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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for March 2023.

Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.

Marching On

March 2023 gave people a lot to celebrate. We had holidays supported by Google Doodles and an Oscar Award show that drove queries about other topics other than a slap. On the other hand, there were some things that happened that weren’t so great like banks collapsing. Gwyneth Paltrow took up some of our attention with her trial and we were mad for the NCAA basketball tournament. The AMP Agency team looked through all the collected phrases of the month to share them with our thoughts in this post.

Celebrating Women

This year, we saw International Women’s Day queries appear in Google’s Daily Trends for 3 straight days.

  • International Women's Day - 3/6/2023 - 10,000,000+ queries
  • International Women's Day - 3/7/2023 - 10,000,000+ queries
  • Día Internacional de la Mujer - 3/8/2023 - 200,000+ queries

Yes, the volume of queries was aided by a Google Doodle logo but we dug deeper. We wanted to see how this past day of celebration compared to past years. Clearly, there was a huge jump in search interest in 2023:


When we look back on the interest over time back to 2019, the chart shows us that a step change has happened in 2023. So much so, that the Spanish version of the query garnered over 200K queries on the day of the celebration. Pay attention to this topic moving forward.

Other Days of Celebration

The subject of another holiday had Google changing their logo into a Doodle. Every click on the logo was registered as a query and the Daily Trends reported more than ten million queries.

  • St. Patrick's Day - 3/16/2023 - 10,000,000+ queries

Although the holiday occurs on the 17th, it appears Google Doodle queries get reported mostly on the day prior. Our team has reported on this phenomenon before.  There seems to be an alignment with a timezone closer to the International Date Line rather than the Pacific Time Zone. No matter, the query volume can be used as directional.  Erin Go Bragh!

Other days worth that generated search queries in March 2023 were as follows:

  • Daylight Savings - 3/11/2023 - 2,000,000+ queries
  • First day of spring 2023 - 3/18/2023 - 1,000,000+ queries
  • First day of spring - 3/19/2023 - 500,000+ queries
  • Ramadan - 3/20/2023 - 200,000+ queries

People grumpy about losing an hour of sleep probably were using Google to learn when the clocks were springing forward and why we keep doing this thing. The first day of Spring was a momentous occasion and its interest spanned across two days. Lastly, a query related to the start of the holy month of Ramadan made the daily top 3 on the 20th.  It officially began in the evening on Wednesday, March 22, 2023 

Thankfully, No Slaps

The Academy of Motion Picture Arts and Sciences award show was back on March 12th and 4 keyword phrases were reported in Google’s Daily Trends as having some of the highest search volume of the day.

  • Everything Everywhere All at Once - 3/10/2023 - 2,000,000+ queries
  • Everything Everywhere All at Once - 3/12/2023 - 10,000,000+ queries
  • Jamie Lee Curtis Oscar - 3/12/2023 - 1,000,000+ queries
  • Ke Huy Quan - 3/12/2023 - 1,000,000+ queries

A few of the top award getters also got the top keyword query volumes: Best Picture, Best Actress, and Best Supporting Actor.

Other Entertainment

A few TV series were popular with the search audience last month.

  • Attack on Titan season 4 part 3 - 3/2/2023 - 200,000+ queries
  • Daisy Jones and the Six - 3/3/2023 - 200,000+ queries
  • Succession - 3/26/2023 - 200,000+ queries

The very specific episode of Attack on Titan drew search interest as it is the first half of the last final installment of the series.  Netflix released Daisy Jones and the Six, starring Elvis Presley’s granddaughter, on March 3rd and the first episode of last season of Succession aired on the 26th.  

For films that were released in March 2023, only a couple were interesting enough to make the daily top 3 of search queries in Google.

  • Scream 6 - 3/10/2023 - 500,000+ queries
  • John Wick 4 - 3/23/2023 - 500,000+ queries

With a half million queries on each of their release dates, both Scream 6 and John Wick 4 did well on their opening weekends, topping the box office. 

Court Trials and an Indictment

In March 2023, there were a few high profile court appearances that prompted people to search in Google.

  • Murdaugh trial - 3/2/2023 - 2,000,000+ queries

The trial of the South Carolina lawyer Alex Murdaugh for the murder of his wife came to an end on the 2nd. 

