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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for September 2022.

Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.

Three Main Topics - September 2022

If we had to boil the month of search topics down to three (not that anyone is asking us to do that), we’d say: Hurricane Ian, The Queen, and Adam Levine. Beyond that trio, we had a couple of Google Doodles that drove queries.  We got a good sense of what people were watching on big and small screens.  Apple released a new phone, we celebrated coffee, and wanted to know how big the interest rate increase was.  We are still wondering if the Artemis rocket will launch and we love football on the professional and collegiate level.  Let’s examine the details.

Top Queries of the Month

There were four keyword phrases that were queried over 10 million times in a 24 hour period, according to Google Trends.  A couple were driven by Google Doodles:

  • Labor Day - 9/4/2022 - 10,000,000+ queries
  • How do i register to vote - 9/19/2022 - 10,000,000+ queries

Google Doodles are modifications to the Google logo where, when clicked, direct people to a results page.  The query that is attached to the result page gets recorded by Google Trends’ Daily Trend report.  We had some clicks on a Labor Day Doodle along with a call to register to vote.

Before you started reading this post, you probably knew that the biggest news story of the month was the death of Queen Elizabeth II.  Here’s the timeline of keywords throughout the month:

  • Queen Elizabeth - 9/6/2022 - 10,000,000+ queries

Two days before her death, the queen met with the new British Prime Minister Liz Truss and there was a photo taken at the meeting. This event led to lots of searches in Google.

  • Queen - 9/8/2022 - 10,000,000+ queries
  • Prince Charles - 9/8/2022 - 5,000,000+ queries
  • Princess Diana - 9/8/2022 - 1,000,000+ queries

On the day of her death, the top three most queried keywords were of the Queen, her son, and Princess Diana.

  • Queen Elizabeth funeral - 9/18/2022 - 1,000,000+ queries

People search for information about her funeral on the 18th.  

Top Viewing Choices

Do you ever wonder what films or TV shows people are the most excited to see?  Search query volume is a good indicator of excitement levels.  Here’s the list of the most searched, video-based entertainment in September 2022:

  • Don't Worry Darling - 9/5/2022 - 2,000,000+ queries
  • Ana de Armas - 9/28/2022 - 500,000+ queries
  • Hocus Pocus 2 - 9/30/2022 - 2,000,000+ queries

The opening weekend of Olivia Wilde’s film Don’t Worry Darling was certainly buzzworthy with two million queries behind it.  Ana de Armas plays Marilyn Monroe in the movie, Blonde, and it was released on Netflix on the 28th.  Finally, the sequel to the 1993 film Hocus Pocus made its debut on the 30th.

  • Cobra Kai - 9/9/2022 - 500,000+ queries
  • Emmy winners 2022 - 9/12/2022 - 1,000,000+ queries
  • Andor - 9/20/2022 - 200,000+ queries
  • Dahmer Netflix - 9/21/2022 - 500,000+ queries

For TV shows, Cobra Kai launched its 5th season on the 9th while Emmy winners were looked up on the 12th.  On the 20th, people were excited to see the Star Wars series Andor start streaming on Disney+ the next day and the release biographical series Dahmer – Monster: The Jeffrey Dahmer Story drove people to search on the 21st.

Oh My - Adam Levine

We typically don’t include celebrity scandal news in these reports unless it just can’t be ignored. This timeline of queries over the course of four days made it difficult not to examine it.

  • Adam Levine - 9/19/2022 - 1,000,000+ queries
  • Adam Levine cheated on wife - 9/20/2022 - 200,000+ queries
  • Adam Levine messages - 9/22/2022 - 200,000+ queries

The AMP team thinks it’s fairly amazing that this story had such stay power. Furthermore, the list of keywords goes from a general query of the singer’s name to the specific messages he sent.  It’s like a real world example of a search keyword consideration funnel!

Celebrate Coffee

We do love our coffee in the USA and there is a day to celebrate it every year.  

