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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for December 2021.

Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.

2021 Comes To a Merciful End

Another year comes to a close and so does our reporting of Google Trends analysis for 2021. It is sometimes fun to compare our takes with what Google’s marketing presents from its own data.  Their campaign showcased an increase in the search volume for the phrase “how to heal”.

Yes, we do see that uptick in Google Trends for that search term in this all time view. Looking at this chart, we can see that there are peaks in the month of July over the last few years, which lines up with a related phrase “how to heal tattoo”.  

Are we, as a people, trying to heal holistically from the pressures of the modern world or just from body art that we get in the summer?  We can only guess.

 

Last month, we saw top searched keywords in the typical categories: Sports, Entertainment, and Holidays. There were a few phrases attached to current events that are worth noting and a few keywords related to tech companies. With that, here’s our take on December 2021 Google Trends.

 

The Top Queried Phrases In December 2021

There were two Google Doodles that drove people to query a phrase in the search engine just by clicking on the modified logo:

  • Winter Season - 12/20/2021 - 10,000,000+ queries
  • New Year's Eve - 12/30/2021 - 10,000,000+ queries

Appropriate for this month, the start of winter and NYE doodles got people to interact with Google results

 

The third phrase, also queried ten million plus times, was less celebratory in nature with the passing of American actress Betty White on the 31st.

  • Betty White birthday - 12/31/2021 - 10,000,000+ queries

It’s curious that the phrase reported by Google Trends was related to her birthday in January as she was about to turn 100 on January 17th.  Typically when a famous person dies, their name is what is reported by Google Trends. We feel that this keyword shows that people were wondering how soon she was going to reach the century mark. 

 

‘Tis The Holiday Season

When we think of December, we think of holidays.  Here are the holiday-related queries from last month:

  • Pearl Harbor Day - 12/6/2021 - 500,000+ queries
  • NORAD Santa tracker - 12/23/2021 - 2,000,000+ queries
  • Merry Christmas - 12/24/2021 - 1,000,000+ queries
  • New Year's Day - 12/31/2021 - 5,000,000+ queries

We can attribute some of the query volume of the New Year’s Day term to a Doodle that was published on Jan.1. Knowing that Google is on Pacific Standard Time, some of that New Year query volume was captured on the 31st.

What Do You Want To Watch?

We love our TV shows. Here are the most popular ones that aired or premiered in December 2021:

  • Facts of Life Live - 12/7/2021 - 200,000+ queries
  • And Just Like That - 12/8/2021 - 500,000+ queries
  • Miss Universe - 12/11/2021 - 500,000+ queries
  • Who won The Voice 2021 - 12/13/2021 - 500,000+ queries
  • The Witcher - 12/17/2021 - 500,000+ queries

The AMP SEO team thinks that if a movie title appears in the top 3 phrases in Google Trends daily searches, people will go see it in droves. If it appears across multiple days, then it really has high interest.

  • Spider-Man: No Way Home - 12/14/2021 - 1,000,000+ queries
  • Spider-Man: No Way Home - 12/16/2021 - 500,000+ queries
  • Matrix - 12/22/2021 - 1,000,000+ queries
  • Sing 2 - 12/22/2021 - 200,000+ queries
  • Don't Look Up - 12/24/2021 - 1,000,000+ queries

Now The Matrix Resurrections, Sing 2, and Don’t Look Up are probably going to be viewed by many people, but Spider-Man: No Way Home is on its own level. As of this writing, the film has earned $668.8 million to date and is the sixth-highest-grossing U.S. distributed theater movie of all time. Over the course of 2021, the film appeared in Google Trends Top 3 queries on seven separate dates.  From Google Trends, we could see that the buzz/hype for this movie was enormous.

 

Weather Event and Other Natural Occurrences

There were a few weather events that drove people to search.  Some, unfortunately, were deadly:

  • Hawaii blizzard - 12/3/2021 - 200,000+ queries
  • Mayfield, Ky - 12/10/2021 - 5,000,000+ queries
  • Meteor shower tonight - 12/13/2021 - 200,000+ queries
  • Colorado - 12/30/2021 - 2,000,000+ queries

The devastating tornado that affected Mayfield, KY among other towns and cities was the event that drove the most volume.

