more; we wanted to know the absolute hottest quarantine plant. We wanted to know, if put to the test, who would prevail in a(n epic) battle of the plants?



MOST POPULAR HOUSE PLANTS

 

To start our investigation, we first gathered a list of common houseplants and plugged them into our search listening tools to find out the most searched plant types. We didn’t stop there, because we wanted to know not only the most Googled house plants in general, but the one that saw the biggest spike in popularity during quarantine.

 

Of our list of 60+ common plants, the only one that did not see an increase in search interest between March and May of 2020 was aloe vera (go figure). 

 

The most searched overall during May of 2020 -- the height of the plant craze -- was lily of the valley, followed by orchid and snake plant

 

 


HIGHEST QUARANTINE SEARCH INTEREST

 

When we looked at which plant had the most dramatic change of search volume from the pandemic, certain plants stood out. 

 

 

 

Although searches for lily of the valley skyrocketed during quarantine (+307% from March to May!), other plants made it out better with sustained interest post-spike. Notably, snake plants (+124%) and philodendrons (+124%) have held onto their newfound popularity quite well. Begonias (+233%) and hostas (+307%) and the lily of the valley both enjoyed lots of spring interest, but searches fell off in the winter. Today, they are rising once again to easily beat 2019 numbers. 


Why are people searching for these particular plants? We took a deeper dive to see what questions people ask Google about their photosynthesizing friends.

 

ARE LILY OF THE VALLEY POISONOUS?

 

You may be asking yourself: How cool even is lily of the valley? In short, it’s cute, smells good and will bloom in the off season if you keep it inside. Sounds good on the surface level, but we found there may be a dark side to this sweet lil’ plant. 

 

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It turns out the most searched question related to Lily of the Valley did not have to do with their soil preferences or water schedule. Instead, searchers wanted to know: Are lily of the valley poisonous? (yikes!)

 

Well, are they? Yes! Lilies of the valley are very poisonous to humans, dogs and cats. Do not, we repeat, do not chop up some lily of the valley for your next summer salad. If you don’t have kids, pets or you are just trying to go full Breaking Bad, Lily of the Valley might be the perfect fit for you. If your life is otherwise fulfilling and you don’t want to casually keep poison in your home, maybe consider another plant.

 

HOW OFTEN TO WATER SNAKE PLANT?

 

Ah yes, the forgiving snake plant, also known as “mother in law’s tongue” (rude!), is a favorite among those who struggle to keep a pet rock happy. First-time snake plant owners want to get down to basics, (probably hoping to keep a plant alive, for once) so their most popular question was how often to water a snake plant?

 

Snake plants like dryness and do not need much water at all. In fact, it’s more likely you will overwater your snake plant than the chances it will perish of thirst. Adjust accordingly, but a snake plant really only needs to be watered once every two weeks. Make sure you give it a good drink! 

 

https://www.thespruce.com/thmb/3ZzeafMMYBupme3O5dodMz3uoxI=/2048x1545/filters:no_upscale():max_bytes(150000):strip_icc()/snake-plant-care-overview-1902772-04-3f69d04885af4613bf2eda197704fe20.jpg 

 

HOW TO GROW BEGONIAS? 

 

Begonias are hideous (I said it) yet still somehow achieved huge popularity during the initial months of quarantine. Yes, they have beautiful flowers. Yes, they come in a huge variety of size and shape. However, if you aren’t ready to wait for it to bloom (could be years if you are a mediocre plant parent), you’re gonna get real sick of looking at those misshapen crinkly hunks of leaves. Trust me. 

 

https://images-na.ssl-images-amazon.com/images/I/91awtOV4jTL._AC_SL1500_.jpg

They happen to look pretty cool in this picture.

 

Popular questions searched about begonias are quite innocuous compared to the deathly lily of the valley. In fact, one of the most popular questions was simply how to grow begonias?

 

To which I would say, the only thing you have to remember is to not water it too much. Or too little. Also, it needs a good amount of sun, but also do not put it in a window with too much light. Oh, also, I’m sure you’ll do great at the whole plant thing, but don’t forget to fertilize it. But be very careful to not over fertilize! Prune it in the summer, but not too early. See? Plant parenthood is a piece of cake. 

 

HOW TO PROPAGATE PHILODENDRON? 