  • National Coffee Day 2022 - 9/29/2022 - 200,000+ queries

We predicted that interest in this special day would be high this Autumn.  Let’s see what the Google Trends chart shows on the search term “national coffee day” over the last 5 years.

From this chart, you can see the interest (query volume) was larger last year. Not satisfied with these results, we looked at different queries, used the Google Trends topic “International Coffee Day to generate the data in the chart, and adjusted the category to Food & Drink and didn’t see anything that indicated the holiday was more popular this year.  Still, these national food and drink holidays can be a day on the calendar for brands to plan campaigns around.

A Brand To Save The World

Sometimes brand names make the daily trend top 3.  In September 2022, one of those brands was Patagonia.

  • Patagonia - 9/14/2022 - 500,000+ queries

On the 14th, the founder, Yvon Chouinard, announced that he was transferring ownership to a trust created to protect the firm’s values, as well as a nonprofit organization giving away all profits to protect the planet. AMP Agency had the pleasure of working with Patagonia and the details of our engagement are in this case study.

The Annual Apple Update

Another brand driving search queries last month was Apple. l 

  • Apple event - 9/6/2022 - 500,000+ queries
  • iPhone 14 - 9/7/2022 - 5,000,000+ queries
  • Google Maps - 9/12/2022 - 1,000,000+ queries

At their event, they announced their latest iPhone.  Later on in the month, Google announced new features of their Maps app for iOS.  These changes enticed people to learn more via search.

Interest Rates Keep Rising…

To counter inflation, the Federal Reserve announced an increase to interest rates in September.

  • Fed rate hike - 9/21/2022 - 200,000+ queries

Queries related to the economy have been gaining popularity over recent months.  We’ll keep monitoring these phrases and will discuss them in these monthly posts.

…But The Rockets Stays Grounded

We thought for sure that the Artemis rocket was going to launch last month after the mission was delayed in August. Well, no, that didn’t happen.

  • Artemis launch - 9/2/2022 - 1,000,000+ queries
  • NASA - 9/26/2022 - 500,000+ queries

The NASA query was driven by the news the organization was postponing the launch again due to Hurricane Ian. 

Hurricane Ian’s Path

Over the span of six days, people searched for more information about this destructive and deadly Category 4 hurricane.   

  • Hurricane Tracker - 9/23/2022 - 1,000,000+ queries
  • Hurricane Ian - 9/24/2022 - 1,000,000+ queries
  • Hurricane Ian - 9/24/2022 - 1,000,000+ queries
  • Ian path - 9/25/2022 - 2,000,000+ queries
  • Hurricane Ian tracker - 9/26/2022 - 5,000,000+ queries
  • Florida Hurricane - 9/26/2022 - 500,000+ queries
  • Ian - 9/28/2022 - 2,000,000+ queries

The timeline of keyword phrases shows how the topic developed over time, how many queries there were about the topic (noting that it caused a glitch in Google Trends reporting as it listed the same phrase twice on the 24th, and the importance of search in times of crisis. It’s clear the Google is trying to understand the motivation behind these keywords related to emergency situations as we can see from this Opinion Rewards question:

College Football Teams

With the calendar change, people’s attention turns to the gridiron. Take a look at the list of College Football queries last month:

  • Ohio State football - 9/3/2022 - 2,000,000+ queries
  • LSU football - 9/3/2022 - 500,000+ queries
  • LSU football - 9/4/2022 - 1,000,000+ queries
  • Clemson football - 9/5/2022 - 1,000,000+ queries
  • Texas A&M football - 9/10/2022 - 500,000+ queries
  • Ohio State football - 9/10/2022 - 500,000+ queries
  • Florida State football - 9/16/2022 - 200,000+ queries
  • App State football - 9/17/2022 - 500,000+ queries
  • Nebraska football - 9/17/2022 - 200,000+ queries
  • Syracuse football - 9/17/2022 - 100,000+ queries
  • Clemson football - 9/24/2022 - 500,000+ queries

Did your favorite team make the list?  If not, did your favorite NFL team make this list?