 

Yep, More COVID-19 Queries

Just when we thought we were out of the woods, the Omicron variant brought COVID cases back up. Right after Christmas, people were searching about COVID:

  • CDC COVID guidelines - 12/27/2021 - 1,000,000+ queries
  • Walgreens COVID testing - 12/27/2021 - 500,000+ queries

We really hope we don’t have to report any COVID keywords in 2022. 

 

What’s Going On In Tech?

We categorized these phrases as tech-related but their intent varies.

  • Spotify Wrapped 2021 - 12/1/2021 - 2,000,000+ queries
  • Bitcoin - 12/3/2021 - 200,000+ queries
  • AWS outage - 12/7/2021 - 500,000+ queries

 

Let’s get the phrases with negative intent out of the way first. On the 3rd, Bitcoin lost value and Amazon Web Services had an outage on the 7th. On the positive side, we love the Spotify Wrapped feature and look forward to it each December. From its inclusion in the daily Top 3, it appears that many people enjoy it too. 

Looking at search volume over the last 5 years, it looks like 2020 was the bigger year for Wrapped.  We’ll see what 2022 will bring for the music streaming company.

 

The Wide World of Sports

Over the last three years of recording this data, we know that sports-related keywords get the most volume. We decided to break down the most popular phrases into their own sub-categories:

The 5 million plus club had a couple of notable deaths and a college football team:

  • Demaryius Thomas - 12/9/2021 - 5,000,000+ queries
  • John Madden - 12/28/2021 - 5,000,000+ queries
  • Alabama football - 12/31/2021 - 5,000,000+ queries

Jake Paul boxes and people are interested in his bouts:

  • Jake Paul - 12/17/2021 - 1,000,000+ queries
  • Jake Paul vs Tyron Woodley - 12/17/2021 - 500,000+ queries
  • Jake Paul - 12/18/2021 - 2,000,000+ queries

European Football has fans in the USA:

  • Manchester United - 12/2/2021 - 200,000+ queries

The most popular NFL teams are the ones that are searched the most:

  • Cowboys - 12/2/2021 - 2,000,000+ queries
  • Patriots - 12/6/2021 - 2,000,000+ queries
  • Steelers - 12/9/2021 - 2,000,000+ queries
  • Packers - 12/12/2021 - 2,000,000+ queries
  • Dallas Cowboys - 12/12/2021 - 2,000,000+ queries
  • Rams - 12/13/2021 - 2,000,000+ queries
  • Patriots - 12/18/2021 - 2,000,000+ queries
  • Tampa Bay Buccaneers - 12/19/2021 - 2,000,000+ queries
  • Packers - 12/25/2021 - 2,000,000+ queries
  • Dallas Cowboys - 12/26/2021 - 2,000,000+ queries
  • Miami Dolphins - 12/27/2021 - 2,000,000+ queries

We can say the same thing about college football teams too:

  • Oregon football - 12/3/2021 - 500,000+ queries
  • Alabama vs Georgia - 12/4/2021 - 2,000,000+ queries
  • Michigan football - 12/4/2021 - 2,000,000+ queries
  • Georgia Football - 12/4/2021 - 2,000,000+ queries
  • Michigan football - 12/5/2021 - 2,000,000+ queries
  • Army Navy game - 12/10/2021 - 1,000,000+ queries
  • Oklahoma football - 12/29/2021 - 500,000+ queries

Over the last three years of recording this data, we know that sports-related keywords get the most volume. We decided to break down the most popular phrases into their own sub-categories:

 

The 5 million plus club had a couple of notable deaths and a college football team:

  • Demaryius Thomas - 12/9/2021 - 5,000,000+ queries
  • John Madden - 12/28/2021 - 5,000,000+ queries
  • Alabama football - 12/31/2021 - 5,000,000+ queries

