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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for August 2021.

Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+. After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.

Peculiar Search Trends For August 2021

Let’s come out with it: Looking back at what we captured from Google Trends, August 2021 was a different kind of month. First off, it was the first month since March 2020 where we didn’t have a keyword that was searched more than 10 million times in a day. Even more unusual, we had only one keyword that made the 5 million plus club!

Not that Google would tell us, but we wonder if there are some months where overall search activity is down. There’s seasonality in search but I wonder if there are some months where there aren’t huge news stories driving people to search. What we theorize happened in August: people getting outside and enjoying the last full month of summer in the second year of this pandemic. We’re not sure but we have our eyes on the trends every day and something was different this time.

Other than the lower query volumes for the daily top 3, there were interesting keywords that made our collection including an Instagram comment that caught fire and one related to a celebrity McDonald’s meal. Queries about weather events and other news stories dominated our list so they will have their own section in this post. Lastly, with a lack of big sports events in August, the number of sports-related queries were down. We’re sure that’s welcome information for our regular readers.

Weather Events And News Queries

There were a few hurricanes that made landfall in the USA last month and people searched to learn about them. Here are the weather related keywords that made our collection in chronological order:

The first named storm was Henri:

  • Hurricane Henri - 8/19/2021 - 500,000+ queries
  • Hurricane Henri path - 8/20/2021 - 1,000,000+ queries
  • Hurricane Henri path - 8/22/2021 - 1,000,000+ queries

Clearly, there were some questions related to how Henri was tracking up the East coast of the U.S. and where landfall was going to be.

The next named storm was Ida and she drove more search interest. Queries about this storm on the 28th made it the most searched keyword for the month.

  • Ida - 8/26/2021 - 2,000,000+ queries
  • Ida - 8/28/2021 - 5,000,000+ queries

Since Ida was supposed to make landfall on the anniversary of Hurricane Katrina in 2005, there were enough queries for the former storm to push it into the dail top 3 on the 27th.

  • Hurricane Katrina - 8/27/2021 - 200,000+ queries

Beyond the topic of weather, the big news story of the month was the withdrawal of US troops from Afghanistan. Here are the queries associated with that event:

  • Afghanistan - 8/15/2021 - 2,000,000+ queries
  • Taliban - 8/15/2021 - 1,000,000+ queries
  • Biden Afghanistan - 8/15/2021 - 1,000,000+ queries
  • Afghanistan news - 8/26/2021 - 2,000,000+ queries

Looking across all the keywords we gathered for this report, these two topics were the most searched. It’s a good reminder that sometimes search is a tool to gain knowledge about topics that have serious consequences for people and those they care about. Sometimes, there isn’t any further analysis needed.

 

Top August 2021 TV & Movie Keywords

Switching gears, here are the movies and TV shows that people queried the most in August 2021. First up, films based on comic book characters are still popular.  Also, having the trailer of an upcoming film get leaked expands the number of days a movie gets searched for.

  • Suicide Squad - 8/5/2021 - 2,000,000+ queries
  • Spider-Man: No Way Home - 8/22/2021 - 1,000,000+ queries
  • Spider-Man: No Way Home - 8/23/2021 - 1,000,000+ queries

If you wanted to know if the show you were excited to watch was popular, check out Google Trends. Look - there were lots of queries about the third Kissing Booth film.

  • Bachelorette finale - 8/9/2021 - 200,000+ queries
  • Kissing Booth 3 - 8/11/2021 - 200,000+ queries
  • White Lotus - 8/16/2021 - 200,000+ queries
  • Nine Perfect Strangers - 8/18/2021 - 200,000+ queries
  • Only Murders in the Building - 8/31/2021 - 200,000+ queries

Mike Richards was named the new host of the game show Jeopardy! and it spurred some interest.  When that host job was taken away, that’s when people wanted to know more.

  • Mike Richards - 8/4/2021 - 200,000+ queries
  • Mike Richards - 8/20/2021 - 1,000,000+ queries

By looking at the data Google Trends provides, you can see if the hype is real or not.

 

Nah, He Tweaking

Now, this type of query makes it to the top of Google Trends daily report rarely, if ever. This phrase was an Instagram comment that went viral and people wanted to know what it meant and why it was seemingly everywhere. So, they turned to Google for answers.

  • Nah he tweakin - 8/25/2021 - 500,000+ queries

Originating from a Lil Nas X comment in reaction to a post about Tony Hawk’s blood infused skateboards, these three words suddenly were being used in comments all over Instagram. Someday, we’ll understand why a comment gets repeated by a large number of people but until then, it’s fun to wonder how things go viral.

 

The Newest Celebrity McDonalds Meal

The team here at AMP loves to see queries related to food make the daily top 3.  McDonalds Celebrity meals has been a topic we have been tracking since last year and here’s the latest top query.