Another NFL Season

  • Dallas Cowboys - 9/11/2022 - 2,000,000+ queries
  • NFL - 9/11/2022 - 2,000,000+ queries
  • Steelers - 9/11/2022 - 1,000,000+ queries
  • Chiefs - 9/15/2022 - 2,000,000+ queries
  • Packers - 9/18/2022 - 1,000,000+ queries
  • Eagles - 9/19/2022 - 2,000,000+ queries
  • Steelers - 9/22/2022 - 2,000,000+ queries
  • Packers - 9/25/2022 - 1,000,000+ queries
  • Buffalo Bills - 9/25/2022 - 1,000,000+ queries

Teams weren’t the only part of the NFL that drove queries.  Unfortunately, injuries to starting quarterbacks did as well.

  • Justin Herbert Injury - 9/15/2022 - 500,000+ queries
  • Trey Lance - 9/18/2022 - 1,000,000+ queries
  • Tua Tagovailoa - 9/29/2022 - 5,000,000+ queries

More NFL queries will fill our reports until February.  That’s a prediction you can bet on.

Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

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  • 3 min read
  • September 14, 2023

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for July 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Search Is Sizzling In July Actually, the total search volumes for the phrases we collected in July 2023 were lower compared to June so sizzling may be an exaggeration. We can’t say for certain why the reported search volumes were lower. There could have been a change in the way Google Trends was reporting query volume. The team likes to think that the people are out and about and not looking at their phones as much. Oh sure. Looking across the keywords, we had several celebrity deaths that made up the most searched topics of the month. The 4th of July holiday and the guy who seems undeniably connected to it made our report. We have an understanding at what movies, TV, and music were popular last month along with how much big jackpots of money captivated the search audience. Carlee Russell was someone people wanted to know more about and there was a lot of interest in the sport of soccer. Lastly, changes at Twitter and the launch of Threads had us excited to share more from the category of social media. Here’s what we have for you in this report! We Say Goodbye Sadly, the queries with the most volume from the past month were driven by celebrity deaths: Tony Bennett - 7/21/2023 - 2,000,000+ queries Sinead O'Connor - 7/26/2023 - 5,000,000+ queries On the last day of the month, two other entertainers passed away. Angus Cloud - 7/31/2023 - 5,000,000+ queries Paul Reubens - 7/31/2023 - 2,000,000+ queries We tend not to report on the query related to celebrity deaths but last month, two of these phrases were the only ones to be reported as having over 5 million queries for the day. The Fourth Fireworks, parades, and Joey Chestnut. These are the things that come to mind when we think about the Fourth of July holiday. You may not agree with the last item in the series, but the competitive eater has made our report over the past 3 years! Joey Chestnut - 7/2/2023 - 100,000+ queries Independence Day - 7/3/2023 - 200,000+ queries Fourth of July - 7/3/2023 - 2,000,000+ queries Joey Chestnut - 7/4/2023 - 500,000+ queries Take a look at the rising search popularity of his name in this Google Trends graph! Like it or not, Joey Chestnut is becoming a regular feature for the holiday. Summer Entertainment There were a few movie titles in our list from July 2023: Sound of Freedom - 7/3/2023 - 200,000+ queries Wonka - 7/11/2023 - 100,000+ queries Barbie movie - 7/20/2023 - 2,000,000+ queries The Sound of Freedom was released in theaters on July 4 and the Wonka film trailer dropped on the 11th. What seems to be the movie of the summer if not the year, Barbie hit the big screens on July 21st. Here are the queries that made our list that are related to TV shows. Emmy nominations 2023 - 7/12/2023 - 200,000+ queries The Summer I Turned Pretty - 7/13/2023 - 200,000+ queries Golden Bachelor - 7/17/2023 - 100,000+ queries Lastly, Travis Scott released an album on the 28th and people wanted to know more: Utopia Travis Scott - 7/27/2023 - 200,000+ queries Dreams of Free Money It seems like once or twice a year we get a large lottery jackpot that stirs up search interest. In July, we had two: Powerball - 7/8/2023 - 200,000+ queries Mega Millions - 7/8/2023 - 200,000+ queries Powerball - 7/11/2023 - 500,000+ queries Powerball - 7/15/2023 - 500,000+ queries Powerball numbers - 7/18/2023 - 500,000+ queries Powerball - 7/18/2023 - 1,000,000+ queries Powerball - 7/18/2023 - 2,000,000+ queries As you can see, the Powerball lottery game was very popular in July. Even though Mega Millions saw one