Jake Paul boxes and people are interested in his bouts:

  • Jake Paul - 12/17/2021 - 1,000,000+ queries
  • Jake Paul vs Tyron Woodley - 12/17/2021 - 500,000+ queries
  • Jake Paul - 12/18/2021 - 2,000,000+ queries

European Football has fans in the USA:

  • Manchester United - 12/2/2021 - 200,000+ queries

The most popular NFL teams are the ones that are searched the most:

  • Cowboys - 12/2/2021 - 2,000,000+ queries
  • Patriots - 12/6/2021 - 2,000,000+ queries
  • Steelers - 12/9/2021 - 2,000,000+ queries
  • Packers - 12/12/2021 - 2,000,000+ queries
  • Dallas Cowboys - 12/12/2021 - 2,000,000+ queries
  • Rams - 12/13/2021 - 2,000,000+ queries
  • Patriots - 12/18/2021 - 2,000,000+ queries
  • Tampa Bay Buccaneers - 12/19/2021 - 2,000,000+ queries
  • Packers - 12/25/2021 - 2,000,000+ queries
  • Dallas Cowboys - 12/26/2021 - 2,000,000+ queries
  • Miami Dolphins - 12/27/2021 - 2,000,000+ queries

We can say the same thing about college football teams too:

  • Oregon football - 12/3/2021 - 500,000+ queries
  • Alabama vs Georgia - 12/4/2021 - 2,000,000+ queries
  • Michigan football - 12/4/2021 - 2,000,000+ queries
  • Georgia Football - 12/4/2021 - 2,000,000+ queries
  • Michigan football - 12/5/2021 - 2,000,000+ queries
  • Army Navy game - 12/10/2021 - 1,000,000+ queries
  • Oklahoma football - 12/29/2021 - 500,000+ queries

An NBA player broke the three-pointer record: 

  • Steph Curry - 12/14/2021 - 500,000+ queries

Lastly, UFC has a large following too:

  • UFC - 12/11/2021 - 2,000,000+ queries

There were more sports related phrases, 46 in all.  When you collect 93 phrases and their estimated search volume on a daily basis, you get a good understanding of how popular sports are in the USA.

 

Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

Until next month.

