June 17, 2016

Despite Behavioral Differences, Gen Z Shares Fundamental Truths on Being Young


Having been raised in a socially connected, digital world, Generation Z and younger millennials have different behavior patterns than age groups before them, causing fear among marketers trying to determine how to engage this demographic. But a worldwide study by McCann Truth Central revealed that young people today – just like the generations before them – are focused on finding themselves, finding their people and finding their place in the world.

Fear not, marketers.

Topics: Research and Insights, Gen Z, Consumer Psychology, Analytics, Consumer Insights