entry in July when no one won the $427 million prize, The Powerball jackpot hit 1 billion dollars on the 18th and there was one winner for the drawing on the 20th. The Curious Case of Carlee Russell Carlee Russell’s name was reported on news outlets as someone who was kidnapped. Carlee Russell - 7/14/2023 - 500,000+ queries Carlee Russell found - 7/15/2023 - 1,000,000+ queries Carlee Russell - 7/19/2023 - 1,000,000+ queries The Alabama woman admitted later that she staged her own kidnapping and turned herself in and was charged with making false reports. Some Keywords Related To Politics Here are the phrases that made Google’s Daily Trends top 3 last month. Cocaine found in White House - 7/4/2023 - 100,000+ queries Student loan forgiveness - 7/14/2023 - 200,000+ queries Mitch McConnell - 7/26/2023 - 1,000,000+ queries Besides all the holiday festivities, people wanted to know about the cocaine found at the White House. We guess we’ll never know. On the 14th, the Biden Administration announced it would forgive the loans for 804,000 borrowers and on the 26th, Kentucky Senator Mitch McConnell had an episode where he stopped talking while being interviewed by reporters and was escorted from the podium where he was speaking. Soccer Keywords We are going to call it soccer in this report, but the sport better known as football around the world drove many people to search last month. The USMNT was involved in the CONCACAF Gold Cup tournament. Here are some queries that were related to it that made our collection. USA vs Trinidad and Tobago - 7/2/2023 - 100,000+ queries Mexico vs Costa Rica - 7/6/2023 - 200,000+ queries USA vs Panama - 7/12/2023 - 200,000+ queries The USWNT played in the 2023 FIFA Women's World Cup and search interest in that team and their matches was strong and they also made the list. Women's World Cup - 7/19/2023 - 500,000+ queries USWNT - 7/20/2023 - 100,000+ queries U.S. Women's Soccer - 7/21/2023 - 200,000+ queries USA vs Netherlands - 7/26/2023 - 200,000+ queries Women's World Cup - 7/27/2023 - 200,000+ queries It figures that after a world famous player joins your club that suddenly the team name is getting queried every time you play. Inter Miami - 7/21/2023 - 1,000,000+ queries Inter Miami - 7/25/2023 - 500,000+ queries We’ll keep an eye on how many times this team makes our list for the rest of the year. Major League Baseball There is another major league playing games in the summer. MLB had their All-Star game in July but searchers mostly cared about the Home Run Derby. Home Run Derby 2023 - 7/9/2023 - 200,000+ queries Home Run Derby - 7/10/2023 - 500,000+ queries The trade deadline for the league actually occurred on the first of August but people still wanted to see the flurry of trades. MLB Trade Deadline - 7/31/2023 - 200,000+ queries Sorry Mets fans. Interest In Other Sports Too Queries related to big events in Tennis and Boxing made our list. Carlos Alcaraz - 7/14/2023 - 200,000+ queries Wimbledon - 7/16/2023 - 1,000,000+ queries The Wimbledon tournament was played in July 2023 and Carlos Alcaraz was the Men’s Singles winner. Spence vs Crawford - 7/28/2023 - 200,000+ queries Crawford vs Spence - 7/28/2023 - 200,000+ queries Errol Spence Jr vs Terence Crawford - 7/29/2023 - 200,000+ queries The boxing match between Errol Spence Jr. and Terrence Crawford was fought on the 29th. As you can see, there were many ways to search for this bout. On the 29th, Crawford defeated Spence via TKO. Prime Day Amazon had their big deal day for Prime members as they typically do in July. Amazon Prime Day - 7/10/2023 - 1,000,000+ queries The search volume is almost back to pre-pandemic levels but not quite where it was in July 2019: ‘ Twitter, Threads, and X We finish up this edition of our search trends report with all the big happenings with social media platforms. Here’s a timeline of all the things searchers wanted to know more about with the changes at Twitter (X) and Meta: Rate limit exceeded Twitter - 7/1/2023 - 200,000+ queries Threads - 7/5/2023 - 1,000,000+ queries Twitter rebrand - 7/23/2023 - 200,000+ queries For some reason, there were limits put in place for the number of tweets users could view in a day, with different limits for verified and unverified accounts. Meta launched Threads on the 5th, much to the surprise of social media managers everywhere. We shall see how this new platform evolves as we have been viewing Twitter’s many changes over the course of 2023, which includes its rebrand to X. Update all of your social icons! Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

