May 12, 2016

Look Inside Lululemon's Ultra-Sleek 'Concept' Store

The apparel retailer’s idea for their New York location is to make clothes that are super specific for weather patterns, commute patterns, and the personality of the city. The gear at the lab is less about athletic pursuits and more about life in the city, helping push Lululemon away from just “athleisure” and evolving their brand into fashion.

 Concept stores are becoming the future of retail.

Topics: Branding, Inspiration, Vertical - Fashion, Customer Journey, Design, Vertical - Retail

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