AMPlifier - Social Media Industry Update - Week of January 25, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week's marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn.

TIKTOK ADDS NEW Q&A OPTION WHICH ENABLES FANS TO POST QUESTIONS FOR CREATORS

TikTok is looking to prompt more engagement between creators and their fans with the launch of a new Q and A option which enables users to pose questions to creators that can then be answered in future video clips.

PINTEREST TESTS NEW STORIES PANEL AT THE TOP OF USER FEEDS

Story Pins are not exactly the same as the ephemeral Stories on other apps, with the most notable difference being that Story Pins live within a Pin, and don’t disappear after 24 hours. But the format is pretty much what you’re used to, providing a vertically-aligned presentation option for Pin content, which can be used to add more context to your regular Pins.

LESSONS FROM UGC IN 2020 – AND HOW IT CAN HELP YOU IN 2021

As consumers battled to get used to the “new normal” in 2020, brands were also faced with finding new ways to stay connected with their audience. Not only that, but the last twelve months have completely destroyed the concept behind big advertising campaigns. Social distancing meant camera crews weren't able to gather, while many brands faced content production limitations.

But there was one type of content that was particularly pandemic-friendly: user-generated content (UGC).

That's a wrap on this week's feed. Stay tuned to see what happens next.