  • Gwyneth Paltrow ski collision - 3/21/2023 - 200,000+ queries
  • Gwyneth Paltrow - 3/24/2023 - 200,000+ queries
  • Gwyneth Paltrow verdict - 3/30/2023 - 200,000+ queries

Gwyneth Paltrow was in a Park City, Utah courtroom in a case where she was sued over a 2016 ski collision.  Interest spanned over three days.

  • Trump - 3/18/2023 - 1,000,000+ queries
  • Trump indictment - 3/30/2023 - 2,000,000+ queries

Lastly, the former president Donald Trump announced on social media that he expected to be arrested..  On the 30th, he was indicted by the Manhattan grand jury..

This TikTok Trend

In other news, this phrase caught our eye. We didn’t know what it was about since sometimes moon-related queries do make the Daily Top 3. 

  • Moon phase - 3/5/2023 - 200,000+ queries

This keyword wasn’t driven by the orb in the sky but rather a TikTok trend where you can see if you are compatible with someone based on the moon phase when you were born.  Seems like a stretch to us, but we saw a lot of TikToks about it on that Sunday.

Financial Troubles

Banks are failing and rates are rising.

  • Silicon Valley Bank - 3/9/2023 - 2,000,000+ queries
  • Credit Suisse - 3/14/2023 - 500,000+ queries
  • Credit Suisse - 3/15/2023 - 500,000+ queries
  • Fed rate hike - 3/22/2023 - 200,000+ queries

This timeline shows that the populace continues to be seeking information about the stability of our finances.

Dangerous Weather

In other not-so-uplifting news, strong storms brought tornados to different parts of the country.

  • Tornado Los Angeles - 3/22/2023 - 200,000+ queries
  • Rolling Fork MS - 3/24/2023 - 1,000,000+ queries
  • Tornado - 3/31/2023 - 500,000+ queries

Weather-related keywords can be used by people seeking to prepare in the moment or to learn more about the aftermath of the storms.

The Madness of March

College basketball’s championship tournament is a March tradition. Check out the timeline from this year.

  • NCAA Tournament - 3/15/2023 - 1,000,000+ queries
  • March Madness - 3/16/2023 - 1,000,000+ queries
  • NCAA Tournament - 3/16/2023 - 1,000,000+ queries
  • Duke basketball - 3/17/2023 - 500,000+ queries
  • Gonzaga - 3/23/2023 - 500,000+ queries
  • Florida Atlantic University - 3/23/2023 - 200,000+ queries
  • Creighton basketball - 3/25/2023 - 200,000+ queries
  • Final Four - 3/31/2023 - 2,000,000+ queries

Like we have seen in previous years, there will be more college basketball queries in April too.

Baseball Is Back

Another tournament happened at the global level in March.  Baseball teams representing different countries around the world competed in the World Baseball Classic.

  • World Baseball Classic - 3/11/2023 - 500,000+ queries
  • Mexico vs Japan - 3/19/2023 - 500,000+ queries
  • USA vs Japan - 3/20/2023 - 1,000,000+ queries
  • Mexico vs Japan Baseball - 3/20/2023 - 200,000+ queries
  • MLB - 3/30/2023 - 500,000+ queries

The tournament led right into Major League Baseball’s opening day on the 30th.

The Off-Season

NFL players signing with new teams (maybe?) drove name-based keyword queries.

  • Lamar Jackson - 3/3/2023 - 200,000+ queries
  • Derek Carr - 3/6/2023 - 200,000+ queries
  • D.J. Moore - 3/10/2023 - 1,000,000+ queries
  • Jalen Ramsey - 3/11/2023 - 500,000+ queries
  • Aaron Rodgers - 3/13/2023 - 1,000,000+ queries
  • Jimmy Garoppolo - 3/13/2023 - 500,000+ queries
  • Lamar Jackson - 3/27/2023 - 200,000+ queries

The AMP team loves the symmetry of Lamar Jackson bookending this timeline.

NBA Keywords

Going back to a league that is still in season, The NBA had a few keywords related to teams and players that made the daily top 3.  