  • Saweetie - 8/9/2021 - 200,000+ queries

Now, not all McD’s celebrity meals are as popular as others. The South Korean boy band BTS’ meal was released last May 26th and the search interest was not large enough to make its way into the daily top 3. On the other hand, the keyword “Travis Scott McDonald's” was the most searched phrase on September 8th, 2020, queried over a million times. We guess the search interest in this topic is a matter of taste.   

 

Well, It’s Not Like Sports Went Away

Just because there were less sports-related phrases in our August 2021 collection doesn’t mean there were none. Here are the keywords that correlated to sports events last month.

There were a few games that drove search interest, some of the most queried phrases of the month - one for international soccer and one for Major League Baseball.

  • Mexico vs USA - 8/1/2021 - 2,000,000+ queries
  • Field of Dreams Game - 8/11/2021 - 2,000,000+ queries

Queries related to professional boxing also sparked the interest of Google users.

  • Pacquiao vs Ugas - 8/20/2021 - 1,000,000+ queries
  • Jake Paul - 8/28/2021 - 2,000,000+ queries
  • Jake Paul vs Tyron Woodley - 8/28/2021 - 2,000,000+ queries
  • Jake Paul vs Tyron Woodley - 8/29/2021 - 2,000,000+ queries

The rest of the notable sports-related queries were of athlete’s names and all three of them went through some job changes.

  • Messi - 8/5/2021 - 1,000,000+ queries
  • Lionel Messi - 8/8/2021 - 200,000+ queries
  • Tim Tebow - 8/14/2021 - 500,000+ queries
  • Tim Tebow - 8/17/2021 - 200,000+ queries
  • Cam Newton - 8/30/2021 - 1,000,000+ queries

Lionel Messi announced that he was not returning to FC Barcelona on the 5th and had a press conference on the 8th. Tim Tebow played in a pre-season NFL team for the Jacksonville Jaguars on the 14th and then was cut from the team on the 17th.  Lastly, Cam Newton's tenure with the New England Patriots ended on the 30th when he was released from the team. The NFL is starting its season in September so we fully expect that keywords related to the players, teams, and games will make up a large percentage of the daily top 3 as reported by Google Trends. Don’t say we didn’t warn you.

Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services.

Until next month.