 

Philodendrons are the standbys of the plant world. Picture any plant right now, and there’s a good chance it's some variety of philodendron. Some of them have vines, some grow straight up and collectively they are all the craze. There are so many varieties, all seemingly unrelated to the next. There are the ultra-trendy monsteras, with their huge swiss-cheese leaves. Then there’s its cousin, the silver philodendron, that has shiny metallic patches on its leaves that cascade down vines.

 


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https://www.gardeningknowhow.com/wp-content/uploads/2014/03/cheese-plant.jpg 

Seriously, how are these plants related?!

 

Philodendrons are living in their golden age; everyone wants a piece. So it’s no wonder one of the most popular questions was how to propagate philodendron?

 

To propagate a philodendron, the primary thing you need is courage, especially if it’s your first time (listen, I know it is scary chopping up your babies). With clean scissors or a knife, you’re going to need to lop off a leaf node from somewhere on your plant. Anywhere a leaf grows out of is the magic spot that needs to come with your new plant cutting so it will grow new roots and can be healthy by the time you gift it as a thoughtful housewarming present to your friend. Once you’ve secured a chunk of plant that includes a node, it will have to be placed in soil or water until it grows those oh-so-important root systems. Usually after a few weeks your plant cutting will grow roots and can be replanted!

 

SO WHO WON THE BATTLE OF THE PLANTS?

 

We officially decree a tie between lily of the valley and snake plants as the ultimate champions of quarantine plant battle. Although lily of the valley had stronger overall interest during the height of the plant craze, the snake plant has managed to hold on tight to its increased popularity and benefitted the most from our collective suffering. Essentially, the winners are “poison” and “an outdated joke about mothers in law.” Congratulations!

 

Now, only one question remains: will these two plants reign supreme in 2021? We’ll have to wait and see.

 

A BIT ABOUT AMP SEO

 

Every day, there are 3.5 billion Google searches about everything under the sun (including plants). Google is everyones’ most trusted adviser, strategist, and confidant. To know what people search for is to know their true concerns. After all, why would you lie to Google? And if enough people search for the same thing, our search listening tools can pick it up, and we can analyze the inner workings of American minds.


By utilizing our Search Intelligence services, AMP can help you unlock a trove of valuable market intelligence data sourced directly from the Google queries of your customers. If you have an interest in analyzing search data to drive brand & business decisions or in monitoring search data on an ongoing basis for up-to-date audience insights, you may want to learn more about our SEO agency services.