  • Suns - 3/1/2023 - 500,000+ queries
  • Ja Morant - 3/4/2023 - 1,000,000+ queries
  • Knicks - 3/5/2023 - 200,000+ queries
  • Kevin Durant - 3/9/2023 - 200,000+ queries
  • Warriors - 3/26/2023 - 200,000+ queries
  • Lebron James - 3/26/2023 - 200,000+ queries
  • Warriors - 3/28/2023 - 100,000+ queries

Next month, when the playoffs start, we will see more NBA keywords in our report.

Soccer Matches

Month in and month out, search query data reveals how big its audience is in the States.

  • Real Madrid vs Barcelona - 3/1/2023 - 1,000,000+ queries
  • Man United vs Man City - 3/1/2023 - 200,000+ queries
  • Liverpool vs Man United - 3/4/2023 - 1,000,000+ queries
  • Champions League - 3/7/2023 - 1,000,000+ queries
  • Bayern vs PSG - 3/7/2023 - 1,000,000+ queries
  • Man United vs Real Betis - 3/9/2023 - 200,000+ queries
  • Real Madrid vs Liverpool - 3/14/2023 - 1,000,000+ queries
  • Man City vs RB Leipzig - 3/14/2023 - 1,000,000+ queries

We’d like to say that this past World Cup is a big reason that the search volume is still strong but these types of phrases have been in our reports for a long time now.

The UFC is Also Popular

When there is an Ultimate Fighting Championship event, it makes the daily top 3.

  • UFC - 3/4/2023 - 2,000,000+ queries
  • UFC - 3/17/2023 - 1,000,000+ queries

Strong prediction. - we will see a UFC keyword in our April report., probably on April 10th.

Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

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  • 3 min read
  • September 14, 2023