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In our continuing series of examining Google Search Trends to gain insights into the top keywords queried in the USA, we present our findings for May 2022. Every day, we capture the top three keyword phrases in terms of search volume as reported by Google Trends (US Only). Each term has an estimated query volume attached to it, which we also record. The number scale tops out at 10,000,000+ with a lower limit of 200,000+ (sometimes 100,000+). After the conclusion of the month, we look at the phrases we collected along with their volumes to get an understanding of what drove queries for the month.   May 2022 Overview Looking through the top searched phrases in May 2022, it is difficult not to fixate on the topics that may upset our safety.  From the JIF Peanut Butter recall to the outbreak of Monkeypox to the Cryptocurrency crashes, there were many top queries where information was needed to understand the issue and take proper courses of action.   On the flip side, there are many phrases that reinforce our desire to learn more about events.  The Met Gala was a top queried topic for two days in a row to start off the month. Two horse races and two car races also made the daily top 3 in May - another sign that these annual events are reestablishing their hold on our attention like they did before the pandemic. Lastly, we cannot ignore that the tragic mass shooting events in both Buffalo and Uvalde, TX drove people to Google to learn more. Both events claimed the top queried phrases on the days they occurred and we’ll analyze what Google Trends reported on May 14th and 24th.   Five Wonderful Holidays In Month Number 5 Holidays always propel search volume from users seeking more information about the day.  Here are the top 5 from May: May the 4th be with you - 5/3/2022 - 500,000+ queries Cinco de Mayo - 5/4/2022 - 2,000,000+ queries Mother's Day - 5/7/2022 - 10,000,000+ queries Happy Mother's Day - 5/8/2022 - 2,000,000+ queries Memorial Day - 5/29/2022 - 10,000,000+ queries  The unofficial Star Wars day starts the list on the 4th, even though Trends reported it on the 3rd.  Mother’s Day gets two appearances on our list. The one on the 7th was driven by clicks to a Google Doodle. Memorial Day finished off the month with a Doodle of its own. The team dug a little deeper into Cinco de Mayo since it also made the list.  Here’s the chart of search interest into this holiday over the last 5 years: With a dip in popularity in 2019, the topic has seen increasing search volume since then. AMP Agency wrote a blog post about Recalibrating Cinco de Mayo with information about the holiday and how we as marketers can promote celebrating the holiday responsibly.  This notion may be driving some increased search interest in the holiday as people seek more information about it.   Top Queried Video Entertainment It was a low month for the number of film titles or TV shows making the daily top 3 in May 2022.  Here are the three queries that made it. Dr Strange - 5/5/2022 - 2,000,000+ queries Stranger Things season 4 - 5/26/2022 - 2,000,000+ queries Fantastic Beasts - 5/30/2022 - 200,000+ queries The latest installment of the Marvel movie franchise was released near the beginning of the month. We don’t think Dr. Strange will be the subject of the biggest money making film of the summer.  That honor, we predict, will go to Thor. Check out this prediction and more in our Summer 2022 Trends report. The long awaited Stranger Things Season 4 debuted on May 27th and Fantastic Beasts: The Secrets of Dumbledore started streaming on the 30th.   Met Gala After a cancellation in 2020 and a delayed to September event last year, The Met Gala returned to its typical May timeframe and drove users to see the latest in haute couture. Met Gala 2022 - 5/1/2022 - 1,000,000+ queries Met Gala 2022 - 5/2/2022 - 5,000,000+ queries Comparing the daily query numbers to years past, the 5 million plus reported on May 2nd is the largest of the past 4 years.  This event’s popularity has hit a new high if we use search volume as our measure.   News Items Since there were a large number of queries for news items, we decided to include this list in our report for May 2022. Buffalo - 5/14/2022 - 2,000,000+ queries Shooting - 5/14/2022 - 500,000+ queries Monkeypox - 5/18/2022 - 2,000,000+ queries Texas school shooting - 5/24/2022 - 10,000,000+ queries News - 5/24/2022 - 2,000,000+ queries Mona Lisa - 5/30/2022 - 200,000+ queries Johnny Depp Verdict - 5/31/2022 - 5,000,000+ queries Looking at this list, the majority of the topics are horrific.  Note that the same day of the Robb Elementary School shooting, the second most queried phrase was “News”.  We are not sure if that is an accurate query report or a glitch in the Daily Trends reporting but we present the data as we recorded it. There was an attempt to vandalize The Mona Lisa painting on the 30th and the verdict of the Johnny Depp/Amber Heard trial was handed down on the 31st.   Keywords Related to US Politics Along with News Items, topics aligned to the world of US Politics were also a popular category of queries: Roe v. Wade - 5/2/2022 - 5,000,000+ queries J. D. Vance - 5/3/2022 - 500,000+ queries Jen Psaki - 5/5/2022 - 500,000+ queries Pennsylvania primary - 5/17/2022 - 1,000,000+ queries Madison Cawthorn - 5/17/2022 - 1,000,000+ queries Beto O'Rourke - 5/24/2022 - 1,000,000+ queries The keyword with the most search volume of this list is Roe v. Wade, which was queried because of a leaked draft opinion that suggests the court will overturn the 1973 decision. It is reported that a decision will be made in June 2022 so we will report on what Google Trends published in our next report.   Crypto Collapse We can mark May 2022 as a month where the value of cryptocurrency took a tumble. Luna crypto - 5/10/2022 - 200,000+ queries Coinbase - 5/10/2022 - 200,000+ queries Bitcoin - 5/11/2022 - 500,000+ queries Each of these phrases is related to a drop in the value of these coins/companies.  We will continue to monitor the trends related to this subject in the months ahead.   NBA Playoffs and Finals The NBA playoffs has been a hot topic throughout the month of May 2022.  Here we present only the phrases that received 1 million queries or more that are NBA related - there are 19 of them: Warriors vs Grizzlies - 5/1/2022 - 1,000,000+ queries Celtics - 5/9/2022 - 1,000,000+ queries Warriors - 5/9/2022 - 1,000,000+ queries Warriors - 5/11/2022 - 1,000,000+ queries Miami Heat - 5/12/2022 - 1,000,000+ queries Celtics - 5/13/2022 - 2,000,000+ queries Warriors - 5/13/2022 - 1,000,000+ queries Suns - 5/15/2022 - 2,000,000+ queries Celtics - 5/15/2022 - 2,000,000+ queries Celtics - 5/17/2022 - 2,000,000+ queries Dallas Mavericks - 5/18/2022 - 1,000,000+ queries Celtics - 5/19/2022 - 1,000,000+ queries Celtics - 5/21/2022 - 1,000,000+ queries Warriors - 5/22/2022 - 1,000,000+ queries Celtics - 5/23/2022 - 1,000,000+ queries Celtics - 5/25/2022 - 1,000,000+ queries Warriors - 5/26/2022 - 2,000,000+ queries Celtics - 5/27/2022 - 1,000,000+ queries Celtics - 5/29/2022 - 2,000,000+ queries Trying to stay objective here, but as Celtics fans, we’re totally caught up in the search interest of this topic this year.   What We Call Soccer What the rest of the world calls football is popular here in the States, at least from a search perspective. Real Madrid vs Man City - 5/4/2022 - 1,000,000+ queries Liverpool - 5/14/2022 - 500,000+ queries Liverpool - 5/22/2022 - 500,000+ queries Champions League - 5/27/2022 - 2,000,000+ queries Argentina vs Italy - 5/31/2022 - 500,000+ queries Since the World Cup is scheduled for November of this year, we predict that month will be filled with football-related queries. You have been warned.   Horse Racing With in-person sports events back to full capacity, the query volumes for the famous horse races in May have recovered: Kentucky Derby 2022 - 5/6/2022 - 5,000,000+ queries Kentucky Derby 2022 horses - 5/6/2022 - 500,000+ queries Preakness 2022 - 5/20/2022 - 1,000,000+ queries We found it interesting that there was a specific keyword about the horses in this year’s Kentucky Derby. Then again, with online gambling becoming legal in more states, this instance may not be so surprising.   Car Racing Not just horses but also cars, racing was popular in May 2022. Miami Grand Prix - 5/8/2022 - 200,000+ queries Indy 500 - 5/28/2022 - 1,000,000+ queries The Formula One Miami Grand Prix had its debut and the Indy 500 had its 106th running this year.  Again, with people back in the stands, these events have regained their search popularity.   Odds & Ends Finally - we present this category of phrases that we felt were worth showcasing in our report but didn’t fit nicely into an established category: Jif peanut butter recall - 5/21/2022 - 1,000,000+ queries Most times, we are excited to see food related queries make the daily top 3 in Google Trends. Um, not this month. Lunar eclipse - 5/15/2022 - 2,000,000+ queries The Lunar eclipse spurred people to seek more information about the astronomical event. ATOLL - 5/29/2022 - 500,000+ queries We weren’t sure what to make of this query when we saw it on Google Trends but with some investigation, we found that this word was the solution to Wordle 345.  We guess that people hadn’t seen that word before and didn’t know what it meant (a ring-shaped island). We think it is fitting to end this report of the 5th month of 2022 with a 5 letter word.  Wait a minute - how did we end April 2022? Thanks for reading. If you liked this article, we utilize search trends data for all of our clients and we invite you to learn more about our SEO services. Until next month.