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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for August 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. August 2022 - A Summary Looking through the top queried phrases by day last month, there were a few topics that surfaced as macro trends. As primary elections happened across different states, candidates and ballot questions landed in the top 3 daily queries.  The NFL preseason stoked interest in fans as they searched for their favorite team in Google results. The other big sports topic was Champions League soccer and we’ll present the sheer number of queries related to that European-centric subject. Lastly, there were TV and films that people wanted to learn more about and we’ll examine which ones were the most popular.   A Doodle and a Travolta Curiosity These two phrases were the only two that made the elusive 10 million plus club last month. Anna Mani - 8/22/2022 - 10,000,000+ queries Google changed their logo on August 23rd to celebrate “the 104th birthday of Indian physicist and meteorologist Anna Mani, one of the country’s first female scientists.”  You can read more about her on their post. We tend to see interesting Doodles get top query status as the logo is hyperlinked to a result page tied to a keyword - in this case, “Anna Mani”.  The second phrase is a bit of a head scratcher but it’s not unprecedented.  John Travolta - 8/8/2022 - 10,000,000+ queries On August 8th, Olivia Newton-John passed away and the news sent people to Google to search. When we first looked at Google's Daily Search Trends, it was her name that was the top query. From our experience, it takes 24 hours for the report to finalize.  We have seen queries shift or change completely when we revisit the report after that 24 hour period. When we looked back at the daily top 3 for August 8th on August 10th, the phrase above replaced the Olivia Newton-John query and it was the top queried phrase of the day.  The other surprising thing was there were no Olivia Newton-John related phrases in the top 3 at all.   SInce we have been collecting this data for years now, we recalled this same sort of phenomena happening when Kelly Preston, John Travolta's wife, died in 2020.  Here’s the top phrase from July 12th of that year: John Travolta - 7/12/2020 - 10,000,000+ queries Again, there are no queries related to Kelly Preston in the daily top three of that day.  The phrase that was reported was John Travolta’s name.  The AMP team is not sure what to make of this reporting shift. It doesn’t make sense that his name would be a higher queried phrase than either Olivia’s or Kelly’s.  It does make us wonder what kind of query consolidation is happening as the Daily Search Trends report gets finalized.  Is there a knowledge graph consideration? Does the weight of the John Travolta entity make the report combine related terms underneath it?  It’s odd, for sure, and for it to happen twice in the last two years is odder.  Pet Holidays Did you know that August has two days that celebrate two of the most popular household pets?  We didn’t either. CAT - 8/7/2022 - 1,000,000+ queries National Dog Day - 8/26/2022 - 200,000+ queries On International Cat Day, Google implemented a search result “Easter Egg” where the result page for the query “cat”  was altered with animation.   Although dogs are certainly more popular than cats nationwide, the enhanced result page helped to drive more search queries for cats on their special day this year.   Martin vs. Tolkien and Other Entertainment Every month, TV show and movie queries make the daily top 3.  AMP likes looking for these phrases to figure out how large the audience is for each.  Here are the top movie related keywords from August 2022: Batgirl - 8/2/2022 - 200,000+ queries Prey - 8/3/2022 - 200,000+ queries Prey - 8/5/2022 - 500,000+ queries Orphan: First Kill - 8/18/2022 - 200,000+ queries So, the Batgirl query is a bit of an anomaly since the volume behind it is related to the decision to never release this movie by Warner Bros. People really wanted to know where they could see the latest installment of the Predator franchise, Prey (Hint: Hulu & Disney+) Lastly, the horror film, Orphan: First Kill also received a top 3 query phrase placement on the 18th a day before its release date. A couple of non-epic fantasy TV shows made our collection. They include a new series about an established character and an awards show:   Wednesday Netflix - 8/17/2022 - 100,000+ queries VMAs 2022 - 8/28/2022 - 1,000,000+ queries Netflix is producing a TV series about Wednesday Addams, a character from the fictional Addams Family.  A trailer for the show was released on the 17th.  Also, The MTV Video Music Awards still stir a buzz and search interest in this year’s show drove more than a million queries on the day it aired. As we alluded to in the previous section, the biggest news for the TV audience was the release of 2 anticipated fantasy shows last month: House of Dragon - 8/21/2022 - 2,000,000+ queries Rings of Power - 8/31/2022 - 200,000+ queries From the query volume, it appears that the Game of Thrones prequel series is more popular than the Lord of the Rings prequel series. We’ll keep monitoring to see which show’s season finale makes the daily top 3.  