In partnership with our sister company Adlucent, a performance digital agency, AMP Agency is excited to share we have been named media agency for Sunbrella®, a performance fabric company whose products are used by consumers, designers and architects. Adlucent will support the media program by providing performance marketing services powered by their purpose-built platform, Deep Search™.
Check out what AMP, Sunbrella and Adlucent had to say about the new partnership below:
“We’re extremely pleased to be working with Sunbrella, which is already valued by home designers and top specialty retailers as a maker of high-quality, outdoor and indoor-use fabrics,” said Michael Mish, AMP’s SVP, General Manager. “Sunbrella has a great opportunity to become a consumer lifestyle brand, particularly as consumers relook and rethink their indoor and outdoor living spaces. Our mission is to not only reach retailers and design professionals but end-consumers as well, so they proactively seek out Sunbrella fabrics for all of their decorating projects. We’ll be using a variety of paid channels, including display and paid search, across a number of B2B and B2C segments, to help Sunbrella grow.”
“As a company that prides itself on innovation and performance, we look forward to building on our strong foundation by leveraging AMP and Adlucent’s data-driven capabilities to connect with consumers in new and more effective ways,” said Steve Pawl, Sunbrella’s chief marketing officer. “We look forward to the creativity and idea generation that are sparked by new partnerships.”
“We are honored to support Sunbrella’s media strategy, in partnership with AMP, to accelerate sales with existing and future customers using our custom science-based performance marketing approach.'' said Adlucent Chief Executive Officer Ashwani Dhar.
Check out the full release and other coverage about the new partnership here: