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AMPlifier – Social Media Industry Update – Week of Dec. 21, 2020

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Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week's marketing trends, the newest updates to your favorite social platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn.

TWITTER CONFIRMS THE SHUTDOWN OF ITS SEPARATE PERISCOPE APP IN MARCH 2021

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It comes as a little surprise, especially given speculation about the app’s future after a discovery in Twitter’s back-end code last week. But on 12/15, Periscope has confirmed they will discontinue the app.

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TIKTOK UPDATES COMMUNITY GUIDELINES AND SAFETY TOOLS TO BETTER PROTECT VULNERABLE USERS

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TikTok has announced a range of new updates to its Community Guidelines as it seeks to evolve its rules and tools in line with increasing usage.

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INSTAGRAM ADDS NEW CREATIVE TOOLS IN REELS AND STORIES
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Instagram has added some new additions to your creative options in both Reels and Stories, while also tweaking a few existing functions and expanding the roll-out of its Branded Content tags.

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That's a wrap on this week's feed. Stay tuned to see what happens next.

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