Elections and Federal Acts With the first wave of elections this year, we saw some queries related to US politics with high volumes last month, if only for a day.  Liz Cheney - 8/15/2022 - 1,000,000+ queries Harriet Hageman - 8/16/2022 - 500,000+ queries Alaska primary 2022 Results - 8/16/2022 - 200,000+ queries Mary Peltola - 8/31/2022 - 500,000+ queries On the 16th, U.S. representative for Wyoming Liz Cheney lost in the Republican primary to Harriet Hageman.The Alaska primary results were also popular as it led to Sarah Palin loss to Mary Petola in the special election to replace the late Rep. Don Young.  The other topics in this category were related to the Kansas special election and two measures moving forward in the Federal government. Kansas abortion amendment - 8/2/2022 - 500,000+ queries Inflation Reduction Act - 8/7/2022 - 200,000+ queries Student loans - 8/23/2022 - 2,000,000+ queries Voters in Kansas decided to keep abortion legal in the state.  The Inflation Reduction Act getting voted into law and details of the student loan forgiveness program drove people to search.    August 2022’s Sports-Related Queries Do you know what gets keywords related to the NFL back into Google’s daily search trends?  The preseason. Raiders - 8/4/2022 - 500,000+ queries NFL - 8/4/2022 - 500,000+ queries Patriots - 8/11/2022 - 200,000+ queries 49ers - 8/12/2022 - 500,000+ queries Zach Wilson - 8/12/2022 - 500,000+ queries Steelers - 8/13/2022 - 500,000+ queries Dallas Cowboys - 8/13/2022 - 500,000+ queries Patriots - 8/19/2022 - 200,000+ queries 49ers - 8/20/2022 - 200,000+ queries 49ers - 8/25/2022 - 200,000+ queries Packers - 8/25/2022 - 200,000+ queries Dallas Cowboys - 8/26/2022 - 200,000+ queries Chicago Bears - 8/27/2022 - 200,000+ queries Steelers - 8/28/2022 - 500,000+ queries Did your favorite team make the list?  If so, you’re in good (large) company.  Major League Baseball’s season is still going on and a couple of phrases were  Juan Soto - 8/1/2022 - 1,000,000+ queries Field of Dreams Game 2022 - 8/11/2022 - 500,000+ queries Juan Soto was included in a major trade between the Washington Nationals and the San Diego Padres.  The new featured game that takes place near a corn field also drove people to search for more information about it. If you didn’t think European soccer was popular in the USA, think again. Fulham vs Liverpool - 8/6/2022 - 200,000+ queries Everton vs Chelsea - 8/6/2022 - 200,000+ queries West Ham vs Man City - 8/7/2022 - 200,000+ queries Real Madrid - 8/9/2022 - 500,000+ queries Real Madrid - 8/13/2022 - 500,000+ queries Chelsea vs Tottenham - 8/14/2022 - 500,000+ queries Liverpool vs Crystal Palace - 8/15/2022 - 200,000+ queries Leeds United vs. Chelsea - 8/21/2022 - 200,000+ queries Man United vs Liverpool - 8/22/2022 - 500,000+ queries Champions League draw - 8/24/2022 - 500,000+ queries Liverpool vs Bournemouth - 8/27/2022 - 500,000+ queries Some members of the AMP team have a theory that online sports betting has increased the visibility of the Champions League in this country.  Looking at the phrases that are match-related where both teams are included, the checking of scores may be a reason for this query volume. Finally, Serena Williams’s progress in her last U.S. Open drove people to learn more.  She announced her retirement earlier last month.  Serena Williams - 8/29/2022 - 1,000,000+ queries Other Topics Worthy of Mention Working with CPG brands, we monitor search queries for them to keep check on negative sentiment.  You hate to see it, but recalls can wreak havoc for a brand.  August 2022 was not a good month for Capri Sun Group Holding: Capri Sun recall - 8/15/2022 - 200,000+ queries People were looking to the skies with the full moon and the Aurora Borealis on their minds last month: Full moon August 2022 - 8/9/2022 - 200,000+ queries Northern Lights - 8/17/2022 - 200,000+ queries They kept thinking about those skies in anticipation of our continuing mission to the moon Artemis launch - 8/28/2022 - 1,000,000+ queries Maybe someday that rocket will blast off. Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

AMP Agency’s Top Trends of Fall 2022 Predictions Report   AMP Agency has published another report as a part of their Search Insights service. This report is available for download and provides consumer and audience insights to help inform your marketing and business decisions for the Autumn season. AMP Agency’s SEO Supervisor Kevin Davis dug deep into search query data to gather useful insights for this report. “We learned a lot from producing the Summer Trends report.  Using the tools available to us, we were able to not only find products, events, and activities relevant to this time of year but also predict the ones that will be very popular this year. Looking back at query data for the past 4 years, you can see increases in volume that we feel is a good indicator of interest in the future.  I am excited to share our findings in this report.”  The Top Trends of Fall 2022 report has insights on 40 topics across 8 different categories including holidays, home decor, and food & drink.  The data presented in the report is pulled straight from Google’s Keyword Planner (US only) and is paired with our analysis of why we think the topic will increase in popularity this Autumn. Download our 2022 Fall Trends report and learn more about our seasonable predictions for this coming season.

  • 2 min read
  • September 8, 2022