In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for July 2023. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month. Search Is Sizzling In July Actually, the total search volumes for the phrases we collected in July 2023 were lower compared to June so sizzling may be an exaggeration. We can’t say for certain why the reported search volumes were lower. There could have been a change in the way Google Trends was reporting query volume. The team likes to think that the people are out and about and not looking at their phones as much. Oh sure. Looking across the keywords, we had several celebrity deaths that made up the most searched topics of the month. The 4th of July holiday and the guy who seems undeniably connected to it made our report. We have an understanding at what movies, TV, and music were popular last month along with how much big jackpots of money captivated the search audience. Carlee Russell was someone people wanted to know more about and there was a lot of interest in the sport of soccer. Lastly, changes at Twitter and the launch of Threads had us excited to share more from the category of social media. Here’s what we have for you in this report! We Say Goodbye Sadly, the queries with the most volume from the past month were driven by celebrity deaths: Tony Bennett - 7/21/2023 - 2,000,000+ queries Sinead O'Connor - 7/26/2023 - 5,000,000+ queries On the last day of the month, two other entertainers passed away. Angus Cloud - 7/31/2023 - 5,000,000+ queries Paul Reubens - 7/31/2023 - 2,000,000+ queries We tend not to report on the query related to celebrity deaths but last month, two of these phrases were the only ones to be reported as having over 5 million queries for the day. The Fourth Fireworks, parades, and Joey Chestnut. These are the things that come to mind when we think about the Fourth of July holiday. You may not agree with the last item in the series, but the competitive eater has made our report over the past 3 years! Joey Chestnut - 7/2/2023 - 100,000+ queries Independence Day - 7/3/2023 - 200,000+ queries Fourth of July - 7/3/2023 - 2,000,000+ queries Joey Chestnut - 7/4/2023 - 500,000+ queries Take a look at the rising search popularity of his name in this Google Trends graph! Like it or not, Joey Chestnut is becoming a regular feature for the holiday. Summer Entertainment There were a few movie titles in our list from July 2023: Sound of Freedom - 7/3/2023 - 200,000+ queries Wonka - 7/11/2023 - 100,000+ queries Barbie movie - 7/20/2023 - 2,000,000+ queries The Sound of Freedom was released in theaters on July 4 and the Wonka film trailer dropped on the 11th. What seems to be the movie of the summer if not the year, Barbie hit the big screens on July 21st. Here are the queries that made our list that are related to TV shows. Emmy nominations 2023 - 7/12/2023 - 200,000+ queries The Summer I Turned Pretty - 7/13/2023 - 200,000+ queries Golden Bachelor - 7/17/2023 - 100,000+ queries Lastly, Travis Scott released an album on the 28th and people wanted to know more: Utopia Travis Scott - 7/27/2023 - 200,000+ queries Dreams of Free Money It seems like once or twice a year we get a large lottery jackpot that stirs up search interest. In July, we had two: Powerball - 7/8/2023 - 200,000+ queries Mega Millions - 7/8/2023 - 200,000+ queries Powerball - 7/11/2023 - 500,000+ queries Powerball - 7/15/2023 - 500,000+ queries Powerball numbers - 7/18/2023 - 500,000+ queries Powerball - 7/18/2023 - 1,000,000+ queries Powerball - 7/18/2023 - 2,000,000+ queries As you can see, the Powerball lottery game was very popular in July. Even though Mega Millions saw one entry in July when no one won the $427 million prize, The Powerball jackpot hit 1 billion dollars on the 18th and there was one winner for the drawing on the 20th. The Curious Case of Carlee Russell Carlee Russell’s name was reported on news outlets as someone who was kidnapped. Carlee Russell - 7/14/2023 - 500,000+ queries Carlee Russell found - 7/15/2023 - 1,000,000+ queries Carlee Russell - 7/19/2023 - 1,000,000+ queries The Alabama woman admitted later that she staged her own kidnapping and turned herself in and was charged with making false reports. Some Keywords Related To Politics Here are the phrases that made Google’s Daily Trends top 3 last month. Cocaine found in White House - 7/4/2023 - 100,000+ queries Student loan forgiveness - 7/14/2023 - 200,000+ queries Mitch McConnell - 7/26/2023 - 1,000,000+ queries Besides all the holiday festivities, people wanted to know about the cocaine found at the White House. We guess we’ll never know. On the 14th, the Biden Administration announced it would forgive the loans for 804,000 borrowers and on the 26th, Kentucky Senator Mitch McConnell had an episode where he stopped talking while being interviewed by reporters and was escorted from the podium where he was speaking. Soccer Keywords We are going to call it soccer in this report, but the sport better known as football around the world drove many people to search last month. The USMNT was involved in the CONCACAF Gold Cup tournament. Here are some queries that were related to it that made our collection. USA vs Trinidad and Tobago - 7/2/2023 - 100,000+ queries Mexico vs Costa Rica - 7/6/2023 - 200,000+ queries USA vs Panama - 7/12/2023 - 200,000+ queries The USWNT played in the 2023 FIFA Women's World Cup and search interest in that team and their matches was strong and they also made the list. Women's World Cup - 7/19/2023 - 500,000+ queries USWNT - 7/20/2023 - 100,000+ queries U.S. Women's Soccer - 7/21/2023 - 200,000+ queries USA vs Netherlands - 7/26/2023 - 200,000+ queries Women's World Cup - 7/27/2023 - 200,000+ queries It figures that after a world famous player joins your club that suddenly the team name is getting queried every time you play. Inter Miami - 7/21/2023 - 1,000,000+ queries Inter Miami - 7/25/2023 - 500,000+ queries We’ll keep an eye on how many times this team makes our list for the rest of the year. Major League Baseball There is another major league playing games in the summer. MLB had their All-Star game in July but searchers mostly cared about the Home Run Derby. Home Run Derby 2023 - 7/9/2023 - 200,000+ queries Home Run Derby - 7/10/2023 - 500,000+ queries The trade deadline for the league actually occurred on the first of August but people still wanted to see the flurry of trades. MLB Trade Deadline - 7/31/2023 - 200,000+ queries Sorry Mets fans. Interest In Other Sports Too Queries related to big events in Tennis and Boxing made our list. Carlos Alcaraz - 7/14/2023 - 200,000+ queries Wimbledon - 7/16/2023 - 1,000,000+ queries The Wimbledon tournament was played in July 2023 and Carlos Alcaraz was the Men’s Singles winner. Spence vs Crawford - 7/28/2023 - 200,000+ queries Crawford vs Spence - 7/28/2023 - 200,000+ queries Errol Spence Jr vs Terence Crawford - 7/29/2023 - 200,000+ queries The boxing match between Errol Spence Jr. and Terrence Crawford was fought on the 29th. As you can see, there were many ways to search for this bout. On the 29th, Crawford defeated Spence via TKO. Prime Day Amazon had their big deal day for Prime members as they typically do in July. Amazon Prime Day - 7/10/2023 - 1,000,000+ queries The search volume is almost back to pre-pandemic levels but not quite where it was in July 2019: ‘ Twitter, Threads, and X We finish up this edition of our search trends report with all the big happenings with social media platforms. Here’s a timeline of all the things searchers wanted to know more about with the changes at Twitter (X) and Meta: Rate limit exceeded Twitter - 7/1/2023 - 200,000+ queries Threads - 7/5/2023 - 1,000,000+ queries Twitter rebrand - 7/23/2023 - 200,000+ queries For some reason, there were limits put in place for the number of tweets users could view in a day, with different limits for verified and unverified accounts. Meta launched Threads on the 5th, much to the surprise of social media managers everywhere. We shall see how this new platform evolves as we have been viewing Twitter’s many changes over the course of 2023, which includes its rebrand to X. Update all of your social icons! Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

