September 23, 2016

Instagram's COO On Exceeding 500,000 Advertisers and the App's Next Big Opportunity

 

instagram_update-1200x675.jpgThe number of advertisers on Instagram has more than doubled over the last six months and now exceeds 500,000, up from about 200,000 in February, the company announced on Thursday. But what this really highlights, says Instagram’s COO Marne Levine, is Instagram’s strength as a place to market to users’ passions, and that Instagram’s next ticker big opportunity is catering to small- and medium-sized businesses.

Go big and go small.

Topics: Instagram, Social Media, Advertising, App Development

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