In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for November 2019.
Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.
Whoa – Some Non-Google Doodle Related Phrases Made It To The Top
Within the last two months, the top searched terms were related to Google Doodles online. These queries were initiated by users clicking on the updated Google logo, which brought the user to Google’s search result page about the subject of the Doodle.
In November, we saw some actual inputted user queries make the 10 Million mark:
- Day of the Dead - Nov. 1st - 10 Million+ queries
- History of Thanksgiving - Nov. 27th - 10 Million+ queries
- Walmart - Nov. 27th - 10 Million+ queries
The first query above was generated by Google Doodle clicks The other two appear to be honest-to-goodness user queries. The Google Doodle for Thanksgiving day led to a query of Thanksgiving 2019, so people really did want to know more about the history of the holiday. With the gift buying season starting at the end of November, we saw a number of different retailer brands entering the top searched queries of the month. Walmart led them all and was the only retailer brand that had more than 10 million queries.
People Still Love Searching For Sports
Over half of the 90 phrases we collected in November were sports-related. While the NFL was the most popular subject with 23 of those phrases, the top spot for most popular sports-related queries was for college football. For two days straight, the same phrase was queried most frequently:
- 11/8//2019 - LSU vs Alabama - 5,000,000+
- 11/9/2019 - LSU vs Alabama - 5,000,000+
This college football rivalry has been going on for many years and this year, LSU won for the first time since 2011. The Tigers’ win may have been the reason there was an additional spike in query volume for the game.
Other Top Queries By Category
As we record queries, we categorize them by subject matter. Here are some of the top phrases by category:
The phrase related to Entertainment that had the largest query volume for the month of November was used by people looking for the latest video streaming platform:
- 11/11/2019 - Disney Plus - 5,000,000+
The biggest technology-related query was driven by users seeking information about an electric powered vehicle:
- 11/21/2019 - Tesla Truck - 2,000,000+
With a contested election, an Impeachment inquiry, and a presidential campaign heating up, there was a three-way tie for the top political queries in November:
- 11/5/2019 - Kentucky governor race - 2,000,000+
- 11/19/2019 - Quid pro quo - 2,000,000+
- 11/20/2019 - Democratic debate - 2,000,000+
Holiday Shopping Drives Queries
Lastly, we saw a huge jump in the Shopping query category during the month of November. As previously mentioned, Walmart was the biggest phrase in this category. Here is the list of the other queries that made the top three of their specific dates:
- 11/14/2019 - Walmart Black Friday - 1,000,000+
- 11/18/2019 - Walmart Black Friday 2019 Ad - 200,000+
- 11/28/2019 - Best Buy - 2,000,000+
- 11/29/2019 - H&M - 500,000+
- 11/30/2019 - Cyber Monday 2019 - 2,000,000+
The most notable aspect of this list is the use of retail brand names as queries. These retailers either had strong promotions for their holiday sales, or their sales spoke for themselves and drove search interest by word of mouth. In any case, it’s clear from the search volume that people are still interested in shopping at traditional retailers for the holidays.
As the holiday shopping season progresses, AMP will keep an eye on search query trends for our clients to inform our campaigns during this busy season.
See you next month!