When you’re first starting out on social media, you may be heeding advice to “just show up” on each platform. Great advice, nonetheless, but there’s an opportunity to diversify your content and give it a more native fit for each social media platform. Establishing distinct channel strategies ensures that you’re engaging most effectively with that channel’s audience. Consumers use different apps for different reasons.Your audience on Instagram is completely different from your audience on Twitter or TikTok. More importantly, media dimensions, character limits, and the overall strategy and objective vary depending on what social media platform you’re using. Content can be repurposed to ensure it communicates the brands' message across different platforms,however, it should always be tweaked to fit the social channel’s needs and to increase engagement. Let’s take a look at a few popular platforms and how to optimize your content on each one. Instagram Instagram is a staple when a brand is trying to showcase their visual DNA. Most brands only have about 3 seconds to capture consumers’ attention, so they’ll want to get a good understanding of what you’re about from just a photo. No matter the industry, people will be coming to your brand’s Instagram profile to see what the products or services offered look like and take a peek at the aesthetics offered inside as well. Instagram is a visual storytelling app. Feed posts allow you to show the bigger picture, while story posts are where your consumers can see every step along the journey. Through story interactions, reels, and direct messages, there’s also a wide-open opportunity to develop a community surrounding your brand. X (previously Twitter) A community manager’s dream (or nightmare), X (previously Twitter) allows you to speak directly to your audience—and they’re likely to respond! X gives your brand an avenue to speak on what speaks to them, interact with consumers, and easily repost relevant content, all great ways to lean into your brand's personality. Most brands allow the witty, not-so-serious side of themselves to live on X, leaning into gifs, memes, and trends that float across the text-first platform. You could use this platform to engage jokingly with your competitors, start conversations about the products or services you offer and have a little fun. TikTok TikTok is a great platform to push your brand creativity and have your content reach new audiences using unique trends. For your brand, TikTok is a creative playground. With trending sounds, filters, and templates, there are so many ways to present your brand in a way you may never have before. The platform’s motto, "Make TikToks not Ads," is a great guardrail for developing content. Consumers on TikTok learn about hidden gem products, new recipes, or product hacks. Optimal content on this app is very immersive, so you have an opportunity to find more information and insights about your consumers. LinkedIn LinkedIn is a great place to show off some thought leadership and anything interesting you’re doing in your industry. Think of LinkedIn as your brand’s professional landing, a place to network and mingle in a more formal setting. Brands could use this to showcase their values, employee spotlights, and business achievements. This could spark an interest in future customers, employees, or investors. So, before jumping into a new social media platform, (like Threads), develop a channel strategy. If the app is primarily visual, take some time to solidify pictures and videos that will add value to your page and engage your audience, like relevant infographics or shots of real people enjoying your brand. For more text-first apps, take advantage of the opportunity to let your words do the work by starting engaging conversations with your consumers or answering FAQ. Most importantly, get to know your consumers! Understand how your audience behaves and engages on each specific channel so you can tailor your content to fit right in.