When you’re first starting out on social media, you may be heeding advice to “just show up” on each platform. Great advice, nonetheless, but there’s an opportunity to diversify your content and give it a more native fit for each social media platform. Establishing distinct channel strategies ensures that you’re engaging most effectively with that channel’s audience. Consumers use different apps for different reasons.Your audience on Instagram is completely different from your audience on Twitter or TikTok. More importantly, media dimensions, character limits, and the overall strategy and objective vary depending on what social media platform you’re using. Content can be repurposed to ensure it communicates the brands' message across different platforms,however, it should always be tweaked to fit the social channel’s needs and to increase engagement. Let’s take a look at a few popular platforms and how to optimize your content on each one. Instagram Instagram is a staple when a brand is trying to showcase their visual DNA. Most brands only have about 3 seconds to capture consumers’ attention, so they’ll want to get a good understanding of what you’re about from just a photo. No matter the industry, people will be coming to your brand’s Instagram profile to see what the products or services offered look like and take a peek at the aesthetics offered inside as well. Instagram is a visual storytelling app. Feed posts allow you to show the bigger picture, while story posts are where your consumers can see every step along the journey. Through story interactions, reels, and direct messages, there’s also a wide-open opportunity to develop a community surrounding your brand. X (previously Twitter) A community manager’s dream (or nightmare), X (previously Twitter) allows you to speak directly to your audience—and they’re likely to respond! X gives your brand an avenue to speak on what speaks to them, interact with consumers, and easily repost relevant content, all great ways to lean into your brand's personality. Most brands allow the witty, not-so-serious side of themselves to live on X, leaning into gifs, memes, and trends that float across the text-first platform. You could use this platform to engage jokingly with your competitors, start conversations about the products or services you offer and have a little fun. TikTok TikTok is a great platform to push your brand creativity and have your content reach new audiences using unique trends. For your brand, TikTok is a creative playground. With trending sounds, filters, and templates, there are so many ways to present your brand in a way you may never have before. The platform’s motto, "Make TikToks not Ads," is a great guardrail for developing content. Consumers on TikTok learn about hidden gem products, new recipes, or product hacks. Optimal content on this app is very immersive, so you have an opportunity to find more information and insights about your consumers. LinkedIn LinkedIn is a great place to show off some thought leadership and anything interesting you’re doing in your industry. Think of LinkedIn as your brand’s professional landing, a place to network and mingle in a more formal setting. Brands could use this to showcase their values, employee spotlights, and business achievements. This could spark an interest in future customers, employees, or investors. So, before jumping into a new social media platform, (like Threads), develop a channel strategy. If the app is primarily visual, take some time to solidify pictures and videos that will add value to your page and engage your audience, like relevant infographics or shots of real people enjoying your brand. For more text-first apps, take advantage of the opportunity to let your words do the work by starting engaging conversations with your consumers or answering FAQ. Most importantly, get to know your consumers! Understand how your audience behaves and engages on each specific channel so you can tailor your content to fit right in.