Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn.
TWITTER BEGINS TESTING A WAY TO WATCH YOUTUBE VIDEOS FROM THE HOME TIMELINE ON IOS
Shortly after Twitter announced it would begin testing a better way to display images on its app, it’s now doing the same for YouTube videos. According to a new post on Twitter’s Support account, the company will today start testing a way to watch YouTube videos directly from your home timeline within the Twitter iOS app. That means you’ll be able to click and play a video without having to leave the conversation you’re currently viewing.
TWITTER IS WORKING ON A DEDICATED TAB FOR SPACES
As Twitter continues to develop its new audio Spaces tool, in order to tap into the latest social engagement trend, it's now looking at how it improves Spaces discovery, and maximizes awareness of in-progress conversations.
FACEBOOK ADDS NEW MONETIZATION OPTIONS FOR CREATORS, INCLUDING ADS IN SHORT VIDEO CLIPS
Facebook has announced a range of new monetization options for creators, with a focus on short video clips - which could put more pressure on TikTok, which is still working on its own revenue-share programs.
That’s a wrap on this week’s feed. Stay tuned to see what happens next.