June 17, 2016

Despite Behavioral Differences, Gen Z Shares Fundamental Truths on Being Young

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Having been raised in a socially connected, digital world, Generation Z and younger millennials have different behavior patterns than age groups before them, causing fear among marketers trying to determine how to engage this demographic. But a worldwide study by McCann Truth Central revealed that young people today – just like the generations before them – are focused on finding themselves, finding their people and finding their place in the world.

Fear not, marketers.

Topics: Gen Z, Consumer Insights, Research and Insights, Analytics, Consumer Psychology

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