If you’re curious, the “How Might We…” (HMW) framework for creative problem solving originates back to the work of Sidney J. Parnes, Ph.D, in his Creative Behavior Guidebook published in 1967. Dr. Parnes referred to the framework as “Invitation Stems” or “How Mights”. Dr. Parnes' work also led to the additional questions of “How might I?”, “How might you?”, “How might our team?”, and “How might our customers?”. Today, HMW remains one of the most powerful tools for kicking off a process of “challenge mapping.” “How might we…” is the kind of question that lacks hard requirements at first and can feel unanswerable. However, if you get the right people engaged, the answers that surface will lead to progress.    How does AmpXD tackle HMW Questions? We start by making sure that the whole team understands the question and starts on common footing. Some follow up questions may be necessary. Have we answered an HMW question like this for other clients or internally at AMP?  Can we rely on past experience or will the answer require us to build from scratch?  What perspectives will be required to generate the right answer? Engineering? Design? Content? Business objectives? Next, we assemble the team. The best HMW teams represent all who stand to benefit from the answer as well as those who could help us get there. They are a cross section of the organization as well as users, customers, and subject matter experts. Whether you use an agency like AMP or decide to go it alone, there are a few key attributes that each team member must have. Each team member needs to be open, have broad and relevant expertise, and be fearless about sharing ideas and opinions in public.  The last consideration for a successful outcome is access. The team will need access to: One another Leadership  Information Insight into what is possible.    Now that the team is assembled, what can we expect? Answers! If you’ve done the work to fully understand the question, assemble the right team, and provide access to resources, you can expect progress. Once we have a set of answers to our HMW question, we can start to sift for the right one.  Each answer must be measured against cost and timeline estimates. If you’ve come to the right answer, everyone will know it. If you don’t find the right answer, often you’ll be left with a new, better HMW question to work with. 

  AMP Agency’s Top Trends of Summer 2022 Predictions Report   AMP Agency has published a report as a part of their Search Insights service. This report is available for download and provides audience insights to help inform your marketing and business decisions for the coming season.   AMP Agency’s VP of SEO John Krochune thinks that search interest is a strong indicator of future trends.  “My team and I dive deep into historical search query data, using a variety of tools, to uncover trends. I think this public set of audience data is being underutilized in marketing and we are publishing this report to provide a wealth of information that other sources may not provide.”   The Top Trends of Summer 2022 report has insights on 40 topics across 8 different categories including travel, fashion, and entertainment.  The data presented in the report is pulled straight from Google’s Keyword Planner (US only) and is paired with our analysis of why we think the topic will increase in popularity this summer.   Download our Summer Trends report and learn more about our hot predictions for this coming season.