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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for June 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. 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Check out the top Doodle driven queries for June 2022: Father's day - 6/18/2022 - 10,000,000+ queries Juneteenth - 6/19/2022 - 10,000,000+ queries Juneteenth gets a Doodle this year as it did last year.  This national holiday occurred on the Monday after Father’s Day in 2022, which also got its own Doodle.    More Holiday Queries Continuing the theme of holiday queries, we present the rest of the non-Doodle driven phrases here: When is Father's Day - 6/3/2022 - 100,000+ queries Is Juneteenth a federal holiday - 6/19/2022 - 200,000+ queries Happy Father's Day - 6/19/2022 - 100,000+ queries Summer solstice 2022 - 6/20/2022 - 500,000+ queries Father’s Day gets 2 appearances in the Daily Top 3 outside of the Doodle-attached query.  It’s interesting to see people asking when the holiday was happening. What we have seen over the past 3 years of data collection is that the search volume attached to Mother’s Day is more than the search volume attached to Father’s Day. We looked into the charts over the last 5 years and we found something interesting:   The search interest gap seems to be closing. The two peaks appear to be closer in 2022 as compared to previous years. We’re not sure why this trend is happening but the two holidays are becoming more equitable in terms of search interest.   A question about Juneteenth’s federal holiday status, which it became in 2021, and the first official day of summer round out our list for this keyword category.   All The Entertainment Here are the shows and films people were excited about in June 2022: The Boys - 6/2/2022 - 200,000+ queries Ms Marvel - 6/7/2022 - 200,000+ queries Hustle - 6/8/2022 - 200,000+ queries Spiderhead - 6/17/2022 - 200,000+ queries Hocus Pocus 2 - 6/28/2022 - 200,000+ queries Stranger Things' Season 4 - 6/30/2022 - 1,000,000+ queries Season 3 of The Boys and the miniseries Ms. Marvel debuted last month. June was a big month for Netflix. 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Johnny Depp - 6/1/2022 - 5,000,000+ queries Ramsay Hunt syndrome - 6/10/2022 - 5,000,000+ queries The first of the month had the verdict of the Johnny Depp/Amber Heard trial and Justin Bieber explained that he is suffering from Ramsay Hunt syndrome and needs to postpone dates.  We hope he gets back on the road soon.  His concert tour was named as a top entertainment topic for this summer in our Top Trends for Summer 2022 report.   Roe vs. Wade We discussed it in our May report that we would be monitoring the search volume for this Supreme Court decision and here’s what we collected: Supreme Court decisions today - 6/21/2022 - 200,000+ queries Roe vs Wade - 6/23/2022 - 5,000,000+ queries Roe vs Wade - 6/24/2022 - 10,000,000+ queries This topic dominated the search trends report for 3 days as people were trying to learn more about the court’s decision.  We will keep tracking other key SCOTUS decisions as the year continues. Stephen Breyer - 6/29/2022 - 500,000+ queries Stephen Breyer retired as a Supreme Court Justice and Ketanji Brown Jackson filled his seat on the bench.    The January 6th hearings continued in June 2022 and this witness drove people to search. Cassidy Hutchinson - 6/27/2022 - 2,000,000+ queries Cassidy’s testimony was held on the 27th which drove people to learn more about her and what she had to say under oath.   Sports The NBA finals were held in June and here’s the timeline of the queries related to the championship series: NBA Finals - 6/2/2022 - 2,000,000+ queries Warriors - 6/5/2022 - 1,000,000+ queries Golden State Warriors - 6/5/2022 - 500,000+ queries NBA - 6/8/2022 - 5,000,000+ queries NBA - 6/10/2022 - 2,000,000+ queries Celtics - 6/10/2022 - 2,000,000+ queries Draymond Green - 6/11/2022 - 100,000+ queries Klay Thompson - 6/16/2022 - 200,000+ queries Draymond Green - 6/17/2022 - 200,000+ queries We were rooting for a different outcome here in the AMP Boston office but we look forward to next year.   The Stanley Cup Playoffs and Finals also occurred last month. Check out this timeline of queries leading up to the eventual winner. Rangers - 6/4/2022 - 200,000+ queries Rangers - 6/8/2022 - 200,000+ queries Colorado Avalanche - 6/15/2022 - 500,000+ queries Colorado Avalanche - 6/24/2022 - 500,000+ queries NHL - 6/25/2022 - 500,000+ queries Tampa Bay Lightning - 6/25/2022 - 200,000+ queries Colorado Avalanche - 6/26/2022 - 200,000+ queries Congrats to the Colorado Avalanche for their win over the Tampa Bay Lightning. The NHL may not be as popular as the NBA from a search volume perspective, but the post-pandemic search timeline was nice to see.   Economic Woes With inflation, cryptocurrency values tanking, and the stock market dropping, what else could happen. Oh yeah, mortgage rates are rising. Bitcoin price - 6/12/2022 - 500,000+ queries Stock market - 6/13/2022 - 500,000+ queries Mortgage rates - 6/15/2022 - 500,000+ queries   None of these three phrases were queried over a million times in a day so we guess people weren’t that concerned or only a certain percentage of the population was concerned.   Weather Warnings Beyond Doodles, Google’s daily trends report can get skewed by user clicks on weather warnings.  We present the top queries related to weather in June 2022: Yellowstone National Park - 6/13/2022 - 500,000+ queries Excessive heat warning - 6/13/2022 - 500,000+ queries Severe thunderstorm warning - 6/14/2022 - 500,000+ queries The Yellowstone keyword is related to a flood that happened on the 13th. The other two phrases are related to mobile phone alerts that become queries when clicked on.  Weather-related keywords are making the daily top 3 more often.  There may be an idea of a 2022 retrospective in the works.   What Was Up With June 6th? The daily top three was made up of phrases related to popular tech companies. Apple - 6/6/2022 - 500,000+ queries Google Docs - 6/6/2022 - 500,000+ queries LinkedIn - 6/6/2022 - 500,000+ queries Apple had their 2022 Worldwide Developers Conference (WWDC22) on the 6th, which does drive searches from people seeking the latest from the company. The other two queries, we believe, were related to outages.  LinkedIn was reportedly down on the 6th.  We don’t see any evidence of Google Docs not being available on the 6th, but that’s our guess based on the history of this phrase. Did the Apple conference cause outages?  